Shola Osinaike is a Senior Lecturer in Tourism, Leisure and Event Management at Canterbury Christ Church University (CCCU) teaching Account, Finance and Management modules. Prior to her appointment with CCCU, she worked as visiting lecturer at the University of Wolverhampton for four years teaching on Employability, Business Operations and Tourism management modules.
Shola is a Fellow of the Higher Education Academy (FHEA). She holds BSc Accounting from University of Ilorin, Nigeria and MA Hospitality management from University of Wolverhampton. Adesola have experiences as operations and finance manager of fast food and restaurants for over 15 years. Her experiences in the hospitality industry enhance the contextualisation of her teaching and research.
Research and knowledge exchange
Adesola contributed to the analysis of the First Rate Exchange Services Holiday Confidence Index (HCI) quarterly which involves analysing consumers holiday intention, frequency and duration of holiday abroad, cost of booking, travel money and money spent at the holiday destination.
Her research interest is in revenue management and performance measurement and management in the Hospitality and Tourism industry within the small and medium enterprise (SME). Previous research includes research on the adoption of revenue management system in the Hospitality industry using small and medium hotels as case studies. The research focused on pricing strategies, customer segmentation and overbooking management in small and medium hotels.
Teaching and subject expertise
Accounting and Finance for Tourism, Leisure and Events
Events Operational Design
Managing Business Performance
Strategic Financial Management
Events Design and Production
External examiner- Coventry University College, Financial services Undergraduate programme.
Publications and research outputs
Adesola contributed to book publication on Revenue Management, in Operations Management in Travel Industry edited by Peter Robinson, Paul Fallon, Harry Cameron and J.C Crotts. CABI, 2016.