Events Management

BSc single honours as Events Management or in combination with another subject as Events Planning Events Management 2019/20

Year of entry

Clearing places available

100% of our Events Management students were satisfied with the quality of the course.

National Student Survey, 2019

The UK’s creative, heritage and service industries attract many visitors, and events are at the heart of this business. A growing number of events, including festivals, conferences and sporting events, have created a demand for qualified events professionals.

As well as developing your analytical and critical reasoning skills you will gain practical experience of pitching and delivering events. The programme is delivered alongside tourism and sports management related courses to enable students to capitalise on a wide range of expertise and research.

Whatever degree you choose to study within Tourism, Events and Hospitality, you will enjoy a fun and stimulating field trip abroad in year one, already included in your fees.

You will explore areas including:

  • introduction to the events industry
  • contemporary issues in events and tourism
  • marketing principles and practice for tourism, leisure and events.

Hospitality, Event Management & Tourism

Top 10 in the UK for graduates who were in jobs or further study 6 months after finishing their course.

The Guardian University League Tables 2019

The UK specialises in attracting visitors through its contemporary creative, heritage and service industries and events are at the heart of this business. A growing number of events globally, including festivals, conferences, sporting events and the 2012 Olympics, have created a demand for qualified events professionals. This programme equips you for employment in this ever-expanding sector and the Canterbury campus, which is situated at the centre of a historic and exciting destination, is located in a great place to capitalise on the opportunities available.

Studying Events at Christ Church guarantees that you will be taught by a qualified and dynamic team of research active staff who are even more excited about the possibilities in the events industry than you are! They are dedicated to ensuring that your course is stimulating and fun. Most importantly our events teaching team work hard to ensure that you, the student, is at the heart of our ethos and that your studies are our top priority.

“The course gives you a variety of opportunities to gain experience in the events world. Another positive is the relatively small course size which allows the lecturers to know you and you to know them.”

Josh Parsons, current student

Top reason to choose this course

You will take part in a residential fieldtrip in year one which is included in your fees. Our events teaching team work hard to ensure that you, the student is at the heart of our ethos and that your studies and events programme is our top priority.


Many members of the teaching team are nominated for a Golden Apple Teaching Award each year. Students nominate members of staff who over the course of their programme have made a positive impact on them and/or their studies. Some members of staff have been nominated several times.

Current annual sponsored student awards:
  • Best Events Management Student – Canterbury Festival
  • Best Student Research Project – Canterbury City Tour Guides
  • Best Tourist Student – Association for Tourism in Higher Education (ATHE)
  • Best Tourism or Event Marketing Report – Shepherd Neame
  • Best Student – Section of Geography, Event Leisure and Tourism

Who is this course for? 

Our BSc in Event Management has been designed to respond to the growing demand in this area and reflects the need to provide well qualified graduates to meet the challenges of the growing events industry. If you are looking for an event related or management role, or would like to further your interest in the world of events, this course could be the one for you. The programme includes both theoretical and vocational perspectives, combining courses on the planning and management of events with those providing the necessary skills of business and management.

You can study French, German, Italian, Mandarin Chinese and Spanish as part of, or alongside, your course.

more info

In the first year, the emphasis is placed on introducing you to the range of areas integral to managing events and understanding the environments that form the backdrop of event delivery. This includes core business areas like finance and marketing, event experience design and the study of event impacts. In the second and third years this foundational knowledge is developed with a greater emphasis on analytical and critical reasoning skills alongside practical experience of pitching and delivering events.

To help smooth the transition to study at university, you will take a module called ‘Developing Academic and Personal Skills (DAPS). This module will guide you in small workshop groups through essay writing, academic referencing, access to journals and generally help you settle in.

92% of our Events Management students were satisfied with the teaching quality of their course.

