Market Research Privacy Notice

The purpose of this document: This document sets out our privacy policy for the purposes of market research among Canterbury Christ Church students (past and present), staff and general public aged 16+ years old. This document does not include our corporate or business to business market research.

Who it covers: All market research participants and survey respondents, and individuals contacted to be invited to take part in market research irrespective of whether research was subsequently carried out. 

What information we are referring to: The collection of gender, ethnic and geodemographic information for the purpose of profiling. Information on studies and course participation.  Event attendance and opinions held by you. Collection of information on your behaviours and attitudes as requested within the questionnaire or supporting interview for the purposes of gathering insight and monitoring trends. All data we collect and hold that is personally identifiable to you. Your personal information includes, numerical, written, audio, audio visual, imagery and observation.  

Who will see or receive your personal data: All collected market research data is anonymised. This means it is analysed in a manner that you can not be personally identified.  Any sharing of market research data outside of the market research team and associated research suppliers, will have all personal identifiers removed. Typical recipients of this type of information will be university staff responsible for the delivery of university services.

Identification of you is not permitted without your prior written consent.  

Legitimate interest for collection and processing your information: Canterbury Christ Church University are collecting this information for the purposes of market research intelligence to enable us to deliver on our contractual obligations to students, staff and other contractual parties. For delivering the quality of services and facilities of the university.

Retention Period: All personally identifiable data collected for the purposes of Market Research is stored with Canterbury Christ Church University Market Research Department or with a third party data collection and/or processing for a period of 12 months, unless requested otherwise by participant. After that period any personal identifiers (such as email addresses, postal address) will be removed from data sets so all remaining information anonymised.

Our compliance commitment: Data we hold about you is compliant to the General Data Protection Regulation (GDPR) 2018 and Data protection act 2018 and Market Research Society (MRS) codes of practice.

Sharing your Personal Data: If another organisation will act as Joint Controller, they will hold their own Privacy Policies this will be supplementary to your rights outlined in this document and will not replace it.  We will provide you with the name of any third party organisations used in the processing of your data at your request.

In some circumstance we ask third party research and data organisation to administer market research on behalf of Canterbury Christ Church University and may pass on contact information to this company. In these cases, your data protection and privacy rights will fall under own policy documents. Canterbury Christ Church will ensure that all organisations are compliant. 


The Data Controller and Further Information

Canterbury Christ Church University is the Data Controller for this personal data.

Please click the link below to access further information regarding:

  • The Data Controller
  • The name and contact details of the University Data Protection Officer
  • Where to make a complaint
  • Your rights as a Data Subject
  • How to contact the Regulator

Version Control

Title: Privacy Notice - Market Research
Applicable to: Applicants, Students, Employees, General Public
Process Owner: Marketing
Date approved: 25 May 2018
Date of review: 25 May 2020
Date last amended: 01 June 2020



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Last edited: 01/06/2020 17:15:00