Market Research and Market Insight (Easy Read)

We are Canterbury Christ Church University.

We are doing some market research to help us understand what people think about our courses and services.

We want to improve how we talk to students like you.

This Privacy Notice explains:

• What personal information we collect about you
• How and why we use it
• Who we share it with
• How we keep it safe

1. What personal information do we collect about you?

When you talk to us, we may collect information like:

• Whether you are male, female, or prefer not to say
• Your background (like your ethnicity and area you live in)
• The schools or colleges you have been to
• What courses you are interested in
• What you think about our events or other universities
• Your thoughts and preferences when choosing a university
• Your email address (if you take part in one of our prize draws)

2. How do we collect your information?

We collect your information in different ways, like:

• When you fill in one of our forms or surveys
• When you speak to or send a message to one of our market research team members
• From our website (through cookies and clicks)
• From others, like UCAS

3. How do we use your personal data?

We use it to:

• Understand what people think about our University
• Make our courses, events, and information better
• Advertise our university in a helpful way
• Follow the law

4. The lawful basis we use to process your data

The law allows us to use your personal data when:

• It helps us do our job as a University
• It helps us improve and reach more students
• You give us permission (for example, by doing a survey). You can take back your permission at any time by emailing us at marketresearch@canterbury.ac.uk

5. Who do we share your personal data with

Sometimes, we work with trusted partners like:

• Survey companies who help us ask questions
• Data experts who help us understand the answers
• Our Finance team (if you win a prize draw)
• The government or law authorities (if we legally have to)

We only share what’s needed, and your data is kept safe.

6. How long do we keep your personal data

We keep your data for up to 2 years (24 months).

Then we either delete it or make it anonymous.

7. How do we protect and store your personal information

We:

• Only let trained staff see your data
• Lock and protect our computer systems
• Work with trusted companies who also keep your data safe
• Are certified for good online security (Cyber Essentials)

8. The Data Controller and further information

Canterbury Christ Church University is the Data Controller for your personal data.

If you would like more details, click on any of the link below:

• The Data Controller
• The name and contact details of the University Data Protection Officer
• Where to make a complaint
• Your Rights as a Data Subject
• How to contact the Regulator

Version Control

Title:	Market Research & Market Insight Easy-Read Privacy Notice
Applicable to:	General Public
Approved By:	Head of Market Insight, Marketing and Communications
Date approved:	25 May 2018
Date of review:	12 June 2027
Date last amended:	12 June 2025