What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have graduated with skills that lie in many different areas. It means that no day was ever boring, and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks.



    Marketing is the part of the organisation that communicates with customers. In such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.

    Our degree will provide both the theoretical and practical grounding, to help you to acquire the skills and knowledge necessary to embark on one of the many career opportunities in marketing

    You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the organisation. Working on live projects and case studies will give you the confidence and skills to put theory into practice.

    Why Study Marketing?

    Our range of contacts in the marketing, PR and advertising industries mean that throughout your degree you will have opportunities to meet and talk with industry professionals and take advantage of opportunities for internships and placements.

    As part of your assessments, you will have the opportunity to work on projects with external clients to give you real marketing experience which will boost your employability skills.

    Between years two and three, you can choose to spend a year in a full-time, paid work placement, with support from the Business School and the University’s career development service. There are also short term and full year opportunities to gain some experience in Europe and beyond. These valuable opportunities enhance your knowledge, personal and professional development.

      All about the course

      You will learn the central role marketing plays in keeping customers returning to an organisation. The course places marketing in a wider business context, so you understand the role marketing plays in the organisation and the links between them.

      You will explore topics areas including digital marketing, communication, social media marketing, planning, consumer behaviour and global marketing and communications.

      Entry requirements

      Qualification type


      A Levels BCC
      BTEC DMM
      Access 6 Distinctions and 39 Merits
      International Baccalaureate 28 Points
      Combinations A combination of qualifications totalling 104 -112 UCAS points

      For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.

      More information about entry requirements.

      UCAS Points

      Module information

      Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. 

      In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.

      Core/optional modules

      How you’ll learn

      You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term time.

      All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.

      Delivery of modules will typically consist of a two hour lecture and a two hour seminar per week for each of the six modules being studied each year. Blended learning is widely used to support both teaching and module support. If you choose to take Marketing with either Advertising, Tourism Studies or Business Management these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those subject areas.

      Most of our staff have experience as practitioners and are actively engaged in research and knowledge exchange projects, as well as consulting to commercial enterprises. Our team brings together academics from different parts of the world, with experience teaching in Europe and beyond. This allows us to provide teaching that is relevant to industry and informed by developments in academia and the wider business sphere.

      We are passionate about the fantastic course we have developed in Marketing and hope you are too! We will nurture and support your personal and professional development in helping you earn your stripes to become a Marketing professional when you graduate.

      Dr Justin BenekeMarketing Course Director

      National Student Survey 2020

      of our Marketing students are satisfied with their course

      How you’ll be assessed

      You will be assessed by several methods including essays, reports, marketing simulations, presentations, reflective journals, computer-based assessments, examinations, and case studies, both individually and as a group.

      This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.

      Your future career

      There are so many opportunities and varied careers in the profession, and our students proceed to work in Marketing management roles, as well as more specialised careers in Digital Marketing, Advertising, Marketing Research, Public Relations, Social Media, Customer Relations and more.

      This also opens the door to Postgraduate studies in Marketing, International Business and other such subject areas.

      Combined honours

      Combined UCAS Codes

      We constantly assess our curriculum to ensure students have the best possible study experience and this means our course combinations are subject to change. If you are interested in a particular combination please contact our friendly course enquiry team to discuss your choice.


      Course UCAS Code Placement Year
      Advertising NN56 5N4N
      Business Management NN15  NNCN
      Creative and Professional Writing WP82  
      Digital Media GN4M P4N5
      Film, Radio and Television WN65 N53P
      Logistics Management NN27 TBA
      Psychology NC58 N6C9
      Sociology NL53 N5L5
      Sport and Exercise Science CN65 N5C7

      Combined Honours explained.



      The 2022/23 annual tuition fees for this course are:

        UK** Overseas***
      Full-time - Foundation Year 0 £9,250 £14,500
      Full-time - years 1-3 * £9,250 £14,500
      Part-time - years 1-3 * £4,625 N/A
      Full-time - placement year * £1,850 N/A

      Tuition fees for all courses are payable on an annual basis, except where stated.

      * The tuition fees of £9,250 / £14,500 / £4,625 / £1,850 relate to 2022/23 only.

      Please read the 2022/23 Tuition Fee Statement for further information regarding 2022/23 tuition fees and year on year fee increases.

      **Home (UK) Fees

      The fees above are for the 2022/23 academic year but may be subject to change following any announcements by the UK Government (approved by Parliament) regarding maximum Undergraduate tuition fee caps for 2022/23.

      In addition, the University reserves the right to increase all full-time and part-time Undergraduate tuition fees mid-course, in line with any further inflationary increase in the Government tuition fee cap which is approved by Parliament. The University will publish information about any changes to tuition fees on its website.

      ***Overseas Fees (including EU fees):

      Undergraduate Overseas tuition fees for International students are not subject to the Government’s regulations on maximum tuition fees.

      Students with an Overseas fee status will be eligible for an International student Scholarship fee discount of £1,500, which will be applied to all Full-time Undergraduate courses with a tuition fee of £14,500.

      Students with an EU fee status will be eligible for the EEA Transition Scholarship. Further details can be found here: https://www.canterbury.ac.uk/study-here/fees-and-funding/international-student-fees-and-funding

      Diamond Jubilee Scholarships and Bursaries

      To celebrate 60 years of transforming lives through education new cash bursary and scholarship opportunities are available for students starting a degree in September 2022. See full details.

      Regulated by the Office for Students

      The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.

      Apply now


      3 years

      UCAS code:



      Apply via UCAS

      Find out more

      Sign up to hear the latest from the University, including upcoming events, useful updates, student life and more!