Digital Media

BA single honours or in combination with another subject Digital Media 2017/18

Year of entry

This engaging and stimulating course offers you the opportunity to develop knowledge of practical and theoretical aspects of multimedia digital production. Today’s digital media – computers, the web, video games, digital television, smartphones, and so on occupy an increasingly important role in our lives, changing how we live, work, and play.

“I enjoyed studying Digital Media at Canterbury Christ Church University. The course combines lectures, workshops and practical experience, and was interesting and engaging. The module options allowed me to gain a diverse range of skills using different digital software, and has broadened my future career opportunities. ”

Sarah, Digital Media student

The Digital Media course aims to explore this exciting field, offering you a wide range of opportunities to engage with digital media in creative ways, while also evaluating the critical and theoretical shifts that go hand in hand with these new forms of media production. The course is delivered in the specialist facilities of the Canterbury Campus, offering an inspiring backdrop for the study of digital media. The course uses dedicated digital media suites, with professional level hardware and software, supported by dedicated technicians. The course team of research active staff aims to ensure that you achieve your potential.

Students gave Digital Media an overall satisfaction rating of 90%

National Student Survey 2016

Top reasons to study this course

  • Explores how to use computers, the web, video games, digital TV, smart phones and so on in creative ways.
  • Has dedicated digital media suites equipped with the latest computer hardware and software.
  • Graduates are well placed to find work across the media and creative industries.

What will I study?

You can study French, German, Italian, Mandarin Chinese and Spanish as part of, or alongside, your course.

more info

Using specialist facilities including computer suites to professional video and sound recording equipment, you will study modules in web design, computer animation (2D and 3D), digital imaging, visual communications, digital entrepreneurship, and other digital multimedia production skills. Field trips and gallery visits are available to you, along with classes delivered by industry practitioners and visiting artists. During year three, modules will focus on the professional application of digital media in the creative industries, integrating employability skills through the use of ‘live’ briefs, along with individual and group presentations.

“The Digital Media course has provided me with multiple opportunities for my future. It is an exciting and stimulating course that allowed me to express my creativity fully. The lecturers play a major part in making the course enjoyable and a great educational experience. ”

Holly, Digital Media student

In each year core theory modules will explore the history and theory of digital media. The course is designed to equip you with an increasingly sophisticated understanding of digital media practices and related theoretical and historical contexts. As you develop your area of specialism, your options are discussed during lectures, seminars and tutorials in relation to seeking employment and applying your skills after graduation to the challenges of the work environment, and also to the pursuit of post-graduate study. You will learn to use professional-standard software applications including Adobe CC, Maya, and a range of other specialist software and hardware. You will be able to book equipment including video cameras, digital SLRs, and sound recording equipment to complete your project work.

The Digital Media course started in 2003, when it was titled, ‘Digital Culture, Arts and Media’. In May of the same year ‘The Matrix Reloaded’ was released. The film has been used as a case study for debating the properties of digital media and its representations in mainstream cinema.

Work experience

The course has established contact with new media companies and independent creative professionals in Kent, some of whom are employed to work as visiting lecturers. You will be encouraged to find work placements or internships outside of term time.

Other information

Professionals from the creative industries regularly contribute to the lecture course to enhance the student experience. The course arranges field trips, and gallery visits, to Turner Contemporary, and Dreamland in Margate, and further afield.

Year 1

Core modules

Introduction to Digital Animation

You will be introduced to the traditional principles of animation. Learning skills with 2D animation software you will create a short animation on a specified theme whilst learning the different processes involved in the production of a short animation.

Introduction to Scripting

This module primarily covers scripting for web sites, and includes technical training for database management and intermediate CSS for layout and design. These are applied to a website you will design and publish.

Visual Communications

You will research examples of best practice and compile a record of findings, before creating a package of products in miniature that represent a creative and technically capable approach to visual communications using digital media technologies.

Introduction to Digital Creative Practice

Essential digital multimedia production skills are covered in this module: html and CSS, digital photography, and sound editing.

Creativity and New Media

This module links your theoretical learning and practice together by allowing you to consider theoretical questions in a practical way. You will learn practical skills including composition and photo manipulation whilst researching past and present creative design. Your project will involve the creation of a design for a number of different media outputs.

Introduction to Digital Media

In this module you will study the historical developments of theories and concepts that have led to the widespread use of digital media today. In particular you will examine the relationships between analogue and digital media and how this impacts on the control and distribution of information. This module is assessed by an essay and an exam.

Year 2

Core modules

Web design

Developing the skills gained at Year 1 you will learning about methods for designing and building a responsive website, on a theme negotiated with your tutors.

