Introduction to Tourism
The module aims to provide you with a broadbased interdisciplinary understanding of the rapidly expanding area of tourism focusing primarily on the principal patterns of participation and the factors which influence them. Topics will typically include socio/cultural, environmental and economic impacts of tourism. The module will also introduce you to the motivational theories of tourism.
Current Trends in Issues in Tourism, Events and Hospitality
The module aims to identify key internal and external factors shaping the contemporary tourism, events and hospitality industries. Topics typically covered in this module are, crisis management, adventure tourism, religious events and tourism, dark tourism, film and television events and tourism. These will provide the framework from which to identify contemporary issues emerging within the tourism events and hospitality industries. This module is designed to respond flexibly to current affairs and events throughout the world.
Residential Fieldtrip 1
This module offers you a chance to study tourism in practice during your first free residential field trip. You will typically stay in a major/mainstream tourist destination and carry our fieldwork in the daytime and present your findings to tutors in the evenings. You will complete all the assessed coursework while you are on the trip so when you return to the UK, this module is finished.
Developing Personal and Academic Skills (DAPS)
The aim of the module is to enable you to become more independent, reflective and selfmanaged in your approach to study, learning and time management. Additionally, the orientation module aims to build on pre existing skills and experience to make for a smooth transition to Higher Education and the challenges it presents. Furthermore, the aim is to introduce you to the meaning and purpose of research, and to introduce a range of ideas and techniques enabling you to conduct and present basic research themselves within the context of tourism.
Research Methods in Action
The aim of this module is to build on Discovering Research from the first year, and to provide you with an understanding of the research process as well as the various methods that can be employed to collect and analyse data within the context of tourism, events, sport and/or hospitality. To achieve this, the module strives to encourages you to understand the theoretical underpinnings of research methodologies, and also to apply it to address a range of research scenarios; thus, providing a sound basis for the preparation of a Research Project or an Individual Study in your third year.
Tourism and Events Policy and Development
This module aims to provide you with an understanding of the nature and basis of tourism and events policies as well as examining the policy making process and the factors which influence this at a variety of geographical scales. Through providing an understanding of the role of tourism and events as a means of development and sustainability.
Likely optional modules
Residential Field Trip
This module offers you a chance to research and gain a managerial perspective during a free residential field trip. You will typically stay in a major tourist destination. Due to our well established links with Malta and the University of Malta, the international field trip currently takes place there.
The main aim of this module is to provide you with a grounding of knowledge of staging an event. Many parts of the tourism industry use events in their policies to encourage and boost tourism numbers. Having a basic knowledge of event management usually benefits tourism students. A range of different operational examples and impacts of events are studied. As well as learning how to theme and successfully pitch for an event. Projects and the detailed tasks involved in implementing the event lifecycle will also be considered.
Creative Places for Events and Tourism
The aim of the module is to provide you with an understanding of the natural and built environments in which tourism, leisure and event activities take place. It seeks to examine the nature of land and water resources, the social, cultural, economic, political and environmental processes that shape these places and the impacts that tourist and event activities produce. Finally, the module aims to examine the ways in which people perceive and value these different places and resources. If you like the idea of culture and heritage you will find this module interesting.
Managing Business Performance
The aim of the module is to introduce and develop an understanding of the fundamental concepts and techniques of management accounting and apply these techniques to tourism, leisure and events in an appropriate way whilst, appreciating their strengths and limitations. It also aims to help you to understand how management accounting information may be used for purposes of planning, decision making, performance measurement and control within organisations, in order to further the organisation’s strategic objectives.
Sport and Leisure: Policies and Practice
The aim of the module is to help students further their understanding of the contemporary sport and leisure policy environment. The module will particularly focus on the involvement of power and politics in shaping sport and leisure policies and practices.
No core modules
Likely optional modules
Services Marketing Management for Tourism, Events, Sport and Hospitality
The module aims to develop your understanding of the nature and complexity of Service Marketing Management in the tourism, events, sport and hospitality industries in the 21st century. The intangible nature of tourism, events, sport and hospitality means that managers have to have unique thinking and strategies in place in order to compete in these global, fast markets. This module typically analyses service management concepts such as technology, capacity management and complaint management. In addition it aims to provide you with a thorough grounding in marketing theories placing them in the context of the increasingly competitive and dynamic tourism, event, sport and hospitality environments. Typically a wide range of public and private sector providers, such as visitor attractions, destination marketing organisations, event organisations, accommodation providers and local authorities will be studied during this module.
Visitor Attraction and Venue Management
The module aims to offer students a wide and comprehensive understanding of how visitor attraction management is concerned with minimizing the pressure and negative impact of visitor concentration within a destination attraction and/or event. The emphasis will be on the main techniques of how visitor management ensures that the sheer number of visitors does not detract from the general enjoyment of the attraction and/or event, prevent a proper appreciation of it or cause physical harm to historic resources.
Individual Study (40 credits) or Research Project ( 20 Credit)
The module aims to provide you with the opportunity to undertake a research project in the tourism, events, sport and hospitality environment which develops your analysis, problemsolving, research and synthesis skills. Using research skills developed in the first and second years of study, you will design and execute your own piece of original research.
Tourism, Conservation and Development
This module examines and evaluates debates concerning the development and conservation claims made for ecotourism, and the development of large resorts. Concepts explored typically include community participation and the multiplier process.
Heritage and the Creative Industries
This module aims to provide you with specialist knowledge of the role of heritage and creative industries within the wider events, leisure and tourism context. The module will include an assessment of providers and users. It will also analyse policies and strategies designed to meet challenges faced by managers and planners in the heritage and creative industries. This module benefits from our location in Canterbury which is part of a World Heritage Site.
Business Professional Ethics and Law for Tourism, Events, Sport and Hospitality
The aim of this module is to help you develop an understanding of ethical theory, the ability to evaluate the relationship between business and society, and to encourage students to develop their own individual perspective as ethical decisionmakers. You are encouraged to critically evaluate business ethics and lawmaking polices within the context of the tourism industry.