National Student Survey, 2019

Work experience

During your events course, you may be offered a variety of internships and work experiences. This is an evolving and changing programme to ensure you get the best opportunities. We currently have students doing internships at Visit Kent, Shepherd Neame Visitor Centre and Buzzlines Travel to name just a few. Our very active and successful Tourism and Event Research Hub also works hard to establish industry links. In year 2 you will be able to take a work place/work based learning module which will enable you to complete a ’live’ task and finish project with employer support. A recent internship with the Hub was entitled ‘Supporting young people accessing meaningful work placements in the Kent visitor economy: a business stakeholders’ perspective’. This 10 week project was a collaboration between the Tourism and Events Research Hub, and Destination Management Organisation, Visit Kent. The project was designed to support an exciting initiative focusing on skills and career progression for young people in the sector: the ‘Kent Hospitality, Tourism and Transport Guild’. The intern worked on a project ‘to explore the perceptions of business stakeholders about the opportunities and barriers related to the provision of work placements for young people in the visitor economy', supported throughout by the project lead at Christ Church and Visit Kent.

Our very active and successful Tourism and Event Research Hub also works hard to establish industry links. A recent internship with the Hub focused on supporting young people to access meaningful work placements in the Kent Visitor Economy. The intern’s project was an exciting collaboration between the Tourism and Events Research Hub and the destination management organisation ‘Visit Kent’ to support skills and career progression for young people by exploring the perceptions of business stakeholders about the opportunities and barriers related to the provision of work placements for young people in the visitor economy.

Events student are also supported to take part in as much volunteer work as possible during their studies. Three 3rd year Tourism and Events students, studying a module in Tourism, Leisure and Events Marketing, have gained excellent volunteering experience with Canterbury Festival. Helping with the implementation of Audience Finder surveys, at key events during the Festival, they have gained an insight into this area of work and it has shown them how the industry tools used in their marketing module are applied within the sector. Rachel Pilard, Marketing Manager describes working with the students as “a fantastic experience, the students were incredibly professional and their work has helped the implementation of this year’s research immensely.”                       

Other information

Our industry guest speaker programme provides valuable insights into event law, the delivery of outdoor events and the event project lifecycle from planning to delivery. Previous guests include the London Marathon Events Company which is responsible for the London Marathon and RideLondon and who offer valuable volunteer opportunities to our students. Additionally we hold an annual student conference at which the region’s employers come to talk to our students about the key challenges they face in the workplace and the best graduate routes into working in the tourism industry.

“I like how friendly the tutors on my course are, always willing to help, whether it is someone to talk to when you are stressed or to give guidance though planning essays. There is never a day where they don’t have time to fit you in and never turn you away no matter how many times you go to them.”

Steph Cox, student

Core modules

Year 1

Developing Academic and Professional Skills (DAPS) (20 credits)

 The aim of the module is to enable you to become more independent, reflective and self-managed in your approach to study, learning and time management. Additionally, the orientation module aims to build on pre-existing skills and experience to make for a smooth transition to Higher Education and the challenges it presents. Furthermore, the aim is to introduce you to the meaning and purpose of research, and to introduce a range of ideas and techniques enabling you to conduct and present basic research themselves within the context of tourism.

Introduction to Events (20 credits)

This module provides you with a broad understanding of the eventsindustry from mega to local events, including the event lifecycle, theevent experience and audience development. The features andtheories of events management will be introduced from both anacademic and vocational perspective and the impacts of eventsexplored.

Current Trends in Issues in Tourism, Events and Hospitality (20 credits)

The module aims to identify key internal and external factors shaping the contemporary tourism, events and hospitality industries. Topics typically covered in this module are, festivals, conferences, crisis management, adventure tourism, religious events and tourism, dark tourism, film and television events and tourism. These will provide the framework from which to identify contemporary issues emerging within the tourism events and hospitality industries. This module is designed to respond flexibly to current affairs and events throughout the world.

Marketing Principles and Practice for Tourism, Events, Sport and Hospitality (20 credits)

 The aim of this module is to provide you with an introduction to marketing, its basic concepts and an overview of marketing theories within the context of the tourism, leisure and events industries. You will explore the development of the marketing concept and examine the ways in which it differs from the production, product, and sales approaches to business. This will develop into a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus.

Introduction to Accounting for Tourism, Events, Sport and Hospitality (20 credits)

The module will introduce you to the basic forms of financial recording, double entry bookkeeping, and how figures need to be adjusted to produce a trial balance at the end of an accounting period. The trial balance will lead to the production of the two main financial statements, the balance sheet and profit and loss account for a sole trader. You will also be able to develop an understanding of accounting concepts and regulations within the context of tourism.

