Marketing

BSc single honours Marketing with Foundation Year 2019/20

Year of entry

 

Are you passionate about business? Looking for an alternative route onto a full-time business degree? Our Business Foundation Year will help you take your first step into higher education, broadening your industry knowledge and enabling you to progress to a related undergraduate degree.

Our Business Foundation Year is a direct entry point to one of our business-related undergraduate degrees, such as marketing, business management or accountancy and finance. The foundation year is ideal for those who are looking at an alternative route into higher education, or who wish to update or broaden their knowledge before progressing onto a full undergraduate degree. The course aims to help you develop a strong foundation of business knowledge, alongside academic and transferable skills to ensure you get the most out of your degree-level studies.

 

 

The Foundation Year provides you with a gateway to higher education and offers you the building blocks to introduce you to your chosen subject pathway in Level Four, and also introduces you to study at university. The programme is designed to support and help you to develop the self-confidence, knowledge, skills and understanding you need to prepare you for the remainder of your academic journey.

Consumers today are offered a huge range of products and services in an increasingly competitive environment. Marketing is the management process that responds to this by identifying, anticipating and satisfying a consumer’s needs so that they choose your product or service over that of a competitor. Marketers also plan and develop the communications that are used by a company or individual to reach their target market.

The widespread adoption of marketing means there are numerous opportunities to pursue exciting and varied careers in the profession, and our students go on to work for marketing departments and also for independent marketing agencies.

As part of your degree you can work towards a Chartered Institute of Marketing qualification that can really make you stand out in the job application process. Our range of contacts in the marketing industries also means that you’ll have opportunities to meet and talk with industry professionals, visit real marketing departments, and take advantage of opportunities for internships and placements. You can spend an optional third year of a four year degree in a full-time, paid work placement with an employer, supported by the University’s Career Development service. If you take this option you will also be entitled to receive tutorial support from an academic member of staff throughout the year. This valuable opportunity enhances your professional development by giving experience in a real environment. You can register on the programme at the end of your first year.

To further your interest in the area of marketing, this degree will give you both the practical and the theoretical experience necessary to embark on a career in this exciting and diverse field. You will understand how marketing works, and how it fits within a wider business environment. Applied projects will give you the confidence to put theory into practice and you will be able to explore the interconnected role marketing plays in all organisations.

"What I most enjoyed about my course was the diversity of all the modules. From studying copywriting and PR to digital marketing and branding, I have graduated with skills that lie in many different areas. It means that no day was ever boring, and it has been extremely beneficial for me in my new job role carrying out a variety of different marketing tasks."

Connor Parkes, graduated 2015, now works as a Marketing Executive at Premier Education Group UK

Year 0 - Foundation Year

Core modules

Communication and Academic Skills for HE

The aim of this module is to provide and support students with the necessary skills base for engaging with Foundation Year modules, and to help students identify and develop a range of transferable skills in preparation for studying at degree level. The module aims to develop a reflective approach by helping students identify their own strengths and weaknesses, and plan for their personal, educational and career development.

Personal and Career Development

The aim of this module is to provide and support students with the necessary skills base for engaging with Foundation Year modules, and to help students identify and develop a range of transferable skills in preparation for studying at degree level. The module aims to develop a reflective approach by helping students identify their own strengths and weaknesses, and plan for their personal, educational and career development.

Contemporary Issues in Business, Management and Marketing

To prepare students for the academic study of business, management and marketing by developing a knowledge of contemporary and emerging business issues to support students’ personal, academic and professional development to prepare for work in the modern business environment. This will be achieved through addressing key questions concerning current business issues. Students will begin to put into practice the study skills that are required at university level and begin to use tools of analysis to discuss important contemporary issues. The module further aims to help students to understand the importance of issues around work and people in organisations by looking at basic HRM functions, activities and issues.

Contemporary Issues in Law

The aims of the module are to provide students with a basic understanding of contemporary issues in law. Students will be introduced to a number of contemporary issues through the perspective of different areas of legal study. Students will be able to look into a range of contemporary issues that require the application of legal rules and structures to develop their awareness of the implications and limitations of different areas of law in regards to specific issues.

Individual Project

This module gives students the opportunity to investigate, under supervisory guidance, a particular topic or issue related to material covered in the subject-specific modules. A major aim of the project is to help students prepare for their chosen subject-specific study at Level 4.

Contemporary Issues in Accounting – Business Foundation Years

The aims of the module are to introduce students to the basic mechanics and processes of financial accounting in both theory and practice and so prepare them for degree studies in Business Studies and Accounting and Finance. The module also aims to help students to understand the importance of financial and management accounting procedures in running a business effectively and the contemporary issues that are currently affecting these disciplines.

