Branding – How Brands Evolve to Stay Relevant

An interactive branding workshop which introduces students to the concept of branding, assists in developing students’ understanding of the value of brand-building activities, the impact of effective branding on businesses, and how brands can differentiate themselves from competitors. The session incorporates learning from real-world examples of branding approaches and leads into a focus on how brands can maintain relevance in a saturated market through strategic decision-making. Students will be given the opportunity to put their knowledge into practice through activities focused on repositioning and developing brand identity through brand extensions.