What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have graduated with skills that lie in many different areas. It means that no day was ever boring, and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks.
Connor
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This course is also available with a Foundation Year.
Marketing with Foundation Year
Overview
Marketing is the part of the business that communicates with customers and in such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.
Our degree will give you both practical and the theoretical experience, so you gain the skills and knowledge necessary to embark on one of the many career opportunities in marketing.
You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the business. Applied projects on different aspects of identifying, understanding and satisfying customers’ needs. will give you the confidence and skills to put theory into practice.
Why Study Marketing?
There are so many opportunities and varied careers in the profession, and our students go on to work in general Marketing, Digital Marketing, Advertising, Public Relations, Social Media, Customer Relations and more.
Entry requirements
A typical offer would be 88-112 UCAS Tariff points.
This course can also be studied over four years with an additional foundation year (Year 0).
For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.
88-112
UCAS Points
All about the course
You will learn the critical role marketing plays in keeping customers returning to an organisation. The course will help you put marketing in a wider business context, so you understand the role marketing plays in wider business and society.
You will explore areas including digital marketing, social media marketing, planning, consumer behaviour and global marketing and communications.
Module information
Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience.
In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.
Core/optional modules
How you’ll learn
You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term time.
All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.
Delivery of modules will typically consist of a one hour lecture and a one hour seminar per week for each of the six modules being studied each year. Blended learning is widely used to support both teaching and module support. If you choose to take Advertising with either Marketing or Business Studies these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those areas.
Most staff have worked as practitioners and are also actively involved in research, knowledge exchange and cross-cultural teaching at institutions in other parts of Europe.
Some staff continue to have part-time roles at major national organisations, so you know that your taught sessions are entirely up to date.
Our team of experienced professionals will nurture and support your understanding of this dynamic and ever-evolving discipline at both a practical and theoretical level.
Mark McGeeMarketing Programme Director
National Student Survey 2020
of our Marketing students are satisfied with their course
How you’ll be assessed
You will be assessed by several methods including essays, reports, marketing simulations, presentations, reflective logs, computer-based assessments, examinations, and case studies, both individually and as a group.
This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.
Combination courses
Combined UCAS Codes
| Course | UCAS Code | Placement Year |
| Accounting | NN45 | N4N5 |
| Advertising | NN56 | 5N4N |
| American Studies | TN75 | T7N6 |
| Business Management | NN15 | NNCN |
| Digital Media | GN4M | P4N5 |
| English Literature | NQ53 | Q3N6 |
| Film, Radio and Television | WN65 | N53P |
| Finance | NN35 | N3N5 |
| Human Resources Management | N5N6 | N5NP |
| International Relations | LN2N | L2N5 |
| Logistics Management | NN27 | TBA |
| Psychology | NC58 | N6C9 |
| Sociology | NL53 | N5L5 |
| Sport and Exercise Science | CN65 | N5C7 |
Fees
The 2021/22 annual tuition fees for this course are:
| UK | Overseas | |
|---|---|---|
| Full-time - Foundation Year 0 | £9,250 | £13,000 |
| Full-time - years 1-3 * | £9,250 | £13,000 |
| Part-time - years 1-3 * | £4,625 | N/A |
| Full-time - placement year * | £1,850 | N/A |
Tuition fees for all courses are payable on an annual basis, except where stated.
* The tuition fees of £9,250 / £13,000 / £4,625 / £1,850 relate to 2021/22 only.
Please read the 2021/22 Tuition Fee Statement for further information regarding 2021/22 tuition fees and year on year fee increases.
- Read advice about funding your degree
- See information about the financial support available for undergraduate studies
- If you would like information about paying your fees, please contact accounts.receivable@canterbury.ac.uk
- For specific fee queries, please contact fees@canterbury.ac.uk
Regulated by the Office for Students
The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.
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I would like to study
Duration:
3 yearsUCAS code:
N500Location(s):
CanterburyAny questions?
Email us
courses@canterbury.ac.uk
Phone us
+44 (0)1227 928000
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