PhD Student Profile
Profile summary
Rongdi has been studying full-time for a PhD in Business and Management at Canterbury Christ Church University from March 2019. She holds a MA degree in English Language Teaching from Coventry University. Prior to joining CCCU she worked as a Sales Manager and a Business Development Manager in UK-based companies. Before embarking on academic study, she worked for number of years separately as a teacher, a Director of Teaching in the head school of an international school chain as well as a Vice-Director of the head teacher office of the school under a holding group in top 200 in Fortune Global 500 and top 200 in the Forbes Global 2000 listing.
PHd Focus
Rongdi is exploring the factors that are likely to affect sustainable product packaging innovation as well as adoption decision towards reducing or eliminating plastic use on product packaging and to investigate the interrelationship and interactive effect between customer interface and environmentally friendly packaging innovation. She is committed to developing effective strategies to promote plastic free or reduced plastic packaging innovation towards reducing or eliminating plastic use on product packaging.
Conferences
‘Developing digital literacies and intercultural communicative competence for the ‘global graduate’ Computer Mediated Communication for Interaction in Language Learning’, Participation in conference, 26 Jun 2013, Coventry, United Kingdom.
Publications
Qiu R., Zheng P. and Jackson, A. (2020). ‘Influencing Factors for Environmentally Sustainable Packaging Innovation: A Literature Review’. In: British Academy of Management Conference 2020 proceedings (ISBN: 978-0-9956413-3-4), 2nd - 4th September 2020, England.
Zheng, P. and Qiu, R. (2021). Product Packaging Processes and Sustainable Green Innovation. Presented in British Academy of Management Conference: “Doctoral Conference in Strategy, Corporate Governance, Innovation, and International Business”, 24th March 2021, England.