Contemporary Business Issues (Semester 1)
This module prepares you for the academic study of business by developing a knowledge of contemporary and emerging business issues to support students’ personal, academic and professional development to prepare for work in the modern business environment.
People Management in the 21st Century (Semester 2)
This module focuses on the behavioural aspects of people management in organisations. This is a vital area of study because the ability to understand behaviour in the workplace is a necessary prerequisite for making informed choices and for influencing organisational action such as decision making regarding organisational objectives, and leading and influencing the behaviour of others in order to see that the decisions are implemented. It is anticipated that by the end of the module you will be able to evaluate objectively and understand organisational behavioural situations and determine the best course of action from a range of perspectives.
Accounting and Finance for Business (Semester 1)
Accounting and Finance for Business introduces you to key accounting and finance topics. They are introduced to financial statements, and use a number of case studies to understand the role of finance in the business environment.
Business Analysis (Semester 2)
This module is designed to help you to develop a range of statistical and computing skills that will be valuable during the course of your academic programmes and in your future careers in business. Although there are not pre-requisites for this module it is assumed that you have basic mathematical skills.
Economics (Semester 2)
The aim of the module is to introduce you to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macro-economic models to equip you with an understanding of decision-making at the levels of the market, the firm and the nation.
Marketing Principles and Practice (Semester 1)
The aim of the module is to provide you with an introduction to marketing, its fundamental concepts and an overview of marketing practice. You will cover the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business. This will develop into a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus.
Employee Development and Employee Relations (Semester 1)
This module will examine the development of Learning and Development practice, government policy interventions in Learning and Development for competitiveness; coaching and mentoring, L&D tools, techniques and delivery mechanisms available to the practitioner. The module also focuses on the nature of the employment relationship and employee relations in the UK, concepts of employee voice and engagement and power in organisations, trade unionism in the UK; collective bargaining and organisational downsizing and redundancy.
Human Resource Management (CMI) (Semester 2)
This module aims to equip you with the ability to understand and analyse core HRM concepts, operational Human Resource activities and responsibilities and relate these to a range of organisational contexts.
Accounting for Business (CMI) (Semester 1)
Accounting for Business extends the scope of financial accounting for professionals to more advanced topics in financial accounting. It aims to develop knowledge and skills in understanding and applying accounting standards particularly in the preparation of financial statements of entities, including groups. Understanding the theoretical framework and how to analyse and interpret financial statements are essential.
Consumer Behaviour (Semester 2)
The aim of the module is to develop in you a critical awareness and understanding of consumer and organisational buyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects of consumer behaviour. First, it will cover the psychology of the individual consumer and the roles that memory, learning, motivation and perception play in consumer decision making. Second, the module will examine the social, cultural and environmental influences on the consumer. Third, it will cover the main characteristics of organisational buyer behaviour and how they differ from household buyer behaviour.
Corporate and Business Law (ACCA, ICAEW, CIPFA) (Semester 2)
Corporate and Business Law develops knowledge and skills in the understanding of the general legal framework, and of specific legal areas relating to business, recognising the need to seek further specialist legal advice where necessary; and of compliance with the codes of ethics for professional accountants. This module develops knowledge and skills in the understanding of the general legal framework. It examines specific legal areas relating to business, and develops an appreciation of the legal environment, particularly promoting the ability to recognise the need for further specialist legal advice where necessary.
Developing Sustainable Enterprises (Semester 1)
The aims of the module are to introduce students to the relationship between business and the challenges and opportunities of business sustainability, and to encourage the development of enterprising skills to meet these challenges.
Digital Marketing (Semester 2)
The aim of the module is to develop your practice, knowledge and professional skills across a range of digital marketing tools and appreciate the implications of digital marketing planning in both business to consumer and business to business markets.
This will help you understand the nature and role of digital marketing on the whole marketing function and explore the implications and effects of digital marketing for the design and development of the modern marketing. As part of this you will also need to appreciate the ways in which digital media and marketing activity can be monitored and evaluated to improve future performance.
e-Business (Semester 1)
The aim of this module is to explore the business paradigm shift that arises from application of emerging information and communication technologies. The module is aimed at anyone wishing to gain an understanding of business activities and interaction between business and the business environment (customers, suppliers…) and how technologies can be deployed to enhance these activities.
Employment Law (Semester 1)
This module provides you with a platform for understanding the legal frameworks which underpin people practices and policies in organisations and to appreciate the context within which these frameworks operate.
Innovation and Enterprise Management (Semester 2)
The module will consider the role and definition of innovation in organisations of all types and sizes, including the concept of Intellectual Property and its contribution to competitiveness. It will explore the concepts and theories of innovation, the tools and techniques for innovation management and review how these are used in practice.
