Dr Mujde Bideci is a Senior Lecturer in Marketing at Christ Church Business School. She holds a PhD in revealing and designing consumer experience in religious environments and completed a PhD module in Advanced Network Analysis. Much of her current work focuses on consumer behaviour and experience design, as she implements research to analyse, predict, and interpret in digitalisation contexts. As a critical scholar, Mujde uses qualitative and quantitative research methods to understand and analyse consumer experiences in different environments.
Following a student-centred teaching strategy, Mujde provides an inclusive and collaborative classroom atmosphere and supports her students' professional careers with extra-curricular activities.
Prior to joining Christ Church Business School in 2021, Mujde worked as an Assistant Professor and Program Manager of Digital Marketing at the International University of Rabat (Morocco) and worked as a Research Assistant at Akdeniz University (Turkey) for eight years.
Dr Mujde has published papers and book chapters in top journals and serves as an editorial board member and reviewer. She also keeps an active connection with tourism businesses and digital companies to transfer intellectual knowledge by joining international level projects, conferences, and meetings.
Research and knowledge exchange
Scientific Projects & Grants
Principal Investigator (2018) The Pilgrimage Tourism Experience of Tourists: A Scale Development in Virgin Mary House, Higher Education Council, Turkey
Researcher (2014), Sport Rock Climbing and Motivations of Participants, Akdeniz University, The Scientific Research Projects Coordination Unit.
Researcher (2013), Measurement of the Daily Tour Service Quality: Identification of its Influence on Customer Satisfaction and Behavioural Intention (An Execution on the Russian Participants) Akdeniz University, The Scientific Research Projects Coordination Unit
Researcher (2012), EU-ERASMUS IP Project; (Erasmus Intensive Programme) “Comparison of Tourism Development Determinants in the European Union and Candidate Countries in the Process of Globalisation on the Example of a Concrete Form of Tourism” III.year: Winter Tourism /Graz-Austria. Project Partners: Karl-Franzens University, Graz, Austria, University of Presov, Slovakia, Akdeniz University in Antalya, Turkey
Researcher (2011), EU-ERASMUS IP Project; (Erasmus Intensive Programme) “Comparison of Tourism Development Determinants in the European Union and Candidate Countries in the Process of Globalisation on the Example of a Concrete Form of Tourism” II.year: Summer Tourism /Antalya-Turkey. Project Partners: Karl-Franzens University in Graz, Austria, University of Presov, Slovakia, Akdeniz University, Antalya, Turkey
Researcher (2011), Expectations of the Third Age Group of Foreign Tourists from the Accommodation Facilities Sample of Germany, the United Kingdom, and the Netherlands, Akdeniz University, The Scientific Research Projects Coordination Unit
Teaching and subject expertise
My current teaching area covers marketing fundamentals (Level 4) and communications (Level 5). I have also taught Service in Marketing, Database System and e-CRM, Operational Marketing and Research Methods in the postgraduate programme, and Marketing Mix, Marketing Analysis, and B2B Marketing at undergraduate programmes.
Given Seminars/Speech in Academic & Professional Bodies
2019- Invited Speaker, A Scale Development and Validation for Visitor Experiences at Pilgrimage Sites: The Case of Virgin Mary House, CVER (The Centre for Visitor Economy Research), School of Management, Swansea University
2019- Keynote Speaker, International Pilgrimages and Tourism Conference, LCIR-London Centre for Interdisciplinary Research, Birkbeck, University of London.
International Conference Papers:
Bideci, M. (2019). Exploring the Sacredness of Urban Spaces Through Material Traces. 11th Annual International Religious Tourism and Pilgrimage (IRTP) Conference. Belgrade, Serbia.
Bideci, M. & Bideci, C. (2019). A New Way of Storytelling at Cultural Heritage Sites: Dark Tourism in Visual Social Media Network. The Thrill of the Dark: Heritages of Fear, Fascination and Fantasy. Birmingham, UK.
Bideci, M. (2019). The Pilgrimage Tourism Experience of Tourists: A Scale Development in The Example of Virgin Mary House, CVER at School of Management, Swansea University, UK.
Bideci M. & Singh Manhas P. (2016). "The Role of Goddess in Pilgrimage Tourism", 8th Annual International Religious Tourism and Pilgrimage Conference, Konya, 1-2.
Isin, G. & Bideci, M. (2016). Story Marketing of Knidos’ Aphrodite as an Image in the Context of Cultural Heritage. Cultural Heritage and Woman Conference, Aydin, Turkey
Bideci, M. (2012). The Motivations of Christian Pilgrims: A Cultural Heritage Site-St Nicholas Church in Myra” International Conference on Religious Tourism and Tolerance, Konya, Turkey
Bideci, C. & Bideci, M. (2016). Determining the Tendency of English Tourists Towards Alternative Tourism Products in Turkey. I. International Conference on Tourism Dynamics and Trends, Antalya, Turkey
Tekin, O. & Bideci, M. (2015). The Comparison of Mobile Guidance Practices and Competence of Professional Tourist Guides in the Transfer of Cultural Heritage Example of Konya Mevlana Museum. I. Eurasia International Tourism Congress: Current Issues, Trends, And Indicators (Eıtoc-2015), Konya, Turkey
Gulmez, M., Guzel, F.O., Bideci, C., & Bideci, M. (2015). Supporting Sustainability of Destinations, A Case Study on Adrasan. I. National Tourism and Microbial Food Safety Congress, Manavgat, Turkey
2019-present: Editorial Board Member of Transnational Marketing Journal, UK
2019-present: Volunteer in SunX International Sustainability Strategies Project for Tourism, Malta & UK
2013-present: Reviewer at Peer-Reviewed Journals (Tourism Management, Tourism Management Perspectives, Transnational Marketing Journal, Journal of Hospitality and Tourism Management, International Journal of Culture, Tourism, and Hospitality Research)
2011-2013: Researcher, Erasmus Intensive Programme (Erasmus-IP), Turkey/Austria/ Slovenia
2010-present: Member of Tourist Guiding Association, Ministry of Culture and Tourism, Turkey
Publications and research outputs
Peer-Reviewed Academic Publications
Bideci, M. & Bideci, C. (2021). Designing a tourist experience for numen seekers, Qualitative Market Research Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/QMR-12-2020-0147
Bideci, M. & Bideci, C. (2021). Framing the visitor experience in sacred places, The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-02-2021-0044
Bideci, M. (2019). Exploring the Sacredness of Urban Spaces Through Material Traces. Fieldwork in Religion, 14 (1), 85-98. https://doi.org/10.1558/firn.39859
Albayrak T., Herstein, R., Caber, M., Drori, N., Bideci, M., & Berger, R. (2018). Exploring Religious Tourist Experiences in Jerusalem: The Intersection of Abrahamic Religions. Tourism Management, 69, 285-296 https://doi.org/10.1016/j.tourman.2018.06.022
Bideci, M. & Albayrak, T. (2018). An investigation of the Domestic and Foreign Tourists’ Museum Visit Experiences. International Journal of Culture, Tourism, and Hospitality Research https://doi.org/10.1108/IJCTHR-02-2018-0029
Albayrak, T.. Caber, M., & Bideci, M. (2016). Identification of Hotel Attributes for Senior Tourists by Using Vavra S Importance Grid. Journal of Hospitality and Tourism Management, 29, 17-23 https://doi.org/10.1016/j.jhtm.2016.05.004
Bideci, M. & Albayrak, T. (2