Studying at Christ Church has allowed me to learn about the business environment while practising the creativity of the advertising world.

Grace, Advertising and Marketing student

    How do you want to study?

    Duration:

    3 years

    UCAS code:

    See combinations

    Location(s):

    Canterbury
    Apply via UCASBook an Open Day

    Overview

    The advertising industry plays a key role in communicating between the organisation and its customers – online, outdoor and through different media and social media channels.

    With the growth of digital media, advertising has become more challenging. In order to stand out from competitors, organisations have shifted to more creative and innovative approaches to ensure their brand attracts attention and that advertising expenditure is effective.

    This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, create effective advertising messages, and produce convincing presentations to deliver ideas.

    Why Study Advertising?

    On our advertising course you will explore how advertising fits into the wider marketing and business objectives combining customer research, planning and management with imagination and innovation. Our degree gives you opportunities to become part of this exciting and growing industry, both locally and internationally.

    The course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing, measuring and monitoring success.

    This course offers you real hands-on experience of developing advertising, public relations and social media campaigns, often in collaboration with professional organisations or real clients who are looking for a creative communication solution. Our clients might be local, regional or global organisations.

      All about the course

      You will study specialist modules in advertising strategy, media planning, creative campaign development and brand management and communication. As a combined Honours course, you will then select another subject area to pair with Advertising. There are a lots of options, including Marketing, Business Management, Events Planning, Digital Media, etc.

      You will explore areas including:

      • advertising campaign development
      • consumer behaviour and insight
      • creating advertising, PR and social media content
      • brand management
      • marketing – from basic operations to strategy

      In your first year of study, you will take introductory modules that give you a solid grounding in marketing with some wider business knowledge. In your second and third years, you will take core modules to build your branding, digital and consumer knowledge, with option modules to help you develop your career interests. Options include content creation and copyrighting, marketing research, digital and social media marketing, international and intercultural marketing communication.

      If you are looking for opportunities for travel there are short European trips, modules and schemes to spend a year in North America. In addition, between years two and three, you can choose to spend a year in a full-time, paid work placement, with support from the Business School and the University’s career development service. This valuable opportunity enhances your knowledge and professional development.

      Entry requirements

      Qualification type

      Grades

      A Levels BCC
      BTEC DMM
      Access 6 Distinctions and 39 Merits
      International Baccalaureate 28 Points
      Combinations A combination of qualifications totalling 104 -112 UCAS points

      For more information on the IELTS (International English language Testing System) requirements for this course, please click here to visit our dedicated web page.

      More information about entry requirements.

      104-112
      UCAS Points

      Module information

      Please note that the list of optional modules and their availability may be subject to change. We continually review and where appropriate, revise the range of modules on offer to reflect changes in the subject and ensure the best student experience. 

      In Year One combined honours students will take three core modules. These modules differ depending on the combining subject. They have been set to meet the learning needs of the combined honours subject and align with the specific combination. You can see the list of core modules for each combination here.

      Core/optional modules

      How you’ll learn

      You will study modules to the value of 120 credits each year and the credits are normally 20 per module. Each module combines 50 hours of lecture and seminars with 150 hours of self-study time which you will use for reading, research and preparation and production of assessments. On average, you should expect to study for 35 hours per week during term-time.

      All programmes are informed by the University’s Learning and Teaching Strategy 2015-2022.

      Most of our staff have experience as practitioners and are actively engaged in research and knowledge exchange projects, as well as consulting to commercial enterprises. Our team brings together academics from different parts of the world, with teaching experience in Europe and beyond. This allows us to provide teaching that is relevant to industry and informed by developments in academia and the wider business sphere.

      Delivery of modules will typically consist of a two hour lecture and a two hour seminar per week for a semester, for each of the six modules. Blended learning is widely used to support both teaching, learning and student support.

      A Business School Advisory Board has been established which includes representatives from across the private and public sector. This encourages employer engagement as the Board engages in discussion about technical content of the curriculum and the development of wider employability skills, the provision of work placement opportunities, guest speakers, live case studies, and workplace visits.

      We are passionate about the fantastic course we have developed in Advertising and hope you are too! We will nurture and support your personal and professional development in helping you earn your stripes to become an Advertising professional when you graduate.

      Dr Justin BenekeAdvertising Course Director

      How you’ll be assessed

      You will be assessed by several methods including essays, reports, business simulations, presentations, reflective journals, computer based assessments, examinations, and case studies, both individually and as a group.

      This mixture is intended to build individual knowledge and skills in the application of theory and best practice to realistic advertising and marketing scenarios. It also provides valuable experience in the importance of effective teamwork and leadership in achieving goals.

      Your future career

      The advertising and branding industries play an increasingly important role in the global economy. Successful graduates are equipped to work in a wide and varied range of roles across the advertising industry, from specialist advertising and media agencies to working within in-house marketing departments. There are also opportunities to work in brand management and communication, digital marketing, public relations, social media strategy, and media planning. Alternatively, you may wish to go on to postgraduate studies in marketing, brand communications and branding strategy.

      Combined honours

      Combined UCAS Codes

      We constantly assess our curriculum to ensure students have the best possible study experience and this means our course combinations are subject to change. If you are interested in a particular combination please contact our friendly course enquiry team to discuss your choice.

      courses@canterbury.ac.uk

      Course UCAS Code Placement Year
      Business Management NN51 N6N1
      English Literature NN60  
      Events Planning 5D28 N5N5
      Human Resource Management NN17  
      International Relations NN18  
      Marketing NN56 5N4N
      Media and Communications NP54 P3N5
      Politics NC60  
      Public Relations & Media NN55 -
      Tourism Studies NN57 -

      Combined Honours explained.

      Fees

      The 2022/23 annual tuition fees for this course are:

        UK** Overseas***
      Full-time £9,250 £14,500
      Full-time - placement year £1,850 N/A
      Part-time £4,625 £7,250

      Tuition fees for all courses are payable on an annual basis, except where stated.

      Please read the 2022/23 Tuition Fee Statement for further information regarding 2022/23 tuition fees and year on year fee increases.

      **Home (UK) Fees

      The fees above are for the 2022/23 academic year but may be subject to change following any announcements by the UK Government (approved by Parliament) regarding maximum Undergraduate tuition fee caps for 2022/23.

      In addition, the University reserves the right to increase all full-time and part-time Undergraduate tuition fees mid-course, in line with any further inflationary increase in the Government tuition fee cap which is approved by Parliament. The University will publish information about any changes to tuition fees on its website.

      ***Overseas Fees (including EU fees):

      Undergraduate Overseas tuition fees for International students are not subject to the Government’s regulations on maximum tuition fees.

      Students with an Overseas fee status will be eligible for an International student Scholarship fee discount of £1,500, which will be applied to all Full-time Undergraduate courses with a tuition fee of £14,500.

      Students with an EU fee status will be eligible for the EEA Transition Scholarship. Further details can be found here: https://www.canterbury.ac.uk/study-here/fees-and-funding/international-student-fees-and-funding

      Diamond Jubilee Scholarships and Bursaries

      To celebrate 60 years of transforming lives through education new cash bursary and scholarship opportunities are available for students starting a degree in September 2022. See full details.

      Regulated by the Office for Students

      The Office for Students (OfS) regulates Canterbury Christ Church University. The OfS is the independent regulator of higher education in England. It aims to ensure that every student, whatever their background, has a fulfilling experience of higher education that enriches their lives and careers. Further details about its work are available on the OfS website.

      Apply now

      Duration:

      3 years

      UCAS code:

      See combinations

      Location(s):

      Canterbury
      Apply via UCAS

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