What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have graduated with skills that lie in many different areas. It means that no day was ever boring, and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks.


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    4 years

    UCAS code:



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    In a highly competitive business world, excellent marketing has become essential for most organisations.

    Marketing is the part of the organisation that communicates with customers. In such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.

    Our degree will provide both the theoretical and practical grounding, to help you to acquire the skills and knowledge necessary to embark on one of the many career opportunities in marketing

    You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the organisation. Working on live projects and case studies will give you the confidence and skills to put theory into practice.

    Our Foundation Year will help you take your first step into higher education, broadening your industry knowledge and enabling you to progress to a related undergraduate degree. It aims to help you develop a strong foundation of business knowledge, alongside academic and transferable skills to ensure you get the most out of your degree-level studies.

    Why Study Marketing with Foundation Year?

    Consumers today are offered a huge range of products and services in an increasingly competitive environment. Marketing is the management process that responds to this by identifying, anticipating and satisfying a consumer’s needs so that they choose your product or service over that of a competitor. Marketers also plan and develop the communications that are used by a company or individual to reach their target market.

    During the foundation year, you'll learn about key areas of business and will develop the skills needed to study at degree level. Throughout your degree, you will have the opportunity to work on projects with external clients to give you real marketing experience and boost your employability skills.

    Our range of contacts in the marketing, PR and advertising industries mean that throughout your degree you will have opportunities to meet and talk with industry professionals and take advantage of opportunities for internships and placements.

      All about the course

      On the Foundation Year all students study five core modules: Contemporary Issues in Business, Management and Marketing, Contemporary Issues in Law, Individual Project, Communication and Academic Skills for HE and Personal and Career Development. In addition to this Business students will study Contemporary Issues in Accounting, whilst Law students will study an Introduction to Law module.

      These modules will introduce you to key concepts, skills and ideas in the disciplines of Business and Law by exploring key current issues and engaging you in lively debates.

      Having gained a grounding in each subject area you will then undertake a supervised ‘Individual Project’ investigating a particular topic within your chosen subject area. This module is designed to prepare you for further study within your chosen subject-specific degree pathway.

      The Foundation Year will enable you to attain all the basic transferable skills you need to undertake research, reflect on your learning, and communicate effectively in speech, writing and other formats, giving you the confidence to study in Higher Education.

      On successful completion of the foundation year you will progress to your first year of your degree. You will explore topics areas including digital marketing, communication, social media marketing, planning, consumer behaviour and global marketing and communications.

      Marketing can also be studied as a single honours degree, or it can be combined with other Business School subjects such as Advertising or Business Management and a variety of subjects from across the University to suit your individual career aspirations.

      Entry requirements

      Qualification type


      A Levels EEE
      BTEC PPP
      Access Pass 45 Credits
      International Baccalaureate 24 points
      Combinations A combination of qualifications totalling 32 UCAS points minimum

      Applicants without formal level 3 qualifications will also be considered.

      For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.

      More information about entry requirements.

      UCAS Points

      Module information

      Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. Modules will vary when studied in combination with another subject.

      Core/optional modules

      How you’ll learn

      We are committed to your development as a skilled and inquiring student, ethically engaged with the world and its future, and aim to use a variety of methods and approaches tailored to your individual needs in order to achieve this. The modules in the first semester of your Foundation Year employ a mix of lectures, tutorials, and online material provided via our virtual learning environment (VLE), as well as student-centred workshops and learning exercises. This provides you with a wide range of differentiated activities, and plenty of regular 1:1 feedback and support throughout the first Semester. Building on this, teaching in the second semester uses also includes individual supervision specifically to support your ‘Individual Project’. Study on all these modules is supported by the Communication and Academic Skills for HE module. In this way, basic skills learned and developed in Semester 1 are integrated and further developed in Semester 2, with appropriate individualised support and scaffolding provided throughout. At the end of this process, you should be a more independent, self-confident learner ready to embark on degree level study in Year 1.

      During the remainder of your degree, you will study modules to the value of 120 credits in each of Years 1, 2 and 3. Each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments.

      All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.

      Delivery of modules will typically consist of a two hour lecture and a two hour seminar per week for each of the six modules being studied each year. Blended learning is widely used to support both teaching and module support. If you choose to take Marketing with either Advertising, Tourism Studies or Business Management these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those subject areas.

      Most of our staff have experience as practitioners and are actively engaged in research and knowledge exchange projects, as well as consulting to commercial enterprises. Our team brings together academics from different parts of the world, with experience teaching in Europe and beyond. This allows us to provide teaching that is relevant to industry and informed by developments in academia and the wider business sphere.

      We are passionate about the fantastic course we have developed in Marketing and hope you are too! We will nurture and support your personal and professional development in helping you earn your stripes to become a Marketing professional when you graduate.

      Dr Justin BenekeMarketing Course Director

      National Student Survey 2020

      of our Marketing students are satisfied with their course

      How you’ll be assessed

      You will be assessed by several methods including essays, reports, marketing simulations, presentations, reflective journals, computer-based assessments, examinations, and case studies, both individually and as a group.

      This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.

      Your future career

      There are so many opportunities and varied careers in the profession, and our students proceed to work in Marketing management roles, as well as more specialised careers in Digital Marketing, Advertising, Marketing Research, Public Relations, Social Media, Customer Relations and more.

      This also opens the door to Postgraduate studies in Marketing, International Business and other such subject areas.


      The 2022/23 annual tuition fees for this course are:

        UK** Overseas***
      Full-time - Foundation Year 0 £9,250 £14,500
      Full-time - years 1-3 * £9,250 £14,500

      Tuition fees for all courses are payable on an annual basis, except where stated.

      * The tuition fees of £9,250 / £14,500 relate to 2022/23 only. Please read the 2022/23 Tuition Fee Statement for further information regarding 2022/23 tuition fees and year on year fee increases.

      **Home (UK) Fees

      The fees above are for the 2022/23 academic year but may be subject to change following any announcements by the UK Government (approved by Parliament) regarding maximum Undergraduate tuition fee caps for 2022/23.

      In addition, the University reserves the right to increase all full-time and part-time Undergraduate tuition fees mid-course, in line with any further inflationary increase in the Government tuition fee cap which is approved by Parliament. The University will publish information about any changes to tuition fees on its website.

      ***Overseas Fees (including EU fees):

      Undergraduate Overseas tuition fees for International students are not subject to the Government’s regulations on maximum tuition fees.

      Students with an Overseas fee status will be eligible for an International student Scholarship fee discount of £1,500, which will be applied to all Full-time Undergraduate courses with a tuition fee of £14,500.

      Students with an EU fee status will be eligible for the EEA Transition Scholarship. Further details can be found here: https://www.canterbury.ac.uk/study-here/fees-and-funding/international-student-fees-and-funding

      Diamond Jubilee Scholarships and Bursaries

      To celebrate 60 years of transforming lives through education new cash bursary and scholarship opportunities are available for students starting a degree in September 2022. See full details.

      Regulated by the Office for Students

      The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.

      Apply now


      4 years

      UCAS code:



      Apply via UCAS

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