What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have graduated with skills that lie in many different areas. It means that no day was ever boring, and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks.


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Our degree will give you both practical and the theoretical experience so you gain the skills and knowledge necessary to embark on one of the many career opportunities in marketing.

Marketing is the part of the business that communicates with customers and in such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor.

You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the business. Applied projects on different aspects of identifying, understanding and satisfying customers’ needs. will give you the confidence to put theory into practice.

Our Foundation Year will help you take your first step into higher education, broadening your industry knowledge and enabling you to progress to a related undergraduate degree. It aims to help you develop a strong foundation of business knowledge, alongside academic and transferable skills to ensure you get the most out of your degree-level studies.

Why Study Marketing with Foundation Year?

There are so many opportunities and varied careers in the profession, and our students go on to work in general Marketing, Digital Marketing, Advertising, Public Relations, Social Media, Customer Relations, and for independent marketing agencies.

Entry requirements

Applicants should normally have 32 UCAS tariff points, although those without formal qualifications may be considered on an individual basis, however these students should still apply through UCAS.

Business School students are also required to have GCSE mathematics at Grade C or equivalent.

For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.

More information about entry requirements.

UCAS Points

All about the course

The Foundation Year prepares you to study in a variety of business and law programmes, while giving you a strong cross-disciplinary grounding in these subjects. On successfully completing the Foundation year, you are not only equipped for further study in your chosen subject, but have a good interdisciplinary understanding of business and law more generally that will help you when you begin the first year of your degree programme. The Foundation Year also gives you experience of applying what you study to the solution of real-world problems. In this way, it gives you the necessary skills for further academic study, inquiry and problem-solving, and helps you become an independent learner.

Upon successful completion of the Foundation Year in Business and Law you will progress to your three-year degree designed to prepare you for general management. All our business degrees are essentially practical in nature. You will receive relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed; the inter-relationships among, and the integration of, these areas will form part of your overall student learning experience.

On the Foundation Year all students study five core modules: Contemporary Issues in Business, Management and Marketing, Contemporary Issues in Law, Individual Project, Communication and Academic Skills for HE and Personal and Career Development. In addition to this Business students will study Contemporary Issues in Accounting, whilst Law students will study an Introduction to Law module.

These modules will introduce you to key concepts, skills and ideas in the disciplines of Business and Law by exploring key current issues and engaging you in lively debates.

Having gained a grounding in each subject area you will then undertake a supervised ‘Individual Project’ investigating a particular topic within your chosen subject area. This module is designed to prepare you for further study within your chosen subject-specific degree pathway.

The Foundation Year will enable you to attain all the basic transferable skills you need to undertake research, reflect on your learning, and communicate effectively in speech, writing and other formats, giving you the confidence to study in Higher Education. 

Marketing can be studied as a single honours degree, or it can be combined with other Business School subjects such as Advertising, Accounting, Human Resource Management or Business Studies and a variety of subjects from across the University to suit your individual career aspirations.

You will learn the critical role marketing plays in keeping customers returning to an organisation. It will also put marketing in a wider business context so you understand the role marketing plays in society.

You will explore areas including digital marketing, social media marketing, planning, consumer behaviour and global marketing and communications.

The Business School is also a Chartered Management Institute (CMI) Centre, delivering degree and postgraduate level qualifications in management and leadership. It is also an Approved Centre for the Association for Project Management (APM).

Each year the Business School organises a student exchange project with Fontys University of Applied Sciences in Venlo, The Netherlands. This fully funded exchange will give a maximum of 15 undergraduate students the opportunity to explore what it is like to study abroad, work on a business project in The Netherlands, experience a different place and culture, and make new friends.

Work experience

The programme provides you with the opportunity to take a work-based learning module in year two and the opportunity for a placement year between years two and three. Past students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years. To further your interest in the area of marketing, this degree will give you both the practical and the theoretical experience necessary to embark on a career in this exciting and diverse field. You will understand how marketing works, and how it fits within a wider business environment. Applied projects will give you the confidence to put theory into practice and you will be able to explore the interconnected role marketing plays in all organisations.

Module information

Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. Modules will vary when studied in combination with another subject.

Core/optional modules

How you’ll learn

During the three-year degree you will study modules to the value of 120 credits at each level (4, 5 & 6). Each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments.

All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.

Delivery of modules will typically consist of a one hour lecture and a one hour seminar per week for each of the six modules being studied each year. On average, you should expect to study for 35 hours per week during term-time.

If you choose to take marketing with advertising, accounting or business studies these modules will all be in the Business School. If you take another combination your modules will be taken from other departments you will be taught by staff in those areas

The majority of staff have worked as practitioners and are also actively involved in research, knowledge exchange and cross-cultural teaching at institutions in other parts of Europe.

Some staff continue to have part-time roles at major national organisations so you know that your taught sessions are entirely up to date.

Our team of experienced professionals will nurture and support your understanding of this dynamic and ever-evolving discipline at both a practical and theoretical level.

Mark McGeeMarketing Programme Director

National Student Survey 2020

of our Marketing students are satisfied with their course

How you’ll be assessed

You will be assessed by several methods including essays, reports, marketing simulations, presentations, reflective logs, computer-based assessments, examinations, and case studies, both individually and as a group.

This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.


The 2021/22 annual tuition fees for this course are:

  UK Overseas
Full-time - Foundation Year 0 £9,250 £13,000
Full-time - years 1-3 * £9,250 £13,000

Tuition fees for all courses are payable on an annual basis, except where stated.

* The tuition fees of £9,250 / £13,000 relate to 2021/22 only. Please read the 2021/22 Tuition Fee Statement for further information regarding 2021/22 tuition fees and year on year fee increases.

Regulated by the Office for Students

The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.

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4 years

UCAS code:



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