Contemporary Language (20 credits)

You will have the opportunity to study a contemporary language. You may be able to either continue a language which you have previously studied or start a new language.

Residential Fieldtrip 1 (20 credits)

This module offers you a chance to study events in practice during your free residential field trip. You will typically stay in a major/mainstream tourist destination and carry our fieldwork in the daytime and present your findings to tutors in the evenings. You will complete all the assessed coursework while you are on the trip so when you return to the UK, this module is finished.

Year 2

Events Operational Design (20 credits)

The main aim of this module is to assess a range of different operational examples and issues of events. The management of events as projects and the detailed tasks involved in implementing the event lifecycle will also be considered. This module enables you to put into practice the theory and skills required of your programme, such as risk assessment, health and safety and marketing and develop skills in event staging design.

Tourism and Events Policy and Development (20 credits)

This module aims to provide you with an understanding of the nature and basis of tourism and events policies as well as examining the policy making process and the factors which influence this at a variety of geographical scales. Through providing an understanding of the role of tourism and events as a means of development and sustainability.

Research Methods in Action (20 credits)

The aim of this module is to build on Discovering Research from the first year, to provide an understanding of the research process as well as the various methods that can be employed to collect and analyse data within the context of tourism, events, sport and/or hospitality To achieve this, the module encourages you to understand the theoretical underpinnings of research methodologies and also to apply it to address a range of research scenarios; thus, providing a sound basis for the preparation of a Research Project or an Individual Study in your third year.

Project Management for Tourism, Events, Sport and Hospitality (20 credits)

All events are projects that need to be managed and the aim of the module is to provide you with an understanding of project management and its role within contemporary tourism, events, sport and hospitality environments. Through this module you will explore the role of the project manager and project management team, analyse the different ways in which projects can be organised and apply project planning methodologies to a team based assignment.

Year 3

International Events (20 credits)

This module aims to provide you with specialist knowledge of the impacts, issues and processes involved in staging large scale events. The scale of the events explored will vary and will include mega events (e.g. the Olympic Games), hallmark events (e.g. Wimbledon) and largescale events (e.g. Glastonbury Festival).

Services Marketing Management for Tourism, Events, Sport and Hospitality (20 credits)

The module aims to develop your understanding of the nature and complexity of Service Marketing Management in the tourism, events, sport and hospitality industries in the 21st century. The intangible nature of tourism, events, sport and hospitality means that managers have to have unique thinking and strategies in place in order to compete in these global, fast markets. This module typically analyses service management concepts such as technology, capacity management and complaint management. In addition it aims to provide you with a thorough grounding in marketing theories placing them in the context of the increasingly competitive and dynamic tourism, event, sport and hospitality environments. Typically a wide range of public and private sector providers, such as visitor attractions, destination marketing organisations, event organisations, accommodation providers and local authorities will be studied during this module.

Individual Study (40 Credit) or Research Project (20 Credit)

The module aims to provide you with the opportunity to undertake a research project in the tourism, events, sport and hospitality environment which develops your analysis, problem-solving, research and synthesis skills. Using research skills developed in the first and second years of study, you will design and execute your own piece of original research.

Likely optional modules

Year 2

Work Based Learning (20 credits)

The aim of the module is to enable and encourage you to develop and put into practice the employability skills you need to develop to secure a good quality graduate/professional job when you graduate from your Event Management degree. You will work in groups with an employer on a ‘live’ task and finish project.

Creative Places for Events and Tourism (20 credits)

The aim of the module is to provide you with an understanding of the natural and built environments in which tourism, leisure and event activities take place. It seeks to examine the nature of land and water resources, the social, cultural, economic, political and environmental processes that shape these places and the impacts that tourist and event activities produce. Finally, the module aims to examine the ways in which people perceive and value these different places and resources. If you like the idea of culture and heritage you will find this module interesting.

Sport and Leisure: Policies and Practice (20 credits)

The aim of the module is to help students further their understanding of the contemporary sport and leisure policy environment. The module will particularly focus on the involvement of power and politics in shaping sport and leisure policies and practices.

