Mark McGee is Senior Lecturer and Programme Director for Advertising and Marketing at CCCU Business School. He joined the school in 2013 as a Sessional Lecturer and is now a permanent member of staff teaching subjects including Digital Marketing and Social Media Marketing as well as supervising dissertation students at both undergraduate and postgraduate levels. Having worked for over 20 years in both traditional and digital marketing roles for a variety of businesses in multiple sectors, he continues to work with commercial clients as a data and digital marketing consultant.
Mark holds an MSc in Digital Marketing Communications from Manchester Metropolitan University where he also worked as an Associate Lecturer between 2013 and 2015, primarily supporting subsequent Masters students through their dissertations.
Research and knowledge exchange
Areas of interest include the use of simulation and games for teaching and learning in HE, especially where this positively impacts student employability.
Teaching and subject expertise
- Digital Marketing (including digital strategy development)
- Social Media Marketing
- Data Analysis
- Information Visualisation
- Data and digital marketing consultant (multiple retail and SME clients)
Publications and research outputs
McGee, M. (2012) The Presentation Style of Web Analytics Data and Decision-Making. Econsultancy (London) [available online: https://econsultancy.com/reports/the-presentation-style-of-web-analytics-data-and-decision-making]
The aim of this study was to validate this hypothesis as well as determine the legitimacy of the infoposter as an effective web analytics reporting tool by: understanding how digital marketing professionals made business decisions using web analytics data, understanding how data visualisation affected decision-making, developing a standard definition for infoposters and understand the fundamental differences between them and other data visualisation techniques as well as conducting an experiment with digital marketing professionals that compared the infoposter reporting style against raw data, determining potential differences in the ability to act on the underlying data. Published as a best-practice guide by Econsultancy.
ICMIF (2011) Can Web Analytics Affect Core Business Strategy? [available online: https://www.youtube.com/watch?v=xwK3UOKEylM]
ICMIF's Vice-President of Communications, Mark McGee, reports on the findings of a research project that explores how web analytics can be used for strategic business decision-making.