Year one

Core modules

Accounting and Finance for Business (Semester 1)

Accounting and Finance for Business introduces you to key accounting and finance topics. They are introduced to financial statements, and use a number of case studies to understand the role of finance in the business environment.

Branding and Advertising Essentials (Semester 2)

The aim of this module is to provide you with grounding in branding and the role that advertising and marketing communications plays in supporting the brand. It also lays a foundation for your future advertising and marketing study.

Business Analysis (Semester 2)

This module is designed to help you to develop a range of statistical and computing skills that will be valuable during the course of their academic programmes and in your roles in business. Although there are not pre-requisites for this module it is assumed that students have basic mathematical skills.

Contemporary Business Issues (Semester 1)

This module prepares you for the academic study of business by developing knowledge of contemporary and emerging business issues to support students’ personal, academic and professional development to prepare for work in the modern business environment.

Economics (Semester 2)

The aim of the module is to introduce you to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macro-economic models to equip students with an understanding of decision-making at the levels of the market, the firm and the nation.

Marketing Principles and Practice (Semester 1)

This module provides you with an introduction to marketing, its fundamental concepts and an overview of marketing practice. You will cover the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business.

Year two

Core modules

Digital Marketing (PR) (Semester 2)

The aim of the module is to develop your practice, knowledge and professional skills across a range of digital marketing tools and appreciate the implications of digital marketing planning in both business to consumer and business to business markets.

This will help you understand the nature and role of digital marketing on the whole marketing function and explore the implications and effects of digital marketing for the design and development of the modern marketing. As part of this you will also need to appreciate the ways in which digital media and marketing activity can be monitored and evaluated to improve future performance.  

Integrated Marketing Communications (Semester 1)

The module explores integrated marketing communications as a tool for building and maintaining brands. It will give good insight into the practical processes and the strategies involved in creating such campaigns, and explores in particular the characteristics of the different communications tools available to marketing communications executives.

Market Research (PR) (Semester 1)

The module will explore the nature, scope and recent development of marketing research and its context in the marketing decision process. A range of both primary and secondary data sources as well as quantitative and qualitative research techniques will be explored, evaluated and contextualised. For example, government and commercial sources of data and the use and design of questionnaires, focus groups and in-depth interviews will be used to demonstrate various aspects of the research process. In line with current practice the use of current information technology software will be introduced in order to facilitate data analysis and presentation.

Work Based Learning (Semester 2)

The aim of the module is develop your skills in seeking and obtaining a work placement or internship of a minimum of three weeks’ duration. It will also develop your skills in learning from work experience and applying academic learning to the work place.

Optional modules

Accounting for Business (PR) (Semester 1)

Accounting for Business extends the scope of Financial Accounting for Professionals to more advanced topics in Financial Accounting. It aims to develop knowledge and skills in understanding and applying accounting standards particularly in the preparation of financial statements of entities, including groups. Understanding the theoretical framework and how to analyse and interpret financial statements are essential.

Consumer Behaviour (Semester 2)

The aim of the module is to develop in you a critical awareness and understanding of consumer and organisational buyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects of consumer behaviour. First, it will cover the psychology of the individual consumer and the roles that memory, learning, motivation and perception play in consumer decision making. Second, the module will examine the social, cultural and environmental influences on the consumer. Third, it will cover the main characteristics of organisational buyer behaviour and how they differ from household buyer behaviour.

Copywriting (Semester 1)

The aim of this module is to develop your written skills applicable to a range of marketing communication methods and channels. The module will explore how to identify different writing styles, structure and tone-of-voice to create clear and easily understood messages on behalf of an organisation. You will explore how different media use different writing styles to appeal to their target audiences. The process of writing for marketing communication will include researching the story, relationships with brand owners/ organisations, writing headlines, using a brand dictionary, structure, layout, style and editing.

Developing Sustainable Enterprise (Semester 1)

The aims of the module are to introduce you to the relationship between business and the challenges and opportunities of business sustainability, and to encourage the development of enterprising skills to meet these challenges

Innovation and Enterprise Management (Semester 2)

The module will consider the role and definition of innovation in organisations of all types and sizes, including the concept of Intellectual Property and its contribution to competitiveness. It will explore the concepts and theories of innovation, the tools and techniques for innovation management and review how these are used in practice. 

Project Management (APM, CMI) (Semester 1)

This module aims to examine critically the role of Project Management within a contemporary business context. It also explains how specific project management applications play an important role in producing successful business outcomes and examines the philosophies, principles, structures and methodologies of Project Management.

Retail Marketing (PR) (Semester 2)

The module introduces you to the background and context of the modern retail business. A history of retail development will be reviewed and an analysis of its impact on current activity will be undertaken, including an exploration of prevailing trends in consumer retail marketing environments. The module will examine the practical applications of the elements of the retail marketing mix. Decision-making processes and strategic choices will be evaluated in respect of a number of areas, such as retailer organisation, structure and size, location, logistics, store design and layout, in-store communication and merchandising. Special consideration will be placed on retail buyer behaviour and the influence of the store and the brand on intention to purchase.

