Digital Media

BA single honours or in combination with another subject Digital Media 2020/21

Year of entry

The digital world is increasingly shaping the way we think, communicate, work, and play. Our Digital Media degree will help you to become a creative producer with an array of technical and design skills, giving you the ability to produce original and striking multimedia projects across a range of platforms. Using industry standard facilities, you will develop a detailed knowledge of digital media tools alongside an understanding of the history and theory of digital media.

You will explore areas including:

  • Augmented Reality
  • Computer Animation, both 2D and 3D
  • Digital Imaging and Photography
  • Graphic Design and Visual Communication
  • Video Production and Motion Graphics
  • Web design

We put you, the student, at the centre of our teaching, enabling you to develop your own voice and visual style. By your final year you will have produced a range of dynamic and varied multimedia work and be confidently developing innovative answers to creative problems.

This engaging and stimulating course offers you the opportunity to develop practical skills and knowledge of theoretical aspects of multimedia digital production. Today’s digital media, incorporating computers, the web, video games, digital television, film, smartphones, and so on occupy an increasingly important role in our lives, changing how we live, work, and play. The Digital Media course aims to explore this exciting field, offering you a wide range of opportunities to engage with digital media in creative ways, while also evaluating the critical and theoretical shifts that go hand in hand with these new forms of media production.

“I enjoyed studying Digital Media at Canterbury Christ Church University. The course combines lectures, workshops and practical experience, and was interesting and engaging. The module options allowed me to gain a diverse range of skills using different digital software, and has broadened my future career opportunities. ”

Sarah, Digital Media student

The course is based around three areas of study/practice:

  • Interactive design (including web design and augmented reality)
  • Moving image production (including 2D and 3D animation, video production, compositing, visual effects and motion graphics)

  • Still image production (including graphic design, visual communication, digital imaging and photography)

The course is designed around offering you the opportunity to create an effective, dynamic and professional skillset which displays the full range of your ability and talent.

In addition, the course has a focus on enhancing your future employment prospects, with employability skills embedded into each module. There is also a keen international element. In year two you will have the opportunity to undertake a project that involves a trip abroad to one of our international partners.

The course is delivered in the specialist facilities of the Canterbury Campus, offering an inspiring backdrop for the study of digital media. The course uses dedicated digital media suites, with professional level hardware and software, supported by dedicated technicians. The course team is comprised of research active staff and industry professionals, who will give you the support and skills you need to achieve your full potential in your creative projects and written work.

What will I study?

You can study French, German, Italian, Mandarin Chinese and Spanish as part of, or alongside, your course.

more info

Using specialist facilities including computer suites to professional video and sound recording equipment, you will study modules in web design, computer animation (2D and 3D), digital imaging, visual communications, motion graphics, digital entrepreneurship, and other digital multimedia production skills including the core theory modules at each level.

The core teaching team are active researchers and practitioners working within fields related to digital media. Several of your classes are delivered by industry practitioners and visiting artists who ensure you keep up to date with current trends and techniques.

You will learn to use professional-standard software applications including Adobe CC, Maya, and a range of other specialist software and hardware. You will be able to book equipment including video cameras, digital SLRs, and sound recording equipment to complete your project work.

“The programme helped me find out what it was I had really wanted to do with my career and I have been given more than a degree but life lessons and the confidence I need to take the next steps which, for me, is a Master's Degree. The programme was more than a degree but a challenge to push myself into being the best I could be.”

Alex Masters programme Digital Media Graduate 2018

Work experience

The course has established contact with new media companies and independent creative professionals in Kent, some of whom are employed to work as visiting lecturers. You will be encouraged to find work placements or internships outside of term time.

The Digital Media course started in 2003, when ‘The Matrix Reloaded’ was released. The film has been used as a case study for discussing the advantages and disadvantages of digital media and representations of new technologies in mainstream cinema.

Other information

Professionals from the creative industries regularly contribute to the course to enhance the student experience. The course arranges field trips, and gallery visits.

Year 1

Introduction to Digital Animation - 20 credits

Learning skills with digital animation software, you will be introduced to the traditional principles of animation. You will create characters and backgrounds which you will use in your own animations whilst learning about the animation production pipeline.

Introduction to Scripting - 20 credits

This module primarily covers scripting for web sites, and includes technical training for database management and intermediate CSS for layout and design. These are applied to a website you will design and publish.

Visual Communications - 20 credits

You will research examples of best practice and compile a record of findings, before creating a package of products in miniature that represent a creative and technically capable approach to visual communications using digital media technologies.

Introduction to Digital Creative Practice - 20 credits

You will study essential digital multimedia production skills in this module including html and CSS, digital photography, and sound editing.

Creativity and New Media - 20 credits

This module links your theoretical learning and practice together by allowing you to consider theoretical questions in a practical way. You will learn practical skills including video composition and photo manipulation. Your project will involve the creation of a piece of augmented reality using your own poster designs and videos.

