Wherever I am on campus, I feel part of a warm and friendly community. My tutors have an open door policy that I really appreciate.
Wherever I am on campus, I feel part of a warm and friendly community. My tutors have an open door policy that I really appreciate.Callum
Learn how to identify a target audience, prepare effective messages and select the right media channels as you develop your talent for communications.
Explore the world of social media and learn how to use your creative and digital skills to influence audiences on behalf of your clients.
You’ll be taught by expert tutors, industry professionals and guest speakers as well as benefitting from our ‘learning-by-doing’ approach.
Our degree is fully accredited by the Chartered Institute of Public Relations and benefits from Partner University status with the Public Relations Consultants Association (PRCA).
If you are planning a professional career in the fields of public relations, media or marketing then look no further. On this professionally-accredited course you'll get to grips with all three areas, studying theories and practices that will develop your practical, creative and technical skills, so you become a work-ready graduate.
You'll have plenty of opportunities to develop your creative flair and showcase your communication talents through business simulation exercises and live briefs. This experience will help prepare you for a work placement where you'll spend at least 20 days within a related PR or media role. Previous students have worked for London Fashion Week, Marks and Spencer, Holiday Extras, as well as other specialist design and PR companies located in Kent and across the world.
A typical offer would be 88-112 UCAS Tariff points.
By studying a mix of core and optional modules, you'll gain a solid understanding and wide knowledge of PR and Media and all the related subjects.
Using case studies, academic research and hands-on learning, you'll develop your research skills and apply knowledge in different settings.
You'll learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management.
You'll also study print, broadcast and niche media, so that you can design effective PR campaigns that reach a range of audiences.
Throughout the course, you'll develop your oral and written communication and team building skills and will use a wide range of computer software packages to produce creative communications materials. You'll also develop an appreciation of the role that marketing plays within an organisation to help it grow and survive.
Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. Modules will vary when studied in combination with another subject.
Each module is worth 20 credits and you must study 120 credits each year. Modules combine 50 hours of contact time (lectures and seminars) plus 150 hours of self-directed study in addition to preparation and production of assessments.
Across your modules you will experience a range of approaches to learning, teaching and assessment to support diverse learning styles and develop a range of writing skills and personal skills such as analytical skills.
All courses are informed by the University’s Learning and Teaching Strategy 2015-2022.
Your teaching takes various forms including interactive lectures, seminars, practical workshops, tutorials or online learning via the virtual learning environment.
Seminars and workshops in smaller groups offer you the space to discuss and question your understanding and actively participate in practical, creative or problem solving tasks.
When not attending lectures, seminars, workshops or other timetabled sessions, you will continue learning through self-study. Typically, this involves reading journal articles and books, undertaking research in the library, working on projects, and preparing for assignments, workshops and seminars.
Your module tutor will direct you towards specific readings and/or activities to complete before class. They will have office hours so you can arrange tutorials to discuss any aspects of the module.
Public Relations is all about storytelling, to help make what companies do become clearer to the public. We’ll train you to honestly show an organisation in their best light. We won’t lie to you.Sarah O'HaraPublic Relations and Media Programme Director
You will be assessed through a number of methods including essays, reports, business simulations, presentations, reflective logs, and case studies, both individually and as a group. This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic business scenarios. The emphasis is on developing critical and creative thinkers who can demonstrate effective teamwork, decision-making and leadership skills.
Successful graduates are equipped to enter a range of roles across the creative industries sector.
There are a wide range of jobs in PR, social media, marketing, digital marketing, press and publicity, event management, corporate communication, research and customer insight, media planning and customer service in addition to wider graduate roles in retail, education, the civil service, public and voluntary sectors. Increasingly graduates opt to apply their entrepreneurial skills and develop their own businesses.
For those seeking a wider European experience, the Erasmus exchange programme provides opportunities for you to study in Europe for part of your degree, generally for a term in year two. This degree also prepares you for postgraduate study at all levels through to PhD.
The 2020/21 annual tuition fees for this course are:
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Tuition fees for all courses are payable on an annual basis, except where stated.
Please read the 2020/21 Tuition Fee Statement for further information regarding 2020/21 tuition fees and year on year fee increases.
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