In this fast-paced one-hour masterclass with an academic and/or ambassadors, students will deepen their understanding of how businesses use digital marketing. Through the exploration of practical examples they will consider how the range of interactions must combine to enable businesses to measure the impact of their activities.

Curriculum Links:

• Media Studies (A-Level/ Level 3) - Media industries.
• Marketing (Level 3) – consumer behaviour & psychology.
• CIAG – Understanding the relevance of their qualifications at Level 2 and 3 to future career paths
• CIAG – encounters with higher education and development of their understanding of future study options

Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk.