Business Management & Economics
BSc
Undergraduate
September 2025, September 2025 - With placement
Overview
BSc (Hons) Business Management & Marketing combines strategic business management with a specialisation in marketing where you will explore core concepts in business and marketing. You will gain knowledge in key functions such as accounting, project and people management with specialist subjects in marketing such as social media marketing, advertising, branding and consumer behaviour.
There are several optional modules to allow you to focus on topics ranging from innovation and entrepreneurship to retail management and international marketing. You'll have the opportunity to learn from industry leaders in guest lectures, client briefs and events to help you explore your interests and careers in marketing and other management functions.
Throughout the course, you’ll develop your analytical, communication, problem-solving and critical thinking skills to help prepare you for a management role in a business or marketing environment. Our course is industry-led, giving you the opportunity to examine and analyse real-life organisational issues within local, regional and national organisations.
When I reflect on my degree course now, I always say how fun and engaging our assignments were. Being tasked with real life problems that marketers and businesses face, made tasks interesting and lets employers see you do have the experience they’re asking for. I believe this is why I was successful in getting my current role. When I talk to potential employers, work colleagues and others in industry, they are always so impressed with the modules and assignments I completed. I couldn’t have asked for a better experience!JadeBusiness Management & Marketing student
Entry requirements
Qualification type |
Grades |
|
A Levels |
BBC |
|
BTEC |
DMM |
|
Access |
15 Distinctions and 30 Merits |
|
International Baccalaureate |
29 Points |
|
Combinations |
A combination of qualifications totalling 112 UCAS points |
This course requires that you have GCSE Maths - Grade 4/ C or equivalent.
Find out more information about entry requirements.
International students
Find out about IELTS requirements. Depending which country you're from, there may be specific entry requirements. Check your country to see if this is applicable to you.
If you have any questions about entry requirements for this course, please contact our Course Enquiry Team.
112
UCAS Tariff Points
Module information
Core/optional modules
*Modules subject to approval
How you’ll learn
You will study modules to the value of 120 credits each year. Each module combines 50 hours of lectures and seminars with 150 hours of self-study time, which you will use for reading, research, and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term time. Your actual contact hours will depend on the optional modules you select.
Delivery of modules will typically consist of a two-hour lecture and a two-hour seminar per week for a semester, for each of the six modules. In addition to the delivered content, you should undertake 150 hours of independent study per 20-credit module. Blended learning is widely used to enhance learning and teaching and provide further student support. This includes a range of resources for independent study.
Most of our staff have experience as practitioners and are actively engaged in research and knowledge exchange projects, as well as consulting with marketing activity and commercial enterprises. Our team brings together academics from different parts of the world, with experience teaching in Europe and beyond. This allows us to provide teaching that is relevant to industry and informed by developments in academia and the wider business sphere.
You will benefit from a range of learning and teaching activities to keep you engaged but also to develop skills for future study and work. Our classroom activities are student-centred and focus on activity and experiential learning to apply the new knowledge learnt on the modules, so you get to fully understand the concepts you study. The assessments too range from live client projects to game based computer simulations, business reports to independent research and many others in between to build your problem-solving, decision-making and communication skills.Julian GloverCourse Director
How you’ll be assessed
You will be assessed by several methods including essays, business reports, game-based simulations, presentations, reflective journals, computer-based assessments, examinations, and case studies, both individually and as a group. Depending on the modules you choose, you will also need to present a range of creative work in both hard and digital formats.
There are also opportunities for experiential learning where you will need to participate in events that simulate real-world environments. For example, if you select Financial Management, you learn how to become a market trader and the impact of your trading. If you select Public Relations, you will have the chance to experience a full day crisis communication simulation with real journalists and specialists to give you a real-world experience.
This mixture of assessments is intended develop a range of skills to demonstrate how you can application of theory and best practice to realistic business and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving company goals.
Your future career
There are so many opportunities and varied careers that you can progress to from Business Management and Marketing, and you will be able to work in a range of general business and marketing roles, but also tailor your degree to pursue more specialised careers in digital marketing, management, research, human resources, public relations, social media, media buying and planning, customer relations, and more.
Job titles would typically include, social media executive, junior management executive, business graduate trainee, account management executive (this is not about accounting) marketing executive, digital marketing management, SEO and PPC executive, content manager, communication and engagement lead, and sales and event management.
This course also opens the door to postgraduate studies in a range of business and marketing related fields.
Studying at CCCU equipped me with the knowledge and confidence to kickstart a successful career in the business and marketing world. After 7 years in the industry, I couldn’t thank CCCU enough for all of their support and guidance in which I have been able to apply to my day to day job.JotieAlumni
Related courses
Fees
The 2025/26 annual tuition fees for this course are:
| UK | Overseas | |
|---|---|---|
| Full-time | £9,535 | £15,500 |
Tuition fees for all courses are payable on an annual basis, except where stated. The fees represented here are for study with Canterbury Christ Church University. If you are looking to study at a partner institution, please visit their website for fees information.
Please read the 2025/26 Tuition Fee Statement for further information regarding tuition fees and year on year fee increases.
Home (UK) Fees
The Government has announced that it will increase the tuition fee cap by 3.1%, in line with inflation, for the 2025/26 academic cycle. Subject to parliamentary approval, the University intends to increase our tuition fees in line with this and as per our terms and conditions. This means that from September 2025 our undergraduate home tuition fees are expected to be £9,535.
Overseas/International Fees
Undergraduate / PGCE tuition fees for international students are not set by the UK Government.
- Read advice about funding your degree
- See information about the financial support available for undergraduate studies
- If you would like information about paying your fees, please contact accounts.receivable@canterbury.ac.uk
- For specific fee queries, please contact fees@canterbury.ac.uk
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Duration:
3 yearsUCAS code:
N250Location(s):
Canterbury