Managing Business Performance (20 credits)

The aim of the module is to introduce and develop an understanding of the fundamental concepts and techniques of management accounting and apply these techniques to tourism, events, sport and hospitality in an appropriate way whilst, appreciating their strengths and limitations. It also aims to help you to understand how management accounting information may be used for purposes of planning, decision making, performance measurement and control within organisations, in order to further the organisation’s strategic objectives.

Venues and Facilities Management (20 credits)

The aim of the module is to focus of the course is on the operational and administrative functions of the venue/facility manager’s role. You will address the broad responsibilities and duties of a facilities manager and investigate the legal, health, safety and environmental obligations that fall within the remit of venue/facilities operations. You will gain understanding of the professional scope and practice of contemporary facilities management.

Contemporary Language

If you enjoyed studying a contemporary language in year one, you will have the option to continue with it in year two.

Year 3

Visitor Attraction and Venue Management (20 credits)

The module aims to offer students a wide and comprehensive understanding of how visitor attraction management is concerned with minimizing the pressure and negative impact of visitor concentration within a destination attraction and/or event. The emphasis will be on the main techniques of how visitor management ensures that the sheer number of visitors does not detract from the general enjoyment of the attraction and/or event, prevent a proper appreciation of it or cause physical harm to historic resources.

Heritage and the Creative Industries (20 credits)

This module examines and evaluates debates concerning the development and conservation claims for eco-tourism and the development of large resorts. Concepts explored typically include carrying capacity, community participation and the multiplier process.

Strategic Financial Management (20 credits)

 The aim of this module is to develop your understanding of financial investment techniques and develop awareness and knowledge of changes that exist in organisational strategic management. If you wish to continue your studies of financial matters within tourism, leisure and events environments you may find this module interesting.

Business Professional Ethics and Law for Tourism, Events, Sport and Hospitality (20 credits)

The aim of this module is to help you develop an understanding of ethical theory, the ability to evaluate the relationship between business and society, and to encourage students to develop their own individual perspective as ethical decision makers. You are encouraged to critically evaluate business ethics and law making polices within the context of the tourism industry.

Project Management 2 for Tourism, Events, Sport and Hospitality (20 credits)

Building on the second year Project Management module you will continue to develop your project management skills but this time not only working in groups, but also managing a ‘live’ project on an individual basis.

“Orientation to Higher Education is a great class to get you settled into the way University works. It gives you the chance to discuss any problems that you have and how to structure upcoming assignments. It also makes you feel that you have a tutor who is really going to help you all the way through your degree.”

Louise Stockley, student

This degree is highly relevant to the creative industries, including arts, sports, music and conference management, enhancing the range of employment opportunities available to graduates. The degree is related courses to enable students to capitalise on the breadth of expertise and research available. Events graduates have gained places on national graduate placement schemes and secured employment in public and private sector events management roles. These roles have included Events and Theatre Co­ordinator with ARRCC and Conference and Events Operations Manager with Holiday Inn.

“One of the greatest opportunities I have had was the chance to do an internship with Buzzlines Travel, popular coach company in Kent. I now work for the company full­time and have had so many great experience working in the office, travelling with the company and I owe it all to the University and my brilliant lecturers.”

Naomi Angus, graduate


The 2019/20 annual tuition fees for this course are:

  UK / EU Overseas
Full-time £9,250 £11,900
Part-time £4,625 N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

Please read the 2019/20 Tuition Fee Statement for further information regarding 2019/20 tuition fees and year on year fee increases.

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students are expected to meet.

Costs applicable to all students

Text books Own purchase text books
Travel to other sites Where travel to other sites is required, this will be payable by the student
Library Fees and Fines Where students fail to return loaned items within the required time they will be responsible for the cost of any Library Fees and Fines applicable
Printing & Photocopying The cost of printing and photocopying undertaken by students to support their individual learning are payable by the student
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire / photography are additional costs payable by the student

Course specific costs

Field Trips (including trips abroad and trips to museums, theatres, workshops etc) The seven day residential international field trip is free and currently includes breakfast and evening meals. Additional cost needed for lunch (around five Euros per day) and drinks, (around five euros per day).
Text books

£100.00 for year one for core text books that should be bought in the first four weeks of starting. (It may be possible to find much cheaper second hand copies)

£100.00 for year one and two that will be bought throughout that time period. (It may be possible to find cheaper second hand copies).

