Unlock and nurture opportunity for all

We will unlock and nurture opportunity for all, building on our widening participation strengths and delivering positive social change through raising aspirations, promoting equity, diversity and inclusion, and improving life for all within our communities.

Forge and sustain strong, meaningful partnerships

Forging and sustaining strong, meaningful partnerships will enable our graduates and staff to be innovators, benefiting the wider population through our collaborative research, enterprise, and active citizenship.

Contribute to the prosperity and growth of our region

We will contribute to the prosperity and growth of our region through our vital network of facilities and expertise, attracting talent, strengthening important relationships with key sectors, positioning ourselves as the gateway for regeneration and economic growth, and sustaining the cultural life of our region.

Influence regional strategy, national policy, and professional practice

We will influence regional strategy, national policy, and professional practice through active engagement with our partners and networks. We will apply our knowledge and research to stimulate debate and influence decision making, nationally and internationally.

Champion sustainable futures

We will champion sustainable futures, continually reducing our environmental impact, operating ethically and empowering our students, staff and graduates to be advocates for sustainability.