The role of Big Data in Marketing
Min 10 - Max 30
Key Stage 4, Key Stage 5, FE Level 2, FE Level 3
Monday, Tuesday, Wednesday, Thursday, Friday
Key Stage 4, Key Stage 5, FE Level 2, FE Level 3
Min 10 - Max 30
2 Hours
University Campus or In your School or College
Students will deepen their understanding of how a range of social media platforms are used by business and the differences between the platforms.
In this in-depth two-hour masterclass with an academic and/or ambassadors, students will deepen their understanding of how a range of social media platforms are used by business (and the differences between communication on the platforms). Students will examine influential case studies to apply their knowledge.
Curriculum Links:
- Marketing (Level 3) – Marketing principles
- Marketing (Level 3) – Customer Communications
- CIAG – Understanding the relevance of their qualifications at Level 2 and 3 to future career paths
- CIAG – encounters with higher education and development of their understanding of future study options
Gatsby Benchmarks:
Masterclass: 1, 3, 4, 7
Taster Day: 1, 2, 3, 4, 7
Make it a Taster Day: Includes a campus tour and HE information talk.
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SCE activitiesSchool and College Engagement