Year three

Core modules

Social Media Marketing (PR) (Semester 1)

The module will develop your critical understanding of the main activities involved in designing and implementing marketing communications using social media and online marketing. It will explore the activities and implementation of the social media and online marketing for companies. You will create the basic elements of an effective website and explore online communication using digital media channels such as search engine marketing, online public relations, affiliate marketing, display advertising, e-mail, social media and viral marketing. Finally, the module will examine the procedures used for monitoring and measuring the effectiveness of digital campaigns with a focus on Google Analytics.

Global and International Marketing (Semester 2)

The module develops your understanding and then provides a forum for critical analysis of the application of marketing techniques in international, multi-national, and global market situations. Emphasis is given to the relative importance of political, economic, socio-cultural, technological, legal and regulatory, and environmental issues as they apply to (changing) country-specific and regional contexts. Market research techniques and practices develop your understanding of market entry and market sustainability techniques as aspects of competitive advantage.

Strategic Marketing Planning (Semester 1)

The aim of the module is to develop in you an understanding of the major aspects of strategic marketing and their role in the development of sustainable competitive advantage in an organisation.

Optional modules

Brand Management and Communication (Semester 2)

The aim of the module is to develop in students an understanding of the theory and practice of brand management and communication in the modern enterprise. The module aims to develop in students a critical perspective on brands, their social and cultural impact in the developed world, and the ability to apply this knowledge to the brand planning process.

Individual Study (Semester 2)

The aim of the module is to provide you with the opportunity to undertake an in-depth study of a particular line of enquiry related to a business issue selected by the student.

Marketing – Culture and Communication (Semester 2)

This module develops your understanding in relation to the importance of an appreciation of how the cultural context(s) for global marketing activities can be regarded as similar, or dissimilar to their home-country situation. Emphasis is given to language (spoken and ‘silent’) as a barrier to effective communication across the full range of marketing activities, but with particular emphasis on its value in relation to both personal and non-personal marketing communications activities such as face-to-face personal selling, and advertising and packaging, respectively.

New Venture Creation (Semester 1)

The module will introduce the you to the fundamental parts of a business plan, including but not limited to the formulation of a new business idea, the assessment of market potential and routes to market, organisational and marketing implications, business structures, funding options, as well as detailed financial projections. The module aims to arrive at a viable business proposition ready for delivery.

Public Relations (Semester 1)

This module aims to develop in you a theoretical and practical understanding of the role of PR in building relationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.

Retail Strategy (PR) (Semester 2)

This module aims to develop a critical awareness of the strategic factors and operational implications a retailer needs to achieve in order to establish a clear market position in a competitive market.

Service Management (Semester 2)

The module will acquaint students with the complex demands made upon service management organisations and the challenges that staff within them face.  An understanding of the environments in which they operate will be developed and an appreciation of the different constraints placed upon them will be explored. The module will exam the range of alternatives that organisations can draw from and will include an investigation into the issues associated with service management across a wide range of situations.  This will include the process of servitisation, managing the service encounter, service quality, service level, customer management and capacity management.

Dissertation (PR) 40 credits (Semester 1 and 2)

The aim of the module is to provide you with the opportunity for the practical application of theory to a business oriented problem and to develop research skills.

90% of our most recent Marketing students were in jobs or further study 6 months after finishing their course.

Destinations of Leavers from Higher Education Survey 2016-2017

You can expect to develop a range of digital, technical and professional skills that can be applied to a range of marketing roles, both in-house and for an agency. Previous graduates have found employment in account management, general marketing, e-marketing, market research, digital marketing, content management, fundraising, public relations, internal communication, media planning, advertising planning and social media marketing across a range of businesses in the private, public and voluntary sectors. Students also go on to postgraduate study in the areas of marketing, branding and communications.

Fees

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students are expected to meet.

Costs applicable to all students

CategoryDescription
Text books Own purchase text books
Travel to other sites Where travel to other sites is required, this will be payable by the student
Library Fees and Fines Where students fail to return loaned items within the required time they will be responsible for the cost of any Library Fees and Fines applicable
Printing & Photocopying The cost of printing and photocopying undertaken by students to support their individual learning are payable by the student
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire / photography are additional costs payable by the student

Course specific costs

CategoryDescription
Professional Body Registration Professional Body qualification is optional and fees range between approximately £100 and £200 depending on the Professional body, the subject and the level of the award.

General principle policy

The University’s general principles policy for additional course fees are set out here

CategoryIncluded in the tuition feeAdditional cost to student
Field trips (including trips abroad and trips to museums, theatres, workshops etc) No, if the trip contributes to the course as an optional module. Yes if the trip is optional.
Travel and accommodation costs for placements  No

Travel and accommodation costs for professional placements within the Education and Health & Wellbeing Faculties.

