Course Essentials
I would like to extend a warm welcome to you from your Marketing course team. I am Tracy, your Course Director, and I look forward to meeting you during Welcome Week. The Marketing degree course helps prepare you for a career in a fast-paced and digitally driven industry and is designed to help you develop creative skills, innovative thinking, and make a real impact. You will learn to create compelling digital content, and apply your learning to real-world challenges, live briefs, and simulations. With our supportive course team and community centred approach to learning, we will help you develop and progress into a confident Marketing professional when you graduate.
Tracy Smith
Course Director
Your Teaching Timetable
Teaching for your course will begin w.c 21 September 2026
To help you plan your first few weeks, you can view an overview of the teaching activities for your course.
View your first semester teaching timetable
On a mobile device, click the arrow next to “Search” at the top right of the page to view your timetable.
If your course is taught in groups, the overview will show activities for all groups. You will only need to attend sessions for your allocated group.
Once teaching begins, your individual timetable and group allocation will be available in MyTimetable provided you have completed online registration and created your computing account.
| Your Semester 1 Modules |
| Building Academic and Marketing Skills |
| Introduction to Marketing |
| Success Modules - you will complete 3 of these 5 credit modules* |
*Success Modules
Your Journey to Success at CCCU is a compulsory success module. You'll then choose two more Success modules from a choice of eight.
These modules are completed online (asynchronous learning) and are not timetabled, so they won't appear in your teaching timetable.
Key dates
Academic Calendar: Semesters
View key dates for this Academic Calendar for 2026-27 including when teaching starts and finishes and when you break for holidays.
Welcome
Welcome to Canterbury Christ Church University (CCCU) and here’s to starting your BA (Hons) Marketing course! We have no doubt that you have made the right choice, and we will support you every step of the way during the next three years of study.
Through blended learning approaches, you will engage with a range of key marketing topics, for example Digital Marketing, Consumer Behaviour, Brand Management, and Social Media Marketing. Your course team will encourage, support and prepare you for work in this dynamic and fast-paced sector.
Our course celebrates longstanding alumni relations and there are lots of opportunities to network with alumni, marketing experts, and other professionals during your degree, as well as to build life-long friendships with other students.
Our lecturers will guide you academically through in-class interactions and activities, and you will be assigned and meet with a personal academic tutor (PAT) in your first few weeks of study.
Our aim is to support you to develop both personally and academically and to offer you a sense of community and belonging that helps you to succeed.
Welcome Week
We cannot wait to welcome you into our warm and caring community during Welcome Week. The Welcome Week is held between 14 and 18 September 2026 and is an essential part of your transition into university life, therefore your full participation is strongly encouraged.
Getting started
Starting university can be daunting but don’t worry as this is completely normal. We understand that you have made a big step to achieving your future goals by investing time, money, and energy to your degree.
Your first year is divided into two semesters.
In Semester 1 will study the following modules.
- Building Academic and Marketing Skills – Module Lead: Mark McGee
- Introduction to Marketing – Module Leads: Libby Farrier-Cave and Tabitha Smith
- Success Modules (1 compulsory and 2 optional, 5 credits each)
In Semester 2 you will study:
- Consumer Behaviour
- Digital Marketing
Teaching & Your First Few Weeks
Teaching will be on campus, and we use a mix of interactive workshop focused activities, practical tasks, and taught lectures to support learning.
The first few weeks of teaching will introduce you to the subject of Marketing as well as prepare you for study at university. We will help you to understand assessment submission processes, develop academic writing skills, and introduce you to key theories in Marketing.
Blackboard
Our virtual learning environment, Blackboard, helps you to keep up with course and module content and offers access to all materials, lecture content, and resources - in an easy-to-use central space.
Activities to prepare you for Univesity
Our Learning Skills Hub contains a number of courses to help you develop the skills you need to be successful at University.
There is also lots of marketing content available to get a better idea of current developments in the sector and we recommend spending some time viewing or reading on the subject to get a better understanding of Marketing trends and insights.
What type of Marketer are you? - DMA
20 Trends Shaping The Future Of Communications For Marketing Leaders
How Nintendo became ‘the Disney of gaming’ through ruthless consistency of brand
Top 6 Marketing Podcasts For You and Your Students
10 movies every marketer should watch
Equipment
We recommend students bring the following equipment with them to their classes:
- Laptop, computer or smartphone.
- Notepad and pen.
Your Must Do Tasks
Once you have been invited to register for your course, there are some key tasks you'll need to complete to make sure you are ready to become a CCCU student.
Registration invitations are sent towards the end of August. We'll send yours to the email address you used when you applied, so please check this inbox regularly to make sure you don't miss any important information.
Pre-course reading
Before you start your studies, you can get stuck in with some pre reading.
We’d recommend you take a look at the following publication:
Fundamentals of Marketing, 3rd edition by Paul Baines et al. Published by Oxford University Press (2025).
International student success programme
International students: don't miss out! Make sure you register for our international student success programme which provides practical advice on preparing to live and study in the UK.
Contact details
Have a question?