Profile summary
Xini Hu is a full time PhD student here at Christ Church Business School since April 2017 and is exploring to build a new internal market orientation construct and examining how this affects employees’ attitude and behaviour in Chinese context.
As part of her PhD programme and her career plan, Xini is a member of the teaching team on the first year Marketing Principal and Practices module, which takes her as a new into the teaching area. For the interest in research ethics, she is a member of the Facility Ethics Panel, which contributes her to having a broader understanding about different research areas.
Conference papers
Hu, X. (2019). B2C Relationship Quality in the Sharing Economy in the Chinese Context. EAI International Conference on Technology, Innovation, Entrepreneurship and Education.DOI:10.1007/978-3-030-02242-6_21
Yu, Q. and Hu, X. (2018). Internal market orientation and the organizational performance. In: 47th EMAC Conference.
Available at: www.emac-2018.org/r/default.asp?iId=IDMMGH.
Hu, X. (2019). The Work and Family Balance and Extended Internal Market Orientation. In: 8th International Conference of Work and Family.