PhD Student Profile

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Victoria McIntee

PhD Student

School: School of Law, Criminal Justice and Computing

Campus: Canterbury


Profile summary

I graduated from the CCCU with a BSc in Applied Criminology and History in 2008 before studying for an MA in Criminology in 2009 at the University of Kent. I re-joined CCCU in September 2012 as a full time PhD student and sat my Viva in September 2016. 

Research topic

Police Public Relations in the Age of Social Media

Research outline

The last two decades has seen a transformation within police public relations as it has become increasingly standardised, corporatized, professionalised and more open, playing a key part in the police transparency agenda. Police officers have been replaced by civilian experts as the departments have grown in size which has led to changes in the structure, strategy and ideology as these departments have adapted to the new challenges posed by social media, severely restricted budgets, apparent loss of public confidence and public cynicism. Since 2009 England’s police forces have become increasingly active online. There is very little research, however, into how and why social media is being used by the police, how it fits into the broader communication strategies, and how this is changing traditional police public relations.

During this study a national comparison of police forces was undertaken to investigate these issues. What emerged was a picture of dynamic tension between change and continuity within police communications around identity, ideology, form and function. Once an understaffed, ancillary function, affiliated to but not part of ‘real police work’, most police public relations departments are now considered an “operationally essential” part of modern policing in their force. Social media has enabled police forces to communicate directly to and with large segments of the populous for the first time. This research has also identified strong evidence of the emergence of a new model, that of ‘direct and digital’ within police communications. This new approach appears to be moving police communications from primarily a reactive service to a proactive dialogical one that is increasingly looking to engage with audiences directly online rather than through conventional methods.

Supervisory team

Research outputs

The research aims to identify how social media has impacted on police communications and public relations strategies in the English police. 


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Last edited: 15/12/2018 11:08:00