People Management in the 21st Century (20 credits)
You will learn behavioural aspects of people management in organisations and effective decision making skills and how to make informed choices to influence organisational action to achieve organisational objectives. By the end of the module you will be able to evaluate objectively and understand organisational behavioural situations and determine the best course of action from a range of perspectives. You will gain a range of skills and understanding of personality, motivation, group dynamics, communication, conflict management and negotiations, sustainability and ethics and many more.
Contemporary Business Issues (20 credits)
This module provides an introduction to business concepts and models. You will learn how to use information sources, research and analyse to apply these concepts to the practice of business. You will learn about contemporary and emerging business issues, including the structure and organisation of different industry sectors, the changing macro-environment, emergence of new economies and the inter-relatedness of the global trade. You will gain an understanding of prevailing themes impacting business today, such as, sustainability, enterprise, innovation, corporate social responsibility and globalisation. The module will support the development of your study skills for both your academic studies and skills in the modern workplace.
Accounting and Finance for Business (20 credits)
The module provides an introduction to accounting and finance for those who are NOT majoring in accounting or finance. It examines the basic principles and underlying concepts of accounting and the ways in which accounting statements and financial information can be used to improve the quality of decision making. You will learn key accounting and finance topics and be introduced to financial statements and case studies to understand the role of finance in the business environment.
Marketing Principles and Practice (20 credits)
The module is designed to provide you with an introduction to marketing, its fundamental concepts and an overview of marketing practice. You will learn how marketing differs from the production, product, and sales approaches to business. You will gain a wider understanding of the differences between the operational role of marketing and how it is applied as an organisational focus and the impact of the marketing environment. The module will define the main core marketing concepts, such as the marketing and services mix, consumer buyer behaviour, product development, market research and strategy, marketing communication, relationship and digital marketing.
Business Analysis (20 credits)
This module will help you develop a range of statistical and computing skills that can be used during the course of your academic programme and future careers in business. You will learn and engage in business and market research, statistics used in business, marketing, economics and finance. You will engage with published literature and various statistical techniques.
Economics (20 credits)
The aim of the module is to introduce you to the fundamental economic issues stemming from the scarcity of resources. The relationship between business and the economic problem is analysed by means of micro and macro-economic models to equip you with an understanding of decision-making at the levels of the market, the firm and the nation. You will analyse the operation of the individual market by means of demand and supply models. You will appraise different markets and the dynamic nature of these markets regarding, perfect competition, monopoly, oligopoly and monopolistic competition. Students will be introduced to macro-economic affairs and will learn how to critically assess current developments in the U.K. and Europe, free market versus government intervention, fiscal and monetary policies and global economies.
Management and Leadership (20 credits)
The module explores the context within which management and leadership takes place; the historical context within which the fundamental principles of management arise; the context of the external environment which impacts on organisational strategy, ambiguity in relation to organisational objectives, policies, working practices, ethical considerations and management approaches. You will explore a range of different perspectives on management and leadership with particular focus on particular issues.
Project Management (20 credits)
You will gain a comprehensive theoretical knowledge of the discipline of Project Management and will examine the role of project management through the application of a range of analytical models and tools as applied to a range of case studies. You will learn a range of topics in line with various project management methodology, such as the Association of Project Management Body of Knowledge (APM BOK). You will study a range of topics including, Project Selection Methods, Project Cost Estimating, Project Scheduling, Team-building within Projects, Project Risk Management, Project Quality Management and Project Termination methods. You will have access to interactive project management software, applications and training programmes including, Microsoft Projects and ILX Simulation Program. You will also have an opportunity to qualify for an Introductory Certificate in Project Management on successful completion of the module. Additionally, the knowledge gained will enable you to operate effectively in a project oriented environment within any type of business organisation.
Human Resources Management (20 credits)
This module will equip you with the ability to understand and analyse core HRM concepts, operational human resource activities and responsibilities and relate these to a range of organisational contexts. The module is designed to introduce you to a broad range of issues and concepts in Human Resource Management (HRM) with a focus on subject including, dynamics of workplace, the external environment, Managing Recruitment and Selection*; Performance Management *, Leading Equality and Diversity*, talent management, reward, learning and development, Health and Safety, Disciplinary and Grievances at Work and Globalisation and the internationalisation of HRM. This module is accredited by the Chartered Management Institute (CMI) Program which gives you the opportunity to study particular CMI modules and gain qualification at * CMI Level 5 Units 6004, 5003 and 5011 on successful completion.
