Accounting & Finance for Business
The module will provide an introduction to accounting and finance for students who are NOT majoring in accounting or finance. It examines the basic principles and underlying concepts of accounting and the ways in which accounting statements and financial information can be used to improve the quality of decision making. Students will learn key accounting and finance topics and be introduced to financial statements and case studies to understand the role of finance in the business environment.
Marketing Principles and Practice
The module is designed to provide students with an introduction to marketing, its fundamental concepts and an overview of marketing practice. Students will learn how marketing differs from the production, product, and sales approaches to business. Student will gain a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus and the impact of the marketing environment. The module will define the main core marketing concepts, such as the marketing and services mix, consumer buyer behaviour, product development, market research and strategy, marketing communication, relationship and digital marketing.
The module will help students develop a range of statistical and computing skills that can be used during the course of their academic program and future careers in business. Students will learn and engage in business and market research, statistics used in business, marketing, economics and finance. Students will engage with published literature and various statistical techniques.
The aim of the module is to introduce students to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macro-economic models to equip students with an understanding of decision-making at the levels of the market, the firm and the nation. Students will analyse the operation of the individual market by means of demand and supply models. Students will appraise different markets and the dynamic nature of these markets regarding, perfect competition, monopoly, oligopoly and monopolistic competition. Students will be introduced to macro-economic affairs and will learn how to critically assess current developments in the U.K. and Europe, free market versus government intervention, fiscal and monetary policies and global economies.
Work Based Learning Project 1
Students will be required to carry out research and activities within their work setting to demonstrate a full understanding of the links between theory and practice. Foundation Degrees have a high level of emphasis on work place competency in addition to theoretical knowledge and both come together into a Work-Based Learning Project. Work-Based Learning projects need to be negotiated with the Work-Based project tutor and a nominated workplace mentor and meet the need for closely linking learning from the programme with actual business practice.
Management and Leadership
The module explores the context within which management and leadership takes place; the historical context within which the fundamental principles of management arise; the context of the external environment which impacts on organisational strategy, ambiguity in relation to organisational objectives, policies, working practices, ethical considerations and management approaches. Students will explore a range of different perspectives on management and leadership with particular focus on particular issues.
Students will gain a comprehensive theoretical knowledge of the discipline of Project Management and will examine the role of project management through the application of a range of analytical models and tools as applied to a range of case studies. Student will learn a range of topics in line with various project management methodology, such as the Association of Project Management Body of Knowledge (APM BOK). Student will study a range of topics including, Project Selection Methods, Project Cost Estimating, Project Scheduling, Team-building within Projects, Project Risk Management, Project Quality Management and Project Termination methods. Students will have access to interactive project management software, applications and training programs including, Microsoft Projects and ILX Simulation Program. Student will also have an opportunity to qualify for an Introductory Certificate in Project Management on successful completion of the module. Additionally, the knowledge gained will enable students to operate effectively in a project oriented environment within any type of business organisation.
This module is designed to enable students to develop their skills and expertise in quantitative and qualitative data analysis, and to independently design and conduct an effective piece of research. Students will learn about the nature of academic research and the characteristics of an effective research plan. Students will be introduced to a range of more complex statistical techniques that build on the understanding they developed in Year 1. The use of PASWS to input and analyse data quantitative data will be covered along with techniques for collecting and analysing qualitative data.
What do we know about consumers and how can we manage our marketing activities to influence them to buy the products we take to market? The aim of the module is to develop in students a critical awareness and understanding of consumer and organisational buyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects of consumer behaviour. Firstly, the psychology of the individual consumer and the roles that memory, learning, motivation and perception play in consumer decision making. Secondly, the module will examine the social, cultural and environmental influences on the consumer, the family, reference groups, digital
technologies, social class, age cohorts, broader socio-economic factors and the ways in which group membership influences individual consumers, and the impact of the ethical consumer. Thirdly, it will cover the main characteristics of organisational buyer behaviour and how they differ from household buyer behaviour.
Work Based Learning Project 2
Students will be required to carry out research and activities within their work setting to demonstrate a full understanding of the links between theory and practice. For project 2 students will be encouraged to develop a project closely linked to one or more subjects from the Year 2 programme. However, the project should be more in-depth than the year 1 project and reflect the learning from both Year 1 and Year 2.
Students can either choose a new subject for their project or, where appropriate, expand their Year 1 project by completing linked projects which the student would not have has the skills, experience or knowledge to complete in Year 1. Either route should reflect learning outcome from levels 4 and 5.