In this interactive two-hour workshop with an academic and/or postgraduate ambassadors, students will work in small groups to deepen their knowledge of the branding process. Working in small groups students start by developing mood boards and progress to the development of an event brand incorporating logo and strapline development. During this workshop students will develop their understanding of foundational marketing principles and apply their knowledge to context and audience of their event.

Curriculum Links:

• Leisure, Travel and Tourism (Key Stage 4/ Level 2) – Promoting and Sustaining the Industry
• Marketing/ business and Marketing (Level 3) – branding products and services
• Art & Design (Key Stage 4/ Level 2) – Graphic Communication (advertising and branding)
• Art & Design (Key Stage 5 / Level 3) – Graphic Communication (awareness of audience and response to a working brief)

Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk. You can choose this when you complete the booking form.