General principle policy

The University’s general principles policy for additional course fees are set out here

CategoryIncluded in the tuition feeAdditional cost to student
Field trips (including trips abroad and trips to museums, theatres, workshops etc) No, if the trip contributes to the course as an optional module. Yes if the trip is optional.
Travel and accommodation costs for placements  No

Travel and accommodation costs for professional placements within the Education and Health & Wellbeing Faculties.

Travel and accommodation costs for other work placements. 
Text books No Own purchase text books.
DBS / Health checks No Yes
Professional Body registration No Yes
Travel to other sites (e.g. travel to swimming pool for lessons) No Yes
Clothing / Kit Yes, where the clothing / kit is essential for Health & Safety reasons. Yes, where the clothing is kept by the student and not essential for health and safety reasons.
Learning materials Essential learning materials (excluding text books) in connection with the course. Additional materials beyond the standard provision essential for the course or where the costs are determined by the student’s area of interest and the outputs are retained by the student.
Library fees and fines No Yes
Printing and photocopying No Yes
Social events No, unless the event forms an essential part of the course. Yes, unless the event forms an essential part of the course.
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire/ photography are additional costs payable by the student.


You will be taught through a combination of lectures, seminars and practical sessions. You will typically have around 12-14 contact hours per week depending on what modules you select.

Seminars in smaller groups will enable you to discuss and develop your understanding of topics covered in lectures.  In addition, you will meet with your academic personal tutor. 

Independent learning

When not attending lectures, seminars, workshops or other timetabled sessions you will continue learning through self-study.  Typically, this involves reading journal articles and books, undertaking research in the library, working on projects, and preparing for coursework assignments/examinations, workshops and seminars.

Your module tutor will direct you towards specific readings and/or activities to complete before class.

For the final year individual study/research project in year three, you will undertake independent research. You will work under the supervision of a member of the course team. You will meet with your supervisor regularly.

Overall workload

Your overall workload typically consists of 12-14 contact hours, depending on what module you take.  For each 20-credit module, your study time is about 10 hours a week.  During the duration of the residential filed trips, the work load will be more intense, as these modules are mostly done during the trip.

Academic input

The lecturing team consists of highly qualified academics. They have a range of expertise and experience. Many members have staff have worked in the tourism industry and this enables to bring industry relevant knowledge to their lectures.

All our team members either hold a doctoral, masters and teaching qualifications. They have experience in delivering research-informed teaching. Most members of staff are widely travelled and come from or have lived in a variety of countries, making them ideal to teach the subjects in tourism. You should note members of the teaching team might change.

“The best thing about Events Management at Christ Church is how literal the open door policy is … due to the regular availability of drop­ins and appointments with tutors.”

Josh Heyburn, student

Throughout your course you will be assessed using a range of methods including written assignments which could be an essay, business report or portfolio, as well as presentations and project work. In some modules you will also be assessed through exams. You will experience individual assessment as well as group work. In year three you will produce a Research Project or Individual Study on an events topic of your choice. A supervisor will be appointed to help guide you through the process.

To be considered for the Erasmus Programme in the second year you must pass all modules in the first year at first attempt.

Association for Events Management Education (AEME)

We work with a range of industry partners, such as London Marathon and Visit Kent and these links are supported by the work of the Tourism and Events Research Hub. This work makes a valuable contribution to our student offer as it is through these links that we are able to secure internship opportunities and a range of industry guest speakers for example, StreetGames UK and Race for Life. The Tourism and Events Research Hub provides a link between our tourism and events staff and the industry. One way in which this is developed is through internships. An internship project developed with the team at Kent Wildlife Trust’s Tyland Barn enabled one of our 3rd year students to work with us on a fascinating project linked to interpretation at one of their visitor centres.


Full-time study

Apply via UCAS

Part-time study

Apply directly to us


Full-time study

Need some help?


For advice on completing your application please contact the Course Enquiry Team:

Tel:+44 (0)1227 928000 (0)1227 928000


Contact our International Team

Fact file

UCAS course code

  • N820 Events Management

UCAS institution code

  • C10


  • 3 years full-time

    6 years part-time


  • September 2019

Entry requirements



Last edited 28/08/2019 12:09:00

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Last edited: 28/08/2019 12:09:00