MSc International Events Management

This module will develop your critical understanding of the event design processes that are common across a wide range of events, including local and mega-events, weddings and conferences. You will critically evaluate the stages of the event life-cycle, with particular focus on stakeholder engagement, project management, risk and venue management.

Equal emphasis is placed on the creative design processes that transform events into experiences. This includes creative theming, atmospheric formulation and the staging of large-scale spectacles designed to captivate and overwhelm the senses.

You will explore how creative and operational processes are interwoven throughout the planning and staging of events, analysing their respective roles and interdependencies through advanced scholarship.

Contemporary case studies and critical issues, including the uses of technology, inclusion and representation, greening events, globalisation and authenticity, will enrich your learning journey of this exciting and varied subject.

You will explore the strategic management of resources and marketing to drive organisational success in competitive and dynamic business environments.

You will examine how businesses allocate, develop, and optimise resources, including financial, human, technological and physical resources, while leveraging strategic marketing principles to create value, gain a competitive advantage, and sustain growth.

Throughout the module, you will learn how the integration of strategic resource management and marketing creates value, enhances brand positioning, and drives competitive advantage.

You will also evaluate how effective management ensures sustainable growth, maximises return on investment (ROI), and fosters strong customer relationships, leading to long-term success in dynamic markets.

This module provides you with an industry-focused learning experience designed to develop and enhance your professional and consultancy skills relevant to events management. You will explore the role of consultancy teams and best practices for engaging with event industry clients and responding effectively to their needs.

You will also be introduced to the CCCU approach to Developing Enterprising, Professional Graduates, which emphasises experiential and reflective learning. This approach supports the development of self-awareness, professionalism and key employability attributes, while helping you expand your industry networks and sector insight. 

A key feature of this module is collaboration with industry mentors, who will present real-world project briefs, where you will work in small consultancy teams to develop creative solutions and strategic recommendations.

This module explores the role of research in informing management and policy decisions in the Tourism, Hospitality and Events industries, providing you with essential research skills. You will be introduced to a range of industry-relevant ideas and techniques that you can then use for your own research.

You will learn about both qualitative and quantitative research techniques with an emphasis on data collection, analysis and interpretation. You will learn how to design research projects, formulate hypotheses and apply various methods to real-world tourism, hospitality and event contexts, including surveys, interviews, and case studies.

Throughout this module, you will enhance your understanding of the importance of evidence-based decision-making in the industry. You will develop the ability to assess research and apply findings to enhance industry practices.

Throughout this module, you will investigate the creative placemaking strategies, policies and interventions that give places vital to the tourism, hospitality and events industries their dynamism and vibrancy.

You will investigate a host of real-world examples, from the themed mega-cities to remote communities, depending on local artisanship through food, festivals and crafts for their cultural and economic resilience and authenticity.

You will examine key visitor management issues that shape visitors’ experiences of creative places, including signage, queuing, and visitor flow. You will also explore how creativity infuses a sense of place and atmospherics, flowing into creative, imaginative destinations which are rich with invention, stories and surprise.

In addition, you will discover the creative and cultural markets within tourism, hospitality and events, and how they co-produce their encounters and experiences. This will include learning how to creatively market destination images.

Throughout this module, you will conduct an original research project in an area of your choice, aligned to your chosen industry. You will be supported in identifying, planning, and executing your research, while developing as an independent, critically reflective, empirically informed, and industry-responsive researcher within your subject specialism.

Industry-focused and practice-led, these interdisciplinary modules invite you to work collaboratively, applying your advanced degree knowledge and skills to creatively tackle complex challenges that face our society today, to innovate, harness technology and become active change-makers in the workplace and beyond.

You will choose one of these modules. Click here to find out more and explore the full selection available.