Cammegh Limited is a market leader in the live gaming industry, manufacturing roulette wheels and electronic display systems. Together, Cammegh Limited and the Business School have been awarded a unique 18 month Knowledge Transfer Partnership (KTP) funded by the Technology Strategy Board, designed to help develop future business leaders.
This exciting partnership formed between Cammegh Limited and the Business School ('Knowledge Base' partner) will facilitate the transfer of knowledge, technology and skills into the business. This valuable project seeks to establish a range of digital marketing activities and embed a new customer orientated culture within Cammegh Limited, which will bring a range of commercial benefits.
An associate, who is recently qualified, is to be recruited in the next few months to work at Cammegh Limited, whilst being closely supported by Kristine Pole, Senior Lecturer from Christ Church Business School.
This project is of strategic importance to the business. Therefore, the new associate will be required to project manage a number of activities across the full marketing and PR spectrum. In particular, they will design and deliver the marketing and communications strategy and develop a Customer Relationship Management system to build customer relationships.
"We are very excited to be working with Canterbury University for this KTP. I am confident that this partnership will bring great benefits to both the associate and Cammegh.
The successful implementation of this project will allow Cammegh to continue to grow, develop new skills and bring great value to the business. The scheme hopes to embed a more structured and dynamic focus to marketing and communications, which can continue on after the KTP has concluded. It is also an excellent opportunity for the associate to gain new skills and learn in a practical environment."