Before joining the Business School at Canterbury Christ Church University in April 2002, Jake worked for ten years for other academic institutions in Suffolk and Shropshire. Prior to this he gained valuable experience in the commercial and public sector working for a variety of organisations including as a retail manager (in New Zealand), at Gatwick Airport, for an international insurance company, for Canterbury City Council and on the cross channel ferry service.
Jake's main research interest is with the product placement business with particular reference to the mainstream film industry; on which he has presented his research findings to several conferences and written on the subject for different publications. His main teaching responsibilities are as leader for the Retail Marketing and Service Management undergraduate modules, both of which are consistently popular choices with both Marketing and Business students. Jake has also worked as an External Examiner for both the University Campus Suffolk, for the University of Hertfordshire and as an assessor for Anglia Ruskin University.
Research and knowledge exchange
Jake's main area of focus here is on research for his PhD on the efficacy of using product placement as a marketing tool; much of this placement activity appears to go un-noticed by viewers (and by definition potential consumers) and if this is indeed the case then it serves no useful purpose for the brand owners; or that the money could have been used in more effective ways by the sponsoring company. The research is due for completion in June 2013. As well as his own research interest Jake supervises students with their dissertations at both Masters level, on the M.A., M.Sc. and M.B.A. programmes, and at Undergraduate level on various business, marketing and management degrees.
Teaching and subject expertise
As a member of the Chartered Institute of Marketing Jake has developed his interest in many areas and aspects of Marketing and its associated industries over a long period of time. With experience of working in the retail industry this has combined with his academic interests and given him the perfect opportunity to teach in this area, as Jake often says people will often be oblivious to the enormity of the retail industry as they focus solely on the retail outlets and the products themselves with thought for all the activity that exists away from the shop floor. Students can also quickly see the application of this subject from their interaction with retailers as employees and / or consumers making this an interesting and involving discipline.
Jake's other main focus of teaching is with Service Management, an industry so wide and varied that it includes a huge diversity of employers and in the developed economy that we live in provides employment for the vast majority of our graduates. As a lecturer committed to both research and to teaching Jake is a Fellow of the Higher Education Academy.
While Jake has held workshops and dicussions on Retail Marketing and the wider retail industry his main area of interest is in product placement in mainstream films. He has presented to various audiences on this topic including to those with an interest in marketing communications, film studies and the wider research community.