What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have graduated with skills that lie in many different areas. It means that no day was ever boring, and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks.

Connor

Overview

In a highly competitive business world, excellent marketing has become essential for most organisations.

Our degree will give you both practical and the theoretical experience so you gain the skills and knowledge necessary to embark on a career in marketing.

You will gain a solid understanding of how marketing works and how it fits within a wider environment. Applied projects will give you the confidence to put theory into practice, using the many different aspects of identifying, understanding and satisfying customers’ needs.

Why Study Marketing?

The widespread adoption of marketing means there are numerous opportunities to pursue exciting and varied careers in the profession, and our students go on to work for marketing departments and for independent marketing agencies.

Entry requirements

A typical offer would be 88-112 UCAS Tariff points.

This course can also be studied over four years with an additional foundation year (Year 0).

More information about entry requirements.

88-112
UCAS Points

All about the course

You learn how marketing works, and how it fits within a wider business environment and explore the interconnected role marketing plays in all organisations.

You will explore areas including marketing planning, market research, consumer behaviour and global marketing and communications.

Module information

Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. 

In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.

Core/optional modules

How you’ll learn

You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term time.

All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.

Delivery of modules will typically consist of a one hour lecture and a one hour seminar per week for each of the six modules being studied each year. If you choose to take Advertising with either Marketing or Business Studies these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those areas.

The majority of staff have worked as practitioners and are also actively involved in research, knowledge exchange and cross cultural teaching at institutions in other parts of Europe. Senior lecturer, Dr Andrew Jackson runs the COaST research group at the University and carries out market research work for arts organisations, including the Turner Contemporary art gallery in Margate.

Our team of experienced professionals will nurture and support your understanding of this dynamic and ever-evolving discipline at both a practical and theoretical level.

Mark McGeeMarketing Programme Director

National Student Survey 2020

of our Marketing students are satisfied with their course

How you’ll be assessed

You will be assessed by several methods including essays, reports, business simulations, presentations, reflective logs, computer based assessments, examinations, and case studies, both individually and as a group.

This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.

Combination courses

Combined UCAS Codes

Course UCAS Code Placement Year
Accounting NN45 N4N5
Advertising NN56 5N4N
American Studies TN75 T7N6
Business Management NN15  NNCN
Digital Media GN4M P4N5
English Literature NQ53 Q3N6
Film, Radio and Television WN65 N53P
Finance NN35 N3N5
Human Resources Management N5N6 N5NP
International Relations LN2N L2N5
Logistics Management NN27 TBA
Psychology NC58 N6C9
Sociology NL53 N5L5
Sport and Exercise Science CN65 N5C7

Combined Honours explained.

 

Fees

The 2020/21 annual tuition fees for this course are:

  UK / EU Overseas
Full-time - Foundation Year 0 £7,050 £9,910
Full-time - years 1-3 * £9,250 £13,000
Part-time - years 1-3 * £4,625 N/A
Full-time - placement year * £1,850 N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

* The tuition fees of £9,250 / £13,000 / £4,625 / £1,850 relate to 2020/21 only.

Please read the 2020/21 Tuition Fee Statement for further information regarding 2020/21 tuition fees and year on year fee increases.

Apply now

Duration:

3 years

UCAS code:

N500

Location(s):

Canterbury
Apply via UCAS
Any questions?

Phone us

+44 (0)1227 928000

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