What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have graduated with skills that lie in many different areas. It means that no day was ever boring, and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks.



Marketing is the part of the business that communicates with customers and in such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.

Our degree will give you both practical and the theoretical experience, so you gain the skills and knowledge necessary to embark on one of the many career opportunities in marketing.

You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the business. Applied projects on different aspects of identifying, understanding and satisfying customers’ needs. will give you the confidence and skills to put theory into practice.

Why Study Marketing?

There are so many opportunities and varied careers in the profession, and our students go on to work in general Marketing, Digital Marketing, Advertising, Public Relations, Social Media, Customer Relations and more.

Entry requirements

A typical offer would be 88-112 UCAS Tariff points.

This course can also be studied over four years with an additional foundation year (Year 0).

For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.

More information about entry requirements.

UCAS Points

All about the course

You will learn the critical role marketing plays in keeping customers returning to an organisation. The course will help you put marketing in a wider business context, so you understand the role marketing plays in wider business and society.

You will explore areas including digital marketing, social media marketing, planning, consumer behaviour and global marketing and communications.

Module information

Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. 

In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.

Core/optional modules

How you’ll learn

You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term time.

All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.

Delivery of modules will typically consist of a one hour lecture and a one hour seminar per week for each of the six modules being studied each year. Blended learning is widely used to support both teaching and module support. If you choose to take Advertising with either Marketing or Business Studies these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those areas.

Most staff have worked as practitioners and are also actively involved in research, knowledge exchange and cross-cultural teaching at institutions in other parts of Europe.

Some staff continue to have part-time roles at major national organisations, so you know that your taught sessions are entirely up to date.

Our team of experienced professionals will nurture and support your understanding of this dynamic and ever-evolving discipline at both a practical and theoretical level.

Mark McGeeMarketing Programme Director

National Student Survey 2020

of our Marketing students are satisfied with their course

How you’ll be assessed

You will be assessed by several methods including essays, reports, marketing simulations, presentations, reflective logs, computer-based assessments, examinations, and case studies, both individually and as a group.

This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.

Combination courses

Combined UCAS Codes

We constantly assess our curriculum to ensure students have the best possible study experience and this means our course combinations are subject to change. If you are interested in a particular combination please contact our friendly course enquiry team to discuss your choice.


Course UCAS Code Placement Year
Accounting NN45 N4N5
Advertising NN56 5N4N
Business Management NN15  NNCN
Creative and Professional Writing WP82  
Digital Media GN4M P4N5
Film, Radio and Television WN65 N53P
Logistics Management NN27 TBA
Psychology NC58 N6C9
Sociology NL53 N5L5
Sport and Exercise Science CN65 N5C7

Combined Honours explained.



The 2022/23 annual tuition fees for this course are:

  UK** Overseas***
Full-time - Foundation Year 0 £9,250 £14,500
Full-time - years 1-3 * £9,250 £14,500
Part-time - years 1-3 * £4,625 N/A
Full-time - placement year * £1,850 N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

* The tuition fees of £9,250 / £14,500 / £4,625 / £1,850 relate to 2022/23 only.

Please read the 2022/23 Tuition Fee Statement for further information regarding 2022/23 tuition fees and year on year fee increases.

**Home (UK) Fees

The fees above are for the 2022/23 academic year but may be subject to change following any announcements by the UK Government (approved by Parliament) regarding maximum Undergraduate tuition fee caps for 2022/23.

In addition, the University reserves the right to increase all full-time and part-time Undergraduate tuition fees mid-course, in line with any further inflationary increase in the Government tuition fee cap which is approved by Parliament. The University will publish information about any changes to tuition fees on its website.

***Overseas Fees (including EU fees):

Undergraduate Overseas tuition fees for International students are not subject to the Government’s regulations on maximum tuition fees.

Students with an Overseas fee status will be eligible for an International student Scholarship fee discount of £1,500, which will be applied to all Full-time Undergraduate courses with a tuition fee of £14,500.

Students with an EU fee status will be eligible for the EEA Transition Scholarship. Further details can be found here: https://www.canterbury.ac.uk/study-here/fees-and-funding/international-student-fees-and-funding

Regulated by the Office for Students

The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.

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