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    3 years

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    Learn how to identify a target audience, prepare effective messages and select the right media channels as you develop your talent for communications.

    Explore the world of social media and learn how to use your creative and digital skills to influence audiences on behalf of your clients.

    You’ll be taught by expert tutors, industry professionals and guest speakers as well as benefitting from our ‘learning-by-doing’ approach.

    Our degree is fully accredited by the Chartered Institute of Public Relations and benefits from Partner University status with the Public Relations Consultants Association (PRCA).

    Why Study Public Relations and Media?

    If you are planning a professional career in the fields of public relations, media or marketing then look no further. On this professionally-accredited course you'll get to grips with all three areas, studying theories and practices that will develop your practical, creative and technical skills, so you become a work-ready graduate.

    You'll have plenty of opportunities to develop your creative flair and showcase your communication talents through business simulation exercises and live briefs. This experience will help prepare you for a work placement where you'll spend at least 20 days within a related PR or media role. Previous students have worked for London Fashion Week, Marks and Spencer, Holiday Extras, as well as other specialist design and PR companies located in Kent and across the world.

    The Guardian University League Tables 2022

    6th in the UK for student satisfaction for the quality of feedback and assessment in the subject area of Journalism, Publishing and Public Relations.

    This course has been designed with input from industry experts to ensure the content is relevant, up-to-date and that it equips you with a blend of professional communication and marketing skills that employers are looking for.

      All about the course

      By studying a mix of core and optional modules, you'll gain a solid understanding and wide knowledge of PR, media and all the related subjects.

      Using case studies, academic research and hands-on learning, you'll develop your research skills and apply knowledge in different settings.

      You'll learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management.

      You'll also study print, broadcast and niche media, so that you can design effective PR campaigns that reach a range of audiences.

      Throughout the course, you'll develop your oral and written communication and team building skills and will use a wide range of computer software packages to produce creative communications materials. You'll also develop an appreciation of the role that marketing plays within an organisation to help it grow and survive.

      Entry requirements

      Qualification type


      A Levels BCC
      BTEC DMM
      Access 6 Distinctions and 39 Merits
      International Baccalaureate 28 Points
      Combinations A combination of qualifications totalling 104 -112 UCAS points

      For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.

      More information about entry requirements.

      UCAS Points

      Module information

      Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. 

      In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.

      Core/optional modules

      How you’ll learn

      Each module is worth 20 credits and you must study 120 credits each year. Modules combine 50 hours of contact time (lectures and seminars) plus 150 hours of self-directed study in addition to preparation and production of assessments.

      Across your modules you will experience a range of approaches to learning, teaching and assessment to support diverse learning styles and develop a range of writing skills and personal skills such as analytical skills.


      Your teaching takes various forms including interactive lectures, seminars, practical workshops, tutorials or online learning via the virtual learning environment.

      Seminars and workshops in smaller groups offer you the space to discuss and question your understanding and actively participate in practical, creative or problem solving tasks.

      All courses are informed by the University’s Learning and Teaching Strategy 2015-2022.

      When not attending lectures, seminars, workshops or other timetabled sessions, you will continue learning through self-study. Typically, this involves reading journal articles and books, undertaking research in the library, working on projects, and preparing for assignments, workshops and seminars.

      Your module tutor will direct you towards specific readings and/or activities to complete before class. They will have office hours so you can arrange tutorials to discuss any aspects of the module.

      Public Relations is all about storytelling, to help make what companies do become clearer to the public. We’ll train you to honestly show an organisation in their best light. We won’t lie to you.

      Sarah O'HaraCourse Director

      How you’ll be assessed

      You will be assessed through a number of methods including essays, reports, business simulations, presentations, reflective logs, and case studies, both individually and as a group. This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic business scenarios. The emphasis is on developing critical and creative thinkers who can demonstrate effective teamwork, decision-making and leadership skills.

      Your future career

      Successful graduates are equipped to enter a range of roles across the creative industries sector.

      There are a wide range of jobs in PR, social media, marketing, digital marketing, press and publicity, event management, corporate communication, research and customer insight, media planning and customer service in addition to wider graduate roles in retail, education, the civil service, public and voluntary sectors. Increasingly graduates opt to apply their entrepreneurial skills and develop their own businesses.

      Graduate Outcomes Survey 2017/18

      of our Public Relations and Media students were in jobs or further study 15 months after finishing their course.

      Combined honours

      Combined UCAS Codes

      Course UCAS Code
      Marketing PR15
      Psychology PR10
      Religion, Philosophy and Ethics PR11
      Sociology PR12
      Theology PR14


      The 2022/23 annual tuition fees for this course are:

        UK** Overseas***
      Full-time £9,250 £14,500
      Part-time £4,625 £7,250

      Tuition fees for all courses are payable on an annual basis, except where stated.

      Please read the 2022/23 Tuition Fee Statement for further information regarding 2022/23 tuition fees and year on year fee increases.

      **Home (UK) Fees

      The fees above are for the 2022/23 academic year but may be subject to change following any announcements by the UK Government (approved by Parliament) regarding maximum Undergraduate tuition fee caps for 2022/23.

      In addition, the University reserves the right to increase all full-time and part-time Undergraduate tuition fees mid-course, in line with any further inflationary increase in the Government tuition fee cap which is approved by Parliament. The University will publish information about any changes to tuition fees on its website.

      ***Overseas Fees (including EU fees):

      Undergraduate Overseas tuition fees for International students are not subject to the Government’s regulations on maximum tuition fees.

      Students with an Overseas fee status will be eligible for an International student Scholarship fee discount of £1,500, which will be applied to all Full-time Undergraduate courses with a tuition fee of £14,500.

      Students with an EU fee status will be eligible for the EEA Transition Scholarship. Further details can be found here: https://www.canterbury.ac.uk/study-here/fees-and-funding/international-student-fees-and-funding

      Diamond Jubilee Scholarships and Bursaries

      To celebrate 60 years of transforming lives through education new cash bursary and scholarship opportunities are available for students starting a degree in September 2022. See full details.

      Regulated by the Office for Students

      The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.

      Apply now


      3 years

      UCAS code:



      Apply via UCAS

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