People Management in the 21st Century (20 credits)
This module focuses on the behavioural aspects of people management in organisations. This is a vital area of study because the ability to understand behaviour in the workplace is a necessary prerequisite for making informed choices and for influencing organisational action such as decision making regarding organisational objectives, and leading and influencing the behaviour of others in order to see that the decisions are implemented. It is anticipated that by the end of the module students will be able to evaluate objectively and understand organisational behavioural situations and determine the best course of action from a range of perspectives.
Contemporary Business Issues (20 credits)
This module prepares students for the academic study of business by developing a knowledge of contemporary and emerging business issues to support students’ personal, academic and professional development to prepare for work in the modern business environment.
Accounting and Finance for Business (20 credits)
Accounting and Finance for Business introduces students to key accounting and finance topics. They are introduced to financial statements, and use a number of case studies to understand the role of finance in the business environment.
Marketing Principles and Practice (20 credits)
The aim of the module is to provide students with an introduction to marketing, its fundamental concepts and an overview of marketing practice. Students will cover the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business. This will develop into a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus.
Economics (20 credits)
The aim of the module is to introduce students to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macroeconomic models to equip students with an understanding of decisionmaking at the levels of the market, the firm and the nation.
Business Analysis (20 credits)
This module is designed to help students to develop a range of statistical and computing skills that will be valuable to them during the course of their academic programmes and in their future careers in business. Although there are not prerequisites for this module it is assumed that students have basic mathematical skills.
Management and Leadership (20 credits)
The module explores the context within which management and leadership takes place; the historical context within which the fundamental principles of management arise; the context of the external environment which impacts on organisational strategy and may cause ambiguity in relation to organisational objectives, policies, working practices, ethical considerations and management approaches. It explores a range of different perspectives on management and leadership and focuses in on particular managerial/leadership issues that lead to ambiguities and problems.
Project Management (20 credits)
This module aims to examine critically the role of project management within a contemporary business context. It also explains how specific project management applications play an important role in producing successful business outcomes and examines the philosophies, principles, structures and methodologies of project management.
Developing Sustainable Enterprise (20 credits)
The aims of the module are to introduce students to the relationship between business and the challenges and opportunities of business sustainability, and to encourage the development of enterprising skills to meet these challenges.
Work Based Learning (20 credits)
The aim of the module is develop students’ skills in seeking and obtaining a work placement or internship of a minimum of three weeks’ duration. It will also develop in students their skills in learning from work experience and applying academic learning to the work place.
Research Methods (20 credits)
The module is designed to introduce students, in year 2 to the fundamentals of academic research study, and the subject-specific background and research requirements appropriate for Management (Sustainable and Ethical Business). To do this, the programme balances foundational multi-disciplinary aspects that cover the theoretical, conceptual, analytical and comparative pursuits of management pedagogy. Students will gain a clear understanding of qualitative and quantitative research techniques, analytical and writing skills, alongside high quality learning outcomes construction and completion appropriate to a Management degree.
Business Ethics (20 credits)
The module will consist of a broad syllabus addressing practical considerations of the nature of ethics, progressing through learning of a range of traditional and postmodern ethical theories, and the appreciation of these theories in the practical setting of modern business processes. Students will study topics such as corporate social responsibility, sustainability and the environment, professionalism & integrity, ethics & technology, financial scandals, whistle blowing and other emerging issues, by reference to case studies.
Sustainability and Business (20 credits)
The aim of the module is to develop understanding of Corporate Sustainability by exploring changing relationships between businesses, communities and the environment around the world. The module aims to investigate the impact of sustainability concerns on management practice through critical evaluation of corporate activity, drawing on a range of case study examples. It aims to encourage sustainability thinking, challenging students to articulate creative ideas for how companies might align resource allocation with environmental and social responsibilities, building a positive climate for engaging people in organisations with sustainability issues.
Dissertation (40 credits)
The aim of the module is to provide students with the opportunity for the practical application of theory to a business oriented problem and to develop research skills. By the end of the project studying a sustainable and/or ethical management issue you will be able to evaluate critically a business oriented problem, collect a range of relevant data, analyse and interpret the data drawing on academic theory as appropriate and make recommendations for actions that are practicable in the given context.
Likely optional modules
Human Resource Management (20 credits)
This module aims to equip students with the ability to understand and analyse core HRM concepts, operational human resource activities and responsibilities and relate these to a range of organisational contexts.
Retail Marketing (20 credits)
The module introduces students to the background and context of the modern retail business. A history of retail development will be reviewed and an analysis of its impact on current activity will be undertaken, including an exploration of prevailing trends in consumer retail marketing environments.
The module will examine the practical applications of the elements of the retail marketing mix. Decisionmaking processes and strategic choices will be evaluated in respect of a number of areas, such as retailer organisation, structure and size, location, logistics, store design and layout, instore communication and merchandising.
Innovation and Enterprise Management (20 credits)
The aim of the module is to provide an understanding of creativity, innovation and problem-solving processes in organisations and how these contribute to business sustainability and competitiveness. It aims to develop students’ awareness of how entrepreneurial skills and capabilities impact on and relate to business start-up, development and competitiveness.
Business in society (20 credits)
The module aims to provide students with an introduction to issues pertaining to the changing role of businesses in society. It aims to encourage students to consider how companies can manage their business processes to produce an overall positive impact on society at the local, national and global level while at the same time achieving their organisational goals.
New Venture Creation (20 credits)
The aim of the module is to provide a practical perspective on the development and planning processes involved in the creation of a new venture, either as a new business start-up or as a new product or service development within a public or private organisation setting. It aims to develop an understanding and awareness of business models underlying successful new business ventures, and the potential of business model innovation. It will support the development of the necessary knowledge and skills to carry out a detailed feasibility study for the creation of the new business venture and to test the business model in the market place.
Public Relations (20 credits)
To develop in students a theoretical and practical understanding of the role of PR in building relationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.
Marketing: Culture and Communication (20 credits)
This module develops student understanding in relation to the importance of an appreciation of how the cultural context(s) for global marketing activities can be regarded as similar, or dissimilar to their homecountry situation. Emphasis is given to language (spoken and ‘silent’) as a barrier to effective communication across the full range of marketing activities, but with particular emphasis on its value in relation to both personal and nonpersonal marketing communications activities such as facetoface personal selling, and advertising and packaging, respectively.
The aim of the module is to provide students with an understanding of the impact of the business environment and the resources of the organisation, both human and material, on strategic planning and choice. This will enable students to consider strategic alternatives, evaluate their suitability and make them aware of the complex issues involved in implementing strategy and managing strategic change.
Retail Strategy (20 credits)
This module aims to develop a critical awareness of the strategic factors and operational implications a retailer needs to achieve in order to establish a clear market position in a competitive market.