Accounting and Finance for Business (20 credits)
The aim of this module is to provide an introduction to accounting and finance for students who are NOT majoring in accounting or finance. It examines the basic principles and underlying concepts of accounting and the ways in which accounting statements and financial information can be used to improve the quality of decision making.
Contemporary Business Issues (20 credits)
To prepare students for the academic study of business by developing a knowledge of contemporary and emerging business issues to support students’ personal, academic and professional development to prepare for work in the modern business environment.
Marketing Principals and Practice (20 credits)
To provide students with an introduction to marketing, its fundamental concepts and an overview of marketing practice.
People Management (20 credits)
This module focuses on the behavioural aspects of people management in organisations. This is a vital area of study because the ability to understand behaviour in the workplace is a necessary prerequisite for making informed choices and for influencing organisational action such as decision making regarding organisational objectives, and leading and influencing the behaviour of others in order to see that the decisions are implemented. It is anticipated that by the end of the module students will be able to evaluate objectively and understand organisational behavioural situations and determine the best course of action from a range of perspectives.
Economics (20 credits)
The aim of the module is to introduce students to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macro-economic models to equip students with an understanding of decision-making at the levels of the market, the firm and the nation.
Business Analysis (20 credits)
The module is designed to help students develop a range of statistical and computing skills that will be valuable to them during the course of their academic programs and in their future careers in business. Although there are no pre-requisites for this module it is assumed that students have basic mathematical skills. There will be a quick refresher lecture during the induction period.
Management and Leadership (20 credits)
The module explores the context within which management and leadership takes place; the historical context within which the fundamental principles of management arise; the context of the external environment which impacts on organisational strategy and may cause ambiguity in relation to organisational objectives, policies, working practices, ethical considerations and management approaches. It explores a range of different perspectives on management and leadership and focuses in on particular managerial/leadership issues that lead to ambiguities and problems.
Project Management (20 credits)
This module aims to examine critically the role of project management within a contemporary business context. It also explains how specific project management applications play an important role in producing successful business outcomes and examines the philosophies, principles, structures and methodologies of project management.
Work Based Learning (20 credits)
The aim of the module is develop students’ skills in seeking and obtaining a work placement or internship of a minimum of three weeks’ duration. It will also develop in students their skills in learning from work experience and applying academic learning to the work place.
Management of Operations (20 credits)
The aims of this module are firstly to critically evaluate the role of Operations Management within a business context. This will be developed into an understanding of the role and function of the operations management in contributing to an organisation’s competitiveness. This will include analysing the design and delivery of products and services, the management of quality and the management, control and improvement of the operation.
Strategic Management (20 credits)
The aim of the module is to provide students with an understanding of the impact of the business environment and the resources of the organisation, both human and material, on strategic planning and choice. This will enable students to consider strategic alternatives, evaluate their suitability and make them aware of the complex issues involved in implementing strategy and managing strategic change.
Financial Management (20 credits)
The aim of this module is to develop an understanding of corporate financial issues and an understanding of the treasury function and corporate financial strategy.
Business Ethics (20 credits)
To help students develop an understanding of ethical theory, the ability to apply relevant theory to business situations, and to encourage students to develop their own individual perspective as ethical decision makers.
Service Management (20 credits)
To provide students with an appreciation of the significant issues relating to management in the service sector and the management of the service provision in all sectors.
Likely optional modules
Accounting for Business (20 credits)
Accounting for Business (AB) extends the scope of Financial Accounting for Professionals to more advanced topics in Financial Accounting. It aims to develop knowledge and skills in understanding and applying accounting standards particularly in the preparation of financial statements of entities, including groups. Understanding the theoretical framework and how to analyse and interpret financial statements are essential.
Human Resource Management (20 credits)
To equip students with the ability to understand and analyse core HRM concepts, operational Human Resource activities and responsibilities and relate these to a range of organisational contexts.
Innovation and Enterprise Management (20 credits)
The aim of the module is to provide an understanding of creativity, innovation and problem-solving processes in organisations and how these contribute to business sustainability and competitiveness. It aims to develop students’ awareness of how entrepreneurial skills and capabilities impact on and relate to business start-up, development and competitiveness.
Research Methods (20 credits)
This module is designed to enable students to develop their skills and expertise in quantitative and qualitative data analysis, and to independently design and conduct an effective piece of research.
Retail Marketing (20 credits)
To develop in students a critical awareness and understanding of key marketing and management concepts involved in the retail industry.
Marketing: Culture and Communication (20 credits)
The aim of the module is to gain a critical understanding of the importance of cultural context(s) in influencing worldwide customer and consumer behaviour and in particular, the impact on marketing communication.
New Venture Creation (20 credits)
The aim of the module is to provide a practical perspective on the development and planning processes involved in the creation of a new venture, either as a new business start-up or as a new product or service development within a public or private organisation setting. It aims to develop an understanding and awareness of business models underlying successful new business ventures, and the potential of business model innovation. It will support the development of the necessary knowledge and skills to carry out a detailed feasibility study for the creation of the new business venture and to test the business model in the market place.
Retail Strategy (20 credits)
To develop a critical awareness of the strategic factors and operational implications a retailer needs to achieve in order to establish a clear market position in a competitive market.
Public Relations (20 credits)
To develop in students a theoretical and practical understanding of the role of PR in building relationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.
Individual Study (20 credits)
The aim of the module is to provide students with the opportunity to undertake an in-depth study of a particular line of enquiry selected by the student and related to entrepreneurship and innovation within, and for business.