A new partnership advocating for gender equality in games and technology has been launched this week.

The University is now an institutional member of Women in Games, whose purpose is to build a fair, equal, and safe environment, empowering girls and women in the global gaming ecosystem.

Staff and students support the mission in educating, informing, and guiding the next generation of game designers and developers. Holly Steventon, now lecturer in Games Design at CCCU, and former undergraduate student, was instrumental in establishing the partnership.

Dr Alan Meades, Professor of Games Design at the University, said: “I'm thrilled to announce this new partnership. Holly was an individual ambassador for Women in Games and has been fantastic in ensuring our membership at an institutional level.

“Student support and experience will always remain at the heart of what we do and being able to actively foster inclusive environments for all, especially those who have been, and still are, historically underrepresented within their fields, is of utmost importance.”

Women in Games states “their mission is to create new platforms, pathways and synergies, which foster opportunities that empower girls and women in the global gaming sector.

“Women in Games will bring together agents of change, allies, men and boys, champions, experts, grass-roots organisations and others for new dialogues focused on shared solutions towards fairness and equality for all. By investing in women and girls, we will be instrumental in influencing positive societal change with significant benefits for the gaming sector.”

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