Staff Profile


Mrs Shola Osinaike

Senior Lecturer

School: School of Human and Life Sciences

Campus: Canterbury

Tel: 01227 921758

Profile summary

Shola Osinaike is a Senior Lecturer in Tourism, Leisure and Event Management at Canterbury Christ Church University (CCCU) teaching Account, Finance and Management modules. Prior to her appointment with CCCU, she worked as visiting lecturer at the University of Wolverhampton for four years teaching on Employability, Business Operations and Tourism management modules.

 Shola is a Fellow of the Higher Education Academy (FHEA). She holds BSc Accounting from University of Ilorin, Nigeria and MA Hospitality management from University of Wolverhampton. Adesola have experiences as operations and finance manager of fast food and restaurants for over 15 years. Her experiences in the hospitality industry enhance the contextualisation of her teaching and research.

Research and knowledge exchange

Adesola contributed to the analysis of the First Rate Exchange Services Holiday Confidence Index (HCI) quarterly which involves analysing consumers holiday intention, frequency and duration of holiday abroad, cost of booking, travel money and money spent at the holiday destination.

Her research interest is in revenue management and performance measurement and management in the Hospitality and Tourism industry within the small and medium enterprise (SME). Previous research includes research on the adoption of revenue management system in the Hospitality industry using small and medium hotels as case studies. The research focused on pricing strategies, customer segmentation and overbooking management in small and medium hotels.

Teaching and subject expertise


Accounting and Finance for Tourism, Leisure and Events

Events Operational Design

Events Staging

Managing Business Performance

Strategic Financial Management

Post Graduate

Managing Resources

Events Design and Production

External activities

External examiner- Coventry University College, Financial services Undergraduate programme.

Publications and research outputs

Adesola contributed to book publication on Revenue Management, in Operations Management in Travel Industry edited by Peter Robinson, Paul Fallon, Harry Cameron and J.C Crotts. CABI, 2016.


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Last edited: 05/12/2017 03:57:00