Title: 'L’AQUA: Legends and myths on water for European tourist routes’ (Dr Tony Theocharous, Scientific Coordinator).
Funding Body: EU 'Cooperation projects to support transnational tourism based on European cultural and industrial heritage' (69/G/ENT/PPA/13/411).
Aqua integrates 11 partners from 8 different countries cooperating in the design of a transnational product and route in the area of myths, legends and traditions related to water, thus focusing on intangible cultural heritage.
While the valorisation, exploitation and promotion of the tangible cultural heritage is well established, the exploitation of the intangible cultural heritage is behind, having a wide range of opportunities in terms of tourism innovation and new products, as well as the preservation of local communities through the creation of tourism-related job opportunities.
Moreover, the members of L´Aqua project have a strong commitment with local traditions, stating stories, sagas, legends and all the elements within this intangible cultural heritage, believing that it deserves the same level of attention as the tangible heritage because of its equal contribution to the preservation of local communities and sustainability in tourism.