Social Media and Community Volunteering

This study aims to explore to what extent the transformative potentials of digital technologies, in particular social media, are being realised in relation to community volunteering. The project is funded by the Communities and Culture Network+ and Canterbury and Herne Bay Volunteer Centre is a project partner.

The project explores how small non-profit organisations in the case study area of Canterbury district use social media for volunteering as well as how they have adopted the tools in general. The project also examines how audiences interpret social media content about community volunteering.

The research contributes to debates on the transformative potentials of social media especially in the context of community engagement and the non-profit sector. It also raises questions about how austerity measures and funding cuts in the third sector shape the adoption of social media in small NPOs.

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Last edited: 13/12/2018 17:35:00