Travel and accommodation costs for other work placements. 
Text books No Own purchase text books.
DBS / Health checks No Yes
Professional Body registration No Yes
Travel to other sites (e.g. travel to swimming pool for lessons) No Yes
Clothing / Kit Yes, where the clothing / kit is essential for Health & Safety reasons. Yes, where the clothing is kept by the student and not essential for health and safety reasons.
Learning materials Essential learning materials (excluding text books) in connection with the course. Additional materials beyond the standard provision essential for the course or where the costs are determined by the student’s area of interest and the outputs are retained by the student.
Library fees and fines No Yes
Printing and photocopying No Yes
Social events No, unless the event forms an essential part of the course. Yes, unless the event forms an essential part of the course.
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire/ photography are additional costs payable by the student.

Each of your modules is typically taught concurrently (‘short and fat’), meaning that you will be studying three modules simultaneously for half of the academic year. This will enable you to become accustomed to the demands and expectations of university in the first term, and then move onto increasingly complicated subject-specific content in the second semester. Consideration is made within the module delivery to ensure that foundational content is taught at the beginning of the module, and that increasingly complex concepts and processes will be encountered as the year progresses. This body of study, twinned with the academic support module that is core to this programme, will ensure that you are well placed to progress onto L4 of your named programme with a sound foundational knowledge of core subject principles, and with essential study and research skills for undergraduate progression.

This programme consists of six modules that run concurrently, enabling you to see the connections between them and to apply your growing skills with increasing confidence. These modules will adopt a range of techniques appropriate to the subject matter and stage of module progression. Typically, core knowledge and understanding is acquired through a number of methods and strategies including Lecture & Discussion; Student-led Seminars; Tutorials; Individual Oral Presentations; Problem Solving Exercises, Case studies and Projects. Intellectual skills are promoted through lectures, practical classes, workshops and seminars. Therefore teaching on the Foundation year is focused on preparing students for the methods employed at L4 study.  Throughout the Foundation Year degree, your will receive academic and personal support from your module lecturers and Programme Director who will act as your Personal Tutor.

TUTORIALS AND PERSONAL ACADEMIC TUTORING

Personal Academic Tutorials will be provided by lecturers delivering the modules on the Foundation Year. You will be provided with scheduled slots for your Personal Academic Tutorials, which you are expected to attend. You may also contact the Programme Director for an Academic Tutorial additional to scheduled slots.

Attending Personal Academic Tutorials is a vital component of the Foundation Year and these are set up to review your academic progress during the Foundation Year.

You will have Personal Academic Tutorials in Induction week and as part of your modules.  You will be provided with a tutorial appointment slot which you must attend. You can also request a tutorial in a lecturer’s office hours. Your lecturers will provide you with these.

Your knowledge and understanding is assessed via examination and coursework including essays, practical project work, group and or individual work, Oral presentations, Computer based assessment, Seminar presentation, Paper presentation, Seminar papers, Case study and Audio or video presentation. Intellectual skills are assessed by coursework (including computer-based assessment), presentations and examination.

As a student within the Business School, you will have access to our Bloomberg Trading Room. This offers you the chance to gain practical experience of trade floor activities and financial market analysis. We are one of the few universities in the UK offering direct use of Bloomberg data, information and analytics in a dedicated trading room which provides a simulation of what it is like to work on a real trading floor in the financial district.

As an accounting student, you will have easy access to historical data, asset prices, macroeconomic data and financial statement information. You will also be able to develop your own trading strategies and portfolio management styles tailored to your riskprofile as part of your hands­on learning experience here in the Business School.

A Business School Advisory Board has been established which includes representatives from across the private and public sector. This encourages employer engagement as the Board engages in discussion about technical content of the curriculum and the development of wider employability skills, the provision of work placement opportunities, guest speakers, live case studies, and workplace visits.

We regularly set projects with industry partners, and students can collaborate with real clients on some project work. We also work with industry stakeholders aligned to the continued development of our teaching programme, research and knowledge exchange. Some of these come in as guest lecturers and we also have masterclasses by visiting professors chosen for their continuing expertise in business and management. These established links have helped some of our students to secure placements.

UK/EU

Full-time study

Apply via UCAS

Need some help?

For advice on completing your application please contact the Course Enquiry Team:

Email: courses@canterbury.ac.uk
Tel:+44 (0)1227 928000

 

Fact file

UCAS course code

  • N50F Marketing with Foundation Year

UCAS institution code

  • C10

Length

  • 4 years full-time

Starts

  • September 2019

Entry requirements

Location

School

Last edited 16/10/2018 11:18:00

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Last edited: 16/10/2018 11:18:00