Research Method (20 credits)
This module is designed to enable you to develop your skills and expertise in quantitative and qualitative data analysis, and to independently design and conduct an effective piece of research. You will learn about the nature of academic research and the characteristics of an effective research plan. You will be introduced to a range of more complex statistical techniques that build on the understanding they developed in Year 1. The use of PASWS to input and analyse data quantitative data will be covered along with techniques for collecting and analysing qualitative data.
Consumer Behaviour (20 credits)
What do we know about consumers and how can we manage our marketing activities to influence them to buy the products we take to market? The aim of the module is to develop a critical awareness and understanding of consumer and organisational buyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects of consumer behaviour. Firstly, the psychology of the individual consumer and the roles that memory, learning, motivation and perception play in consumer decision making. Secondly, the module will examine the social, cultural and environmental influences on the consumer, the family, reference groups, digital technologies, social class, age cohorts, broader socio-economic factors and the ways in which group membership influences individual consumers, and the impact of the ethical consumer. Thirdly, it will cover the main characteristics of organisational buyer behaviour and how they differ from household buyer behaviour.
Corporate and Business Law (20 credits)
Corporate and Business Law (CBL) develops knowledge and skills in the understanding of the general legal framework, and of specific legal areas relating to business, recognising the need to seek further specialist legal advice where necessary; and of compliance with the codes of ethics for professional accountants. This module develops knowledge and skills in the understanding of the general legal framework. It examines specific legal areas relating to business, and develops an appreciation of the legal environment, particularly promoting the ability to recognise the need for further specialist legal advice where necessary.
Strategic Management (20 credits)
The aim of the module is to provide you with an understanding of the impact of the business environment and the resources of the organisation, both human and material, on strategic planning and choice. This will enable you to consider strategic alternatives, evaluate your suitability and make you aware of the complex issues involved in implementing strategy and managing strategic change. The module will provide an overview of the concept of strategy and its management in organisations evaluating both the internal and external environments. An emphasis will be placed on helping you understand the competitive nature of business across all three sectors, and on the pragmatic application of tools and concepts in pursuit of organisational improvement.
Service Management (20 credits)
The module will provide you with an appreciation of the significant issues relating to management in the service sector and the management of the service provision in all sectors, focusing on the process of servitisation, managing the service encounter, service quality, service level, customer management and capacity management. The module will acquaint you with the complex demands made upon service management organisations and the challenges that staff within them face. You will gain an understanding of the environments in which services operate and will gain an appreciation of the different constraints placed upon them. You will explore a range of issues including, organisational management, HRM issues, legal issues, marketing and general environmental scanning issues.
Knowledge Management (20 credits)
This module will provide you with an understanding of the main concepts and theories of business and organisational knowledge and a practical perspective on its management in the private and public sectors. The module will cover the nature of knowledge, looking at epistemological issues impacting the typologies and sources of knowledge and exploring the distinction between tacit and explicit knowledge. You will explore knowledge and how it contributes to the strategic management of the organisation and its business functions. The module will examine ethical issues relating to the protection of intellectual property. You will examine the ways that knowledge management initiatives and issues can be addressed in organisations.
Business Ethics (20 credits)
The module is designed to help you develop, an understanding of ethical theory, the ability to apply relevant theory to business situations, and to encourage you to develop your own individual perspective as ethical decision makers. The module will consist of a broad syllabus addressing practical considerations of the nature of ethics, the traditional and post-modern ethical theories to develop an appreciation of these theories in the practical setting of modern business processes. You will examine and apply contrasting theories using topical examples from business practice and will evaluate the relevance of concepts in today’s business environment.
Dissertation (40 credits)
The aim of the module is to provide you with the opportunity for the practical application of theory to a business oriented problem and to develop research skills and the principles of research design. You will learn how to produce a brief research proposal and will benefit from individual and group tutorial support giving you the opportunity to discuss the nature, scope and suitability of the proposed study before it receives approval. You will undertake an extended research project in the area of your choice under the supervision of a member of the University Centre.