Deliver excellent research and knowledge exchange

We will ensure our research and knowledge exchange challenges and advances thinking, and makes an ambitious, meaningful, significant, and original contribution to socially, economically, and environmentally sustainable futures.

Confront global and national challenges

We will confront national challenges such as climate change and social and health inequalities, and enrich the cultural life of our communities through research that is designed and delivered in collaboration with those it is intended to benefit.

Amplify our expertise, knowledge, and resources

We will amplify our expertise, knowledge and resources and those of our partners and collaborators, by mobilising them and making them accessible and usable for industry, practitioners, policy-makers and the public.

Lead creative innovation

We will lead creative innovation for sustainable social, economic, and cultural prosperity, through the enterprising and entrepreneurial application of concepts, knowledge, approaches, and technologies.

Strengthen and intensify our research, enterprise, and innovation culture

We will strengthen and intensify our research, enterprise, and innovation culture to be inclusive and sustainable, supporting all our staff and students to confidently contribute new research, innovation, pedagogic, or practice insights to the global knowledge economy.