Introduction to Digital Media - 20 credits

In this module you will study the historical developments of theories and concepts that have led to the widespread use of digital media today. In particular you will examine the relationships between analogue and digital media and how this impacts on the control and distribution of information.

Year 2

Digital Aesthetics - 20 credits

This module introduces a range of critical concepts and approaches to digital aesthetics and creativity. You will study what constitutes a digital aesthetic, and develop understanding of the significance and distinct properties of digital aesthetics through analysis and discussion of contemporary creative practice such as internet art, photography, cinema, and games design.

Year 3

Individual Study – 20 or 40 credits

You will define an area of research within the field of digital media and develop a piece of academic writing. The module is taught through a combination of seminars, research workshops, lectures, and individual tutorials.

Likely optional modules

During each year of the course, a range of optional modules are available, offering you the opportunity to develop skills around your areas of interest.

Year 2

Web design - 20 credits

Developing the skills gained at Year 1 you will learn about methods for designing and building a responsive website, on a theme negotiated with your tutors.

Digital Imaging - 20 credits

Working with a theme or concept you will learn intermediate to advanced digital imaging editing and compositing skills. This module offers you the chance to refine and develop a specialist knowledge of this aspect of digital media image editing and production.

Global Experience - 20 credits

The Global Experience field trip module will enable you to gain international experience and develop intercultural competences related to chosen disciplines and professions by undertaking a period of study abroad, typically at a partner university. Participation in the module will entail a contribution to overall trip costs to complete the university contribution.

Digital Multimedia - 20 credits

This module combines a variety of different forms to create a practical answer to a theoretical question. Using Adobe After Effects, you will learn a variety of different techniques including motion graphics to create a moving image product. You have the choice to include photography, animation or video alongside vector graphics and sound to create your project.

Mobile Filmmaking - 20 credits

This module will equip you with the skills to shoot, edit, and exhibit a video production produced in some part on a mobile device. You will be shown effective camera techniques, sound recording, and editing relevant to a mobile production, and have an opportunity to experiment with producing different mobile forms.

You will also be able to make connections between your work and the broader context of contemporary digital mobile video productions by analysing a number of case studies.

Year 3

Individual Creative Practice - 20 credits

You are encouraged to design and develop a sustained individual project employing one of the three key areas of digital media covered by the course, digital imaging, web design, and moving image. The practical project you submit at the end of the year may showcase your achievements, be related to a product, service, or idea, and may also demonstrate your unique approach to digital media and project development.

Digital Entrepreneurship - 20 credits

You will work in groups, and define a project that borrows properties from the spirit of entrepreneurship. The final production will include a combination of outputs demonstrating the unique properties of digital media production. Social media and networking using digital media are key aspects of this module.

Professional Creative Practice - 20 credits

This module uses a ‘live’ project, and you will be working with an outside business or service, to create a business identity. You will develop some the following: short videos, animations, posters, leaflets and banners.

Mixed Media dissertation (taught in association with the Film, Radio and Television Studies course) - 20 credits

This module permits you to choose a method of presenting your ideas and concepts on a topic defined through lectures, group discussions and individual tutorials. The actual output format you choose for the dissertation may include film, animation, painting, drawing, print, and/or online content. This module offers you the opportunity for your projects to be overseen and taught by lecturers across two of the school’s courses.

Specialised study by project (taught in association with the Film, Radio and Television Course) - 20 credits

Combining both digital media skills for film production and post production, and applying the distinctive properties of digital media, you will work with lecturers from the Digital Media and Film, Radio and Television courses, to produce a creative project on a theme or concept of your choice. This module will be relevant if you wish to specialise in digital compositing and image generation, and digital animation. This module offers you the opportunity for your projects to be overseen and taught by lecturers across two of the School’s courses.

What can I do next?

Our Digital Media course is designed to enable you to define a creative solution to a specific issue or tasks in a number of different professional contexts. In this sense, the skills you will gain on the Digital Media course are applicable in a broad range of environments, and are transferable across a wide range of careers. As a graduate from the course you should be suited to working in a wide variety of contexts where critical awareness and technical knowledge are essential requirements. Graduates may also go on to undertake a higher degree at Canterbury Christ Church University or elsewhere.

"The course was great because it allowed you to learn different areas such as animation and web design. Learning these different skills was great fun and is taught by real professionals who really helped develop my design and coding skills all whilst using industry standard software.”

Luke, Web Designer at Site Wizard Ltd Digital Media Graduate 2018

Fees

Tuition Fees for 2020/21 have not yet been finalised. Course webpages will be updated with Tuition Fee information once these have been agreed.

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students are expected to meet.

