In this fast-paced once hour masterclass with an academic and/or ambassadors, students will develop their understanding of how to respond appropriately to a brief. They will deepen their understanding of the basics of visual communication and research skills.

Student will apply their knowledge within a “professional” context considering marketing requirement and developing their skills and confidence in reading and responding to a creative brief.

Students get to experience our state-of-the-art Daphne Oram building for creative arts which includes industry-spec print studio and Mac rooms.

Curriculum Links:

• Art & Design: Graphic Communication (GCSE/ Level 2) –respond to a brief/ representation, brand identity, intended message, target audience
• Art & Design: Graphic Communication (A-Level/ Level 3) - awareness of intended audience or purpose
• Art & Design: Graphic Communication (A-Level/ Level 3) - Respond to an issue, concept or idea, working to a brief
• Creative Media Practice (Level 3) – responding to a brief

Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk.