I love the Christ Church environment - especially the library, with the quiet areas for study and the rooms for practising presentations.Harriet, Advertising and Digital Media student
The advertising industry is one of the fastest changing areas of business and marketing. Our degree offers you a great opportunity to understand and be involved in this dynamic sector.
The growth of digital media has created a huge range of communication channels, and has made advertising a challenging and fascinating industry that plays an increasingly important role in the global economy.
Our course is business focused, and designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity and business strategy, how advertising messages communicate and persuade, and how to produce convincing presentations.
The advertising and branding industries play an increasingly important role in the global economy, and qualifications in this area offer opportunities to become part of this exciting and growing industry. Our advertising course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. On our advertising course you will be able to experience a fascinating mixture of creativity and business strategy, combining research, planning and management skills with creativity, imagination and innovation.
A typical offer would be 88-112 UCAS Tariff points.
As part of your course you will study specialist modules in advertising strategy, media planning, creative campaign development and brand management and communication.
You will explore areas including:
In your first year you will take introductory modules that give you a solid grounding in general business. In your second and third years you will be able to choose modules that introduce you to marketing planning, copywriting, market research, and international and cross-cultural marketing.
You can spend an optional year during your degree in a full-time, paid work placement with an employer, supported by the University’s career development service. This valuable opportunity enhances your professional development by giving experience in a real environment.
Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience.
In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.
You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term -time.
All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.
The majority of staff have worked as practitioners and are also actively involved in research, knowledge exchange and cross cultural teaching at institutions in other parts of Europe.
Delivery of modules will typically consist of a one hour lecture and a one hour seminar per week for each of the six modules being studied each year. If you choose to take Advertising with either Marketing or Business Studies these modules will all be in the Business School. If you take another combination, your modules will be taken from other Schools and you will be taught by staff in those areas.
You will have access to our Christ Church Trading Floor. This offers you the chance to gain practical experience of trade floor activities and financial market analysis. We are one of the few universities in the UK offering direct use of Bloomberg data, information and analytics in a dedicated trading room which provides a simulation of what it is like to work on a real trading floor in the financial district.
A Business School Advisory Board has been established which includes representatives from across the private and public sector. This encourages employer engagement as the Board engages in discussion about technical content of the curriculum and the development of wider employability skills, the provision of work placement opportunities, guest speakers, live case studies, and workplace visits.
Our team of experienced professionals will nurture and support your understanding of this dynamic and ever-evolving discipline at both a practical and theoretical level.Mark McGeeAdvertising Programme Director
You will be assessed by several methods including essays, reports, business simulations, presentations, reflective logs, computer based assessments, examinations, and case studies, both individually and as a group.
This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.
Successful graduates are equipped to work in a wide and varied range of roles across the advertising industry, from specialist advertising and media agencies to working within in-house marketing departments. There are also opportunities to work in brand management and communication, digital marketing, social media strategy, and media planning. Alternatively, you may wish to go on to postgraduate studies in marketing, brand communications and branding strategy.
|Course||UCAS Code||Placement Year|
|Media and Communications||NP54||P3N5|
|Public Relations & Media||NN55||-|
The 2021/22 annual tuition fees for this course are:
|Full-time - placement year||£1,850||N/A|
Tuition fees for all courses are payable on an annual basis, except where stated.
Please read the 2021/22 Tuition Fee Statement for further information regarding 2021/22 tuition fees and year on year fee increases.
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