MSc International Tourism & Hospitality Management

Throughout this module, you will examine sustainability principles, practices and challenges within the tourism and hospitality sectors.

You will examine how organisations balance economic growth with environmental preservation and social responsibility. Using real-world case studies, you will explore tourism planning and development and its impacts on ecosystems, cultures and economies. 

You will also learn to implement sustainable practices such as resource efficiency, waste management and ethical sourcing. This will equip you with the knowledge and skills needed to contribute to a more sustainable and resilient tourism and hospitality industry, alongside considering your role as an ethical practitioner.

You will explore the strategic management of resources and marketing to drive organisational success in competitive and dynamic business environments.

You will examine how businesses allocate, develop and optimise resources, including financial, human, technological and physical resources, while leveraging strategic marketing principles to create value, gain a competitive advantage, and sustain growth.

Throughout the module, you will learn how the integration of strategic resource management and marketing creates value, enhances brand positioning, and drives competitive advantage.

You will also evaluate how effective management ensures sustainable growth, maximises return on investment (ROI), and fosters strong customer relationships, leading to long-term success in dynamic markets.

This module provides you with an industry-focused learning experience designed to develop and enhance your professional and consultancy skills relevant to tourism and hospitality. You will explore the role of consultancy teams and best practices in engaging with and meeting industry client needs.

You will also be introduced to the CCCU approach to developing enterprising, professional graduates, which emphasises experiential and reflective learning, enabling you to enhance your self-awareness, professionalism, attributes and skills whilst expanding your tourism and hospitality industry networks and sector awareness.

A key feature of this module is collaboration with tourism and hospitality industry mentors, who will present real-world project briefs, where you will work in small consultancy teams to develop creative solutions and strategic recommendations.

This module explores the role of research in informing management and policy decisions in the Tourism, Hospitality and Events industries and provides you with essential research skills.

You will be introduced to a range of industry-relevant ideas and techniques that you can then use for your own research.  You will learn about both qualitative and quantitative research techniques with an emphasis on data collection, analysis, and interpretation.

You will learn how to design research projects, formulate hypotheses, and apply various methods to real-world tourism, hospitality, and event contexts, including surveys, interviews, and case studies. 

Throughout this module, you will enhance your understanding of the importance of evidence-based decision-making in the industry and, in turn, be equipped to assess research and apply findings to enhance industry practices.

Throughout this module, you will investigate the creative placemaking strategies, policies and interventions that give places vital to the tourism, hospitality and events industries their dynamism and vibrancy.

You will investigate a host of real-world examples, from the themed mega-cities to remote communities, depending on local artisanship through food, festivals and crafts for their cultural and economic resilience and authenticity.

You will examine key visitor management issues that shape visitors’ experiences of creative places, including signage, queuing, and visitor flow. You will also explore how creativity infuses a sense of place and atmospherics, flowing into creative, imaginative destinations which are rich with invention, stories and surprise.

In addition, you will discover the creative and cultural markets within tourism, hospitality and events, and how they co-produce their encounters and experiences. This will include learning how to creatively market destination images.

Industry-focused and practice-led, these interdisciplinary modules invite you to work collaboratively, applying your advanced degree knowledge and skills to creatively tackle complex challenges that face our society today, to innovate, harness technology and become active change-makers in the workplace and beyond.

You will choose one of these modules. Click here to find out more and explore the full selection available.