Studying at Christ Church has allowed me to learn about the business environment while practising the creativity of the advertising world.
Grace, Advertising and Marketing student
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Overview
The advertising industry plays a key role in communicating between the company and its customers – both online, outdoor and through many different media and social media channels.
With the growth of digital media, advertising has becoming more challenging but to stand out from competitors, companies have turned to new and more creative approaches to make sure their brand is heard.
This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, how to create effective advertising messages, and how to produce convincing presentations to convey ideas.
Why Study Advertising?
The advertising and branding industries play an increasingly important role in the global economy, and qualifications in this area offer opportunities to become part of this exciting and growing industry.
Entry requirements
A typical offer would be 88-112 UCAS Tariff points.
For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.
88-112
UCAS Points
All about the course
As part of your course, you will study specialist modules in advertising strategy, media planning, creative campaign development and brand management and communication.
You will explore areas including:
- advertising campaign development
- branding
- marketing principles and practice
- consumer behaviour and insight.
- copywriting
In your first year you will take introductory modules that give you a solid grounding in marketing with some wider business knowledge. In your second and third years you take core modules to build your branding, digital and consumer knowledge with option modules select modules to help you develop your career interests. Options include copywriting and content creation, market research, digital and social media marketing, international and intercultural marketing communication.
Between years two and three, you can choose to spend a year in a full-time, paid work placement, with support from the Business School and the University’s career development service. This valuable opportunity enhances your knowledge and professional development.
Module information
Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience.
In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.
Core/optional modules
How you’ll learn
You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term -time.
All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.
Most staff have worked as practitioners and are also actively involved in research, knowledge exchange and cross cultural teaching at institutions in other parts of Europe.
Delivery of modules will typically consist of a two hour lecture and a two hour seminar per week for a semester, for each of the six modules. Blended learning is widely used to support both teaching, learning and student support.
A Business School Advisory Board has been established which includes representatives from across the private and public sector. This encourages employer engagement as the Board engages in discussion about technical content of the curriculum and the development of wider employability skills, the provision of work placement opportunities, guest speakers, live case studies, and workplace visits.
Our team of experienced professionals will nurture and support your understanding of this dynamic and ever-evolving discipline at both a practical and theoretical level.
Mark McGeeAdvertising Programme Director
How you’ll be assessed
You will be assessed by several methods including essays, reports, business simulations, presentations, reflective logs, computer based assessments, examinations, and case studies, both individually and as a group.
This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.
Your future career
Successful graduates are equipped to work in a wide and varied range of roles across the advertising industry, from specialist advertising and media agencies to working within in-house marketing departments. There are also opportunities to work in brand management and communication, digital marketing, social media strategy, and media planning. Alternatively, you may wish to go on to postgraduate studies in marketing, brand communications and branding strategy.
Combination courses
Combined UCAS Codes
| Course | UCAS Code | Placement Year |
|---|---|---|
| Business Management | NN51 | N6N1 |
| Digital Media | NP35 | N5P4 |
| English Language and Linguistics | NN59 | - |
| Events Planning | 5D28 | N5N5 |
| Marketing | NN56 | 5N4N |
| Media and Communications | NP54 | P3N5 |
| Psychology | NC59 | N5C9 |
| Public Relations & Media | NN55 | - |
| Tourism Studies | NN57 | - |
Fees
The 2021/22 annual tuition fees for this course are:
| UK | Overseas | |
|---|---|---|
| Full-time | £9,250 | £13,000 |
| Full-time - placement year | £1,850 | N/A |
| Part-time | £4,625 | N/A |
Tuition fees for all courses are payable on an annual basis, except where stated.
Please read the 2021/22 Tuition Fee Statement for further information regarding 2021/22 tuition fees and year on year fee increases.
- Read advice about funding your degree
- See information about the financial support available for undergraduate studies
- If you would like information about paying your fees, please contact accounts.receivable@canterbury.ac.uk
- For specific fee queries, please contact fees@canterbury.ac.uk
Regulated by the Office for Students
The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.
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Duration:
3 yearsUCAS code:
See combinationsLocation(s):
CanterburyAny questions?
Email us
courses@canterbury.ac.uk
Phone us
+44 (0)1227 928000
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