Staff profile

photograph

Mrs Kristine Pole

Senior Lecturer

School: Christ Church Business School

Campus: Canterbury

Tel: 01227 922219

Profile summary

1995 - present      Senior Lecturer, The Business School, Canterbury Christ Church University

2013 - 2016          Programme Director PR, Media and Marketing; Programme Director Marketing

2003 - 2008          PR Manager (part-time) for Digital Worlds International 

1996 - 1998          Visiting Lecturer, Exeter University Business School

1994 - 1995          Visiting Lecturer, University of Manchester (formerly UMIST)

1993 - 1995          Lecturer, School of Retailing, Manchester Metropolitan University          

1991 - 1993          PR and Marketing Manager,  Cannington College, Bridgwater, Somerset

1988 -1989           Assistant PR Officer (Health and Beauty) Selfridges plc, London

Research and knowledge exchange

UK bloggers survey 2019 with Vuelio, KE report (24pp)

7th Annual International Study of Social Journalism, 2017 (with Gorkana and Cision); The use, views, behaviours and attitudes of journalists towards social media and the PR-journalist relationship. Analysis for Canada, UK, Sweden, Germany, Finland, France and International.

6th Annual International Study of Social Journalism, 2016 (with Gorkana and Cision ); The use, views, behaviours and attitudes of journalists towards social media and the PR-journalist relationship.  Analysis for Canada, UK, Sweden, Germany, Finland, France and International.

UK bloggers survey 2017 with Vuelio, KE report (22pp)

5th Annual International Study of Social Journalism, 2016 (with Gorkana and Cision ); The use, views, behaviours and attitudes of journalists towards social media and the PR-journalist relationship. Analysis for Canada, UK, Sweden, Germany, Finland, France and International.

UK bloggers survey 2016 with Vuelio, KE report (18pp)

PR professionals’ use of social media and their relationship with journalists (2015) with Cision UK  DOI: 10.13140/RG.2.1.2659.6009 

Social Journalism Study 2016 with Gorkana, a quantitative international study on social media use and the relationship between PR and journalism.

July 2014 - July 2016 Knolwedge Exchange Partnership Social Media and Marketing project with Cammegh 

June 2015 UK bloggers and PR study with Vuelio, KE report

July 2014 Social Journalism Study with Cision DE, a quantitative international study social media use and the relationship between PR and journalism.

June 2013 The role of Social Media for SME's in the South East' breakfast meeting with Zoodikers PR for REDC with SME's in Mid-Kent

September 2012 with Cision.de and Forrester Research; a Global Social Journalism Study from 11 countries 2012 with Gulyas, A.

March 2012 with Zoodikers PR, The B2B use of social media for SME’s, survey and report

June 2011 with Cision UK, European survey of Journalists use of social media

Teaching and subject expertise

PR (PR strategy in Year III), includes organisation a one day interactive crisis communicaiton simulation, Associate Member of CIPR (Chartered Institute of Public Relations)

Marketing Culture and Communication (Year III module) 

Work Based Learning; Year II core module building employability and interpersonal skills

Digital Marketing focussing on Social Media Marketing 

External activities

Academy of Marketing (2018) conference paper with Fearon, C, ‘Evaluating an interactive PR and marketing simulation: A communities of practice approach, University of Stirling.

Academy of Marketing (2016) working paper 'A qualitative study of B2B sales in SME's' with J.Jacobs

Academy of Marketing (2014) Working paper, 'A social media segmentation of journalists, their use of social media and relationship with PR practitioners' Bournemouth University

Academy of Marketing (2013) conference paper 'An international study of social media and its role within journalism and the journalist - PR practitioner relationship' Track Award Winner

Academy of Marketing (2012) Conference paper 'The role of social media in the journalist and PR practitioner relationship', Southampton University

July (2003) Academy of Marketing Association Annual Conference, Aston University, ‘Emotional Impact of Charity Communication – Perspectives of Door to Door Campaigns’ with J Haskell

July (2002) Academy of Marketing Association Annual Conference, Nottingham University Business School ‘Buyer-supplier relationships in the pub/leisure sector’

July (1998) Academy of Marketing Association Annual Conference, ‘Perceptions of unaddressed Direct Mail’ with Stuart, M and Ratcliffe, J, Manchester Metropolitan University

July (1997) Academy of Marketing Association, Annual Conference ‘Learning to Say Thank You’ with Sargeant, A, Glasgow Caledonian University

July (1995), Academy of Marketing Association, Annual Conference ‘Comparison of department store buyers skills’ with Ratcliffe, J, Bradford University

Publications and research outputs

Academy of Marketing (2018) conference paper with Fearon, C, ‘Evaluating an interactive PR and marketing simulation: A communities of practice approach, University of Stirling.

Chapter 7 in Goweck, H and McGoldrick, P (2015) Retail Marketing Management: Principles and Practice, Pearson ISBN-10: ISBN-10: 0273758748

Pole. K.L,  (2014) Academy of Marketing ‘Building a better PR –journalist relationship – a social media segmentation’, Bournemouth University

Pole. K.L, (2013) ‘An international study of social media and its role within journalism and the journalist - PR practitioner relationship’, University of South Wales, Academy of Marketing conference paper, Track Award Winner for ‘Marketing communication and PR’

Sargeant, A and Pole. K.L, (2001), ‘UK Trust Fundraising – Learning to Say Thank You’, The Journal of Non-Profit and Voluntary Sector Marketing, 3 (2) pp 122-35

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Last edited: 05/12/2017 07:57:00