Public Relations has moved beyond companies and corporations to government bodies, charities, third sector organisations, the creative industries and an ever growing number of celebrities and people in the public eye.
The sector is characterised by rapid changes, whether in terms of Social Media platforms or context in which the targeted audience find themselves, and organisations constantly need to adapt to these shifts.
Having worked closely with the teaching staff at CCCU, and with first-hand experience of hiring a number of their previous PR students for my own PR/digital agency Zoodikers, I can highly recommend this MA in PR.
Katie King, MBA CEO of AI in Marketing; Managing Director of Zoodikers.
Our programme will equip you with skills and a knowledge base to critically understand and navigate this environment both in your professional roles and as an individual. Our Public Relations course is a professionally-accredited programme taught by an experienced teaching team and will include contributions from industry experts.
The course focuses on professional knowledge and skills development in Public Relations but also covers academic study of the field and the shifts in communications that have happened in the twenty-first century. It will also enhances your research skills, which will aid your understanding of how to produce press releases and reach particular audiences.
As we know that lives are busy, we have designed the course to be taught through a combination of intensive weekends, distance learning and tutorials. The course is accredited by the Chartered Institute of Public Relations (CIPR) (subject to validation), as well as students will become members of the PR and Communications Association (PRCA). These associations provide a wealth of invaluable resources, networking opportunities, and up-to-date industry information and news.
The course is taught by a team of experienced educators who have had professional careers in a related sector and/or are internationally recognised researchers in the field. A group of non-academic partners and advisors also contribute to the delivery of the programme, in the form of visiting talks, debates and discussions, contributing to assignment briefs, and offering networking opportunities. These professionals have significant experience in the industries, media and communication agencies and as online/digital media practitioners.
You can sign up to complete the MA programme as a whole, or undertake it in stages – initially working towards a Postgraduate Certificate then a Postgraduate Diploma, before completing your Masters qualification. If you do not wish to commit to the full Masters qualification, you can choose to complete either a Postgraduate Certificate or Postgraduate Diploma, depending on the module credits you accrue.