Integrated Marketing Communications (Semester 1)
The module explores integrated marketing communications as a tool for building and maintaining brands. It will give good insight into the practical processes and the strategies involved in creating such campaigns, and explores in particular the characteristics of the different communications tools available to marketing communications executive.
Management Accounting (ACCA, ICAEW, CMI, CIPFA) (Semester 1)
Management Accounting introduces and develops an understanding of the fundamental concepts and techniques of management accounting and applies these techniques in an appropriate way. It also develops students’ ability to critically evaluate the strengths and limitations of these techniques. The module demonstrates how management accounting information may be used for the purposes of planning, decision making, performance measurement and control within organisations, in order to further the organisation's strategic objectives.
Management and Leadership (CMI) (Semester 2)
The module explores the context within which management and leadership takes place; the historical context within which the fundamental principles of management arise; the context of the external environment which impacts on organisational strategy and may cause ambiguity in relation to organisational objectives, policies, working practices, ethical considerations and management approaches. It also explores a range of different perspectives on management and leadership and focuses in on particular managerial/leadership issues that lead to ambiguities and problems.
Market Research (Semester 1)
The module explores the context within which management and leadership takes place; the historical context within which the fundamental principles of management arise; the context of the external environment which impacts on organisational strategy and may cause ambiguity in relation to organisational objectives, policies, working practices, ethical considerations and management approaches. It explores a range of different perspectives on management and leadership and focuses in on particular managerial/leadership issues that lead to ambiguities and problems.
Project Management (apm, CMI) (Semester 1)
This module aims to examine critically the role of project management within a contemporary business context. It also explains how specific project management applications play an important role in producing successful business outcomes and examines the philosophies, principles, structures and methodologies of project management.
Retail Marketing (Semester 1)
The module introduces students to the background and context of the modern retail business. A history of retail development will be reviewed and an analysis of its impact on current activity will be undertaken, including an exploration of prevailing trends in consumer retail marketing environments.
Work Based Learning (Semester 2)
The aim of the module is develop your skills in seeking and obtaining a paid work placement of a minimum of three weeks’ duration. It will also develop your skills in learning from work experience and apply your HRM academic learning to the work place.
Employee Reward and Resourcing (Semester 2)
To provide a critical understanding of the core human resources’ principles, theories and concepts supporting the effective acquisition and reward of employees in the modern organisation.
Strategic Management (Semester 1)
The aim of the module is to provide you with an understanding of the impact of the business environment and the resources of the organisation, both human and material, on strategic planning and choice. This will enable you to consider strategic alternatives, evaluate their suitability and make you aware of the complex issues involved in implementing strategy and managing strategic change.
Business Ethics (Semester 2)
The module will consist of a broad syllabus addressing practical considerations of the nature of ethics, progressing through learning of a range of traditional and post-modern ethical theories, and the appreciation of these theories in the practical setting of modern business processes. You will study topics such as corporate social responsibility, sustainability and the environment, professionalism and integrity, ethics and technology, financial scandals, whistle-blowing and other emerging issues, by reference to case studies.
Individual Study (Semester 2)
The aim of the module is to provide you with the opportunity to undertake an in-depth study of a particular line of enquiry related to a business issue selected by the student.
New Venture Creation (Semester 1)
The module aims to provide a practical perspective on the development and planning processes involved in the creation of a new venture, either as a new business start-up or as a new product or service development within a public or private organisation setting. It aims to develop an understanding and awareness of business models underlying successful new business ventures, and the potential of business model innovation. It will explore the fundamental building blocks of a business model, the interrelationships between the building blocks and the links to the external business environment, and aims to arrive at a detailed operational and financial feasibility study that assesses the real potential of the new venture creation project.
Public Relations (Semester 1)
This module aims to develop a theoretical and practical understanding of the role of PR in building relationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.
Social Media Marketing (PR) (Semester 1)
The module will develop your critical understanding of the main activities involved in designing and implementing marketing communications using social media and online marketing. It will explore the activities and implementation of the social media and online marketing for companies. You will create the basic elements of an effective website and explore online communication using digital media channels such as search engine marketing, online public relations, affiliate marketing, display advertising, e-mail, social media and viral marketing. Finally, the module will examine the procedures used for monitoring and measuring the effectiveness of digital campaigns with a focus on Google Analytics.
Strategic Marketing Planning (Semester 1)
The aim of the module is to develop in you an understanding of the major aspects of strategic marketing and their role in the development of sustainable competitive advantage in an organisation.