Digital Imaging

Working with a theme or concept you will learn intermediate to advanced digital imaging editing and compositing skills. This module offers you the chance to refine and develop a specialist knowledge of this broad and previse aspect of digital media image editing and production.

Digital Aesthetics

This module introduces a range of critical concepts and approaches to digital aesthetics and creativity. You will study what constitutes a digital aesthetic, and develop understanding of the significance and distinct properties of digital aesthetics through analysis and discussion of contemporary creative practice such as internet art, photography, cinema, and games design.

Optional modules, generally provided each year

Digital Multimedia

This module combines a variety of different forms to create a practical answer to a theoretical question. Using Adobe After Effects, you will learn a variety of different techniques including motion graphics to create a moving image product. You have the choice to include photography, animation, video, sound or vector graphics to create your project.

Mobile Aesthetics

The aim of this module is to equip students with the skills to shoot, edit, and exhibit a video production produced in some part on a mobile device. They will be shown effective camera techniques, sound recording, and editing relevant to a mobile production, and have an opportunity to experiment with producing different mobile forms.

Students will also be able to make connections between their work and the broader context of contemporary digital mobile video productions by analysing a number of case studies.

3D Computer Animation

Through a series of workshops you will learn the basics of 3D computer animation, modelling, texturing and rigging. Once you have the relevant skills, you will create a short 3D animation set on a particular theme.

2D Computer Animation

This module explores techniques including character design and acting in animation to strengthen your animation techniques. Workshops will cover areas including lip synching and facial expressions as well as focusing on the principles of animation. The techniques that you learn will be used to create a short 2D animation on a specified theme.

Year 3

Core modules

Individual Study

You will define an area of research within the field of digital media and develop a piece of academic writing. The module is taught through a combination of seminars, research workshops, lectures, and individual tutorials.

During each year of the course, a range of optional modules are available, offering you the opportunity to develop skills around your areas of interest.

Optional modules, generally provided each year

Individual Creative Practice

You are encouraged to design and develop a sustained individual project employing one of the three key areas of digital media covered by the course, digital imaging, web design, and animation, 2D or 3D. The practical project you submit at the end of the year may showcase your achievements, be related to a product, service, or idea, and may also demonstrate your unique approach to digital media and project development.

Digital Entrepreneurship

You will work in groups, and define a project that borrows properties from the spirit of entrepreneurship. The final production will include a combination of outputs demonstrating the unique properties of digital media production. Social media and networking using digital media are key aspects of this module.

Professional Creative Practice

This module uses a ‘live’ project, and you will be working with an outside business or service, to create a business identity. You will develop some the following: short videos, animations, posters, leaflets and banners.

Mixed Media dissertation (taught in association with the Film, Radio and Television Studies course)

This module permits you to choose a method of presenting your ideas and concepts on a topic defined through lectures, group discussions and individual tutorials. The actual output format you choose for the dissertation may include film, animation, painting, drawing, print, and/or online content. This module offers you the opportunity for your projects to be overseen and taught by lecturers across two of the school’s courses.

Specialised study by project (taught in association with the Film, Radio and Television Course)

Combining both digital media skills for film production and post production, and applying the distinctive properties of digital media, you will work with lecturers from the Digital Media and Film, Radio and Television courses, to produce a creative project on a theme or concept of your choice. This module will be relevant if you wish to specialise in digital compositing and image generation, and digital animation. This module offers you the opportunity for your projects to be overseen and taught by lecturers across two of the School’s courses.

What can I do next?

Our Digital Media course is designed to enable you to define a creative solution to a specific issue or tasks in a number of different professional contexts. In this sense, the skills you will gain on the Digital Media course are applicable in a broad range of environments, and are transferable across a wide range of careers. As a graduate from the course you should be suited to working in a wide variety of contexts where critical awareness and technical knowledge are essential requirements. Graduates may also go on to undertake a higher degree at Canterbury Christ Church University or elsewhere.

“Throughout my degree, I was able to develop my creative skills and creative thinking. I have to be creative in my current role, as I work with lots of different businesses to help improve their overall brand image and online PR. In my current role, I have to do presentations to clients. Whilst studying, I had the opportunity to talk about my digital media projects to the class. This was good practice as I was able to use these examples when applying to a role in digital marketing.”

From a student who graduated in 2012, and is now working as an executive for a social media company in Kent.

Fees

The 2017/18 annual tuition fees for this course are:

 UK/EUOverseas
Full-time £9,250* £11,000**
Part-time £4,625 N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

*Full-time courses which have a Foundation Year 0 will have a 2017/18 UK/EU tuition fee of £6,165 in Year 0.

**Tuition Fee Scholarship discounts of £1,500 are available to eligible overseas students. Visit the International webpages for further information.