Costs applicable to all students

CategoryDescription
Text books Own purchase text books
Travel to other sites Where travel to other sites is required, this will be payable by the student
Library Fees and Fines Where students fail to return loaned items within the required time they will be responsible for the cost of any Library Fees and Fines applicable
Printing & Photocopying The cost of printing and photocopying undertaken by students to support their individual learning are payable by the student
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire / photography are additional costs payable by the student

Course specific costs

CategoryDescription
Field Trips (including trips abroad and trips to museums, theatres, workshops etc) The course subsidises field trips, and students are required to contribute around £15 for each trip.
Text books Up to £150.00 across the course.
Learning Materials All necessary hardware and software is available for students in the programmes, facilities. It would be an advantage, but its not absolutely essential, if students paid for their own copy of Adobe Creative Suite, to use on their own computers. Costs vary (£96.00 -£150.00 per year), please see: http://www.adobe.com/uk/creativecloud/buy/students.html

General principle policy

The University’s general principles policy for additional course fees are set out here

CategoryIncluded in the tuition feeAdditional cost to student
Field trips (including trips abroad and trips to museums, theatres, workshops etc) No, if the trip contributes to the course as an optional module. Yes if the trip is optional.
Travel and accommodation costs for placements  No

Travel and accommodation costs for professional placements within the Education and Health & Wellbeing Faculties.

Travel and accommodation costs for other work placements. 
Text books No Own purchase text books.
DBS / Health checks No Yes
Professional Body registration No Yes
Travel to other sites (e.g. travel to swimming pool for lessons) No Yes
Clothing / Kit Yes, where the clothing / kit is essential for Health & Safety reasons. Yes, where the clothing is kept by the student and not essential for health and safety reasons.
Learning materials Essential learning materials (excluding text books) in connection with the course. Additional materials beyond the standard provision essential for the course or where the costs are determined by the student’s area of interest and the outputs are retained by the student.
Library fees and fines No Yes
Printing and photocopying No Yes
Social events No, unless the event forms an essential part of the course. Yes, unless the event forms an essential part of the course.
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire/ photography are additional costs payable by the student.

You will be assessed through practical coursework, presentations, essays and critical reviews.

For practical modules, there is a formative assessment half way through the module which generally comprises of a presentation or critical review worth 20%. A summative assessment, which is a practical project, is worth 80% of the module mark and is at the end of the module.

The grades from all assessments count towards your module mark.

Percentage of the course assessed by coursework

100% of course is assessed by coursework. There are no exams.

Feedback

You will receive feedback on all assessments undertaken. It is intended to help you learn and you are encouraged to discuss it with your module tutor. We aim to provide you with feedback within 21 working days of hand-in.

All programmes are informed by the University’s Learning and Teaching Strategy 2015-2020.

The course provides you with opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. Each module normally contains at least one piece of practice or 'formative' assessment for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark.

There is a formal or 'summative' assessment at the end of each module. Assessment methods include written examinations and a range of coursework assessments such as essays, reports, portfolios, performance, presentations and your final year major project. The grades from formal assessments count towards your module mark.

Percentage of the course assessed by coursework

The balance of assessment by examination and assessment by coursework depends to some

extent on the optional modules you choose. The approximate percentage of the course assessed by

coursework is as follows:

Year 1*

50% coursework 40%  written exams 10% practical exams

Year 2

50% coursework 40% written exams 10% practical exams

Year 4

70% coursework 30% written exams

Feedback

You will receive feedback on all practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to help you learn and you are encouraged to discuss it with your module tutor.

We aim to provide you with feedback within 10 working days of hand-in (practice assessment) and 20 working days of hand-in (formal coursework assessment).

*You must achieve a pass mark of 50 and above in all Year 1 compulsory modules as a prerequisite, before progression to Year 2 optional modules. 

Specialist facilities include professional level computing suites, high quality stills and video recording equipment, drawing tablets, scanners and printers. Industry strength creative multimedia software is also available to you.

The Daphne Oram building, our new £12m arts facility on campus, is now open and equipped with the latest technology and bespoke learning spaces for our arts and humanities students.

A number of our modules are taught by experts currently working in relevant fields such as web design and graphic design. We also regularly have industry experts who come in to teach masterclasses.

An industry panel comprising professionals associated with the course advises on the teaching and content of specific modules, including year three Professional Creative Practice and Digital Entrepreneurship in relation to the development of professional employment skills.

BA (Hons) Digital Media with Foundation Year

This course can also be studied over four years with an additional foundation year (Year 0) for those without the formal entry qualifications. The foundation year is designed to provide you with the grounding you need to progress on to the degree. 

UK/EU

Full-time study

Apply via UCAS

Part-time study

Apply directly to us

International

Full-time study

Need some help?

UK

For advice on completing your application please contact the Course Enquiry Team:

Email: courses@canterbury.ac.uk
Tel:+44 (0)1227 928000 (0)1227 928000

EU/International

Contact our International Team

Fact file

UCAS course code

  • N53W Digital Media

UCAS institution code

  • C10

Length

  • 3 years full-time

    6 years part-time

Starts

  • September 2019

Entry requirements

Location

School

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Last edited: 16/05/2019 11:46:00