Please read the 2017/18 Tuition Fee Statement for further information regarding 2017/18 tuition fees and year on year fee increases

Further information

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will be some additional costs which students are expected to meet.

Costs applicable to all students

CategoryDescription
Text books Own purchase text books
Travel to other sites Where travel to other sites is required, this will be payable by the student
Library Fees and Fines Where students fail to return loaned items within the required time they will be responsible for the cost of any Library Fees and Fines applicable
Printing & Photocopying The cost of printing and photocopying undertaken by students to support their individual learning are payable by the student
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire / photography are additional costs payable by the student

Course specific costs

CategoryDescription
Field Trips (including trips abroad and trips to museums, theatres, workshops etc) The course subsidises field trips, and students are required to contribute around £15 for each trip.
Text books Up to £150.00 across the course.
Learning Materials All necessary hardware and software is available for students in the programmes, facilities. It would be an advantage, but its not absolutely essential, if students paid for their own copy of Adobe Creative Suite, to use on their own computers. Costs vary (£96.00 -£150.00 per year), please see: http://www.adobe.com/uk/creativecloud/buy/students.html

General principle policy

The University’s general principles policy for additional course fees are set out here

CategoryIncluded in the tuition feeAdditional cost to student
Field trips (including trips abroad and trips to museums, theatres, workshops etc) Yes, if the trip contributes to the course (whether it is part of an optional or compulsory module), but not including food and drink. Yes, if the trip is not an essential part of the course but is offered as an enhancement or enrichment activity, or for a student’s personal development.
Travel and accommodation costs for placements  No

Travel and accommodation costs for professional placements within the Education and Health & Wellbeing Faculties.

Travel and accommodation costs for other work placements. 
Text books No Own purchase text books.
DBS / Health checks No Yes
Professional Body registration No Yes
Travel to other sites (e.g. travel to swimming pool for lessons) No Yes
Clothing / Kit Yes, where the clothing / kit is essential for Health & Safety reasons. Yes, where the clothing is kept by the student and not essential for health and safety reasons.
Learning materials Essential learning materials (excluding text books) in connection with the course. Additional materials beyond the standard provision essential for the course or where the costs are determined by the student’s area of interest and the outputs are retained by the student.
Library fees and fines No Yes
Printing and photocopying No Yes
Social events No, unless the event forms an essential part of the course. Yes, unless the event forms an essential part of the course.
Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets and robe hire/ photography are additional costs payable by the student.

Composition of the course

Each taught module has a standard 50 hours of student contact. This will typically be composed of lectures, seminars, practical work, field based activity, tutorials, and feedback on assignments. You will also be expected to engage in 150 hours of self-directed study per taught module.

Academic input

There are currently three full time members of staff dedicated to course management, design and delivery of course content. Two members of the teaching team also contribute towards the post-graduate courses.

You will also be taught by a range of professional experts hired as part-time lecturers to deliver modules, and to present their knowledge and expertise during one-off ‘masterclass’ visits. These professional contacts comprise a vital part of the course and demonstrate our commitment to professional perspectives of digital media theory and practice. Some students have secured work placements with the professional contacts. The course team is committed to carrying out practice based and written academic research, which feeds through to the taught curriculum.

You will be assessed through individual and group presentations, coursework, examinations, essays, and group projects. These take account of two interdependent aspects:

  • The acquisition of relevant practical and theoretical skills
  • The development of both academic and practical skills

Accordingly, assessment procedures will take account of not only your newly-acquired knowledge and skills, but also the process of developing skills and the ability to apply such knowledge and skills in the world of work.

The specialist facilities include professional level computing suites, high quality stills and video recording equipment, drawing tablets, scanners and printers. Industry strength creative multimedia software is also available to you.

An industry panel comprising professionals associated with the course advises on the teaching and content of specific modules, including year three Professional Creative Practice and Digital Entrepreneurship in relation to the development of professional employment skills.

BA (Hons) Digital Media with Arts and Humanities Foundation Year

This course can also be studied over four years with an additional foundation year (Year 0) for those without the formal entry qualifications. The foundation year is designed to provide you with the grounding you need to progress on to the degree. Find out more.

UK/EU

Full-time study

Apply via UCAS

Part-time study

Apply directly to us

International

Full-time study

Need some help?

UK

For advice on completing your application please contact the Admissions Enquiry Team:

Email: admissions@canterbury.ac.uk
Tel:+44 (0)1227 782900

EU/International

Contact our International Team

Fact file

UCAS code

  • N53W Digital Media
  • P315 Digital Media with Arts and Humanities Foundation Year

Institutional code

  • C10

Length

  • 3 years full-time

    4 years full-time including a Foundation Degree

    6 years part-time

Starts

  • September 2017

Entry requirements

Location

School

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Last edited: 23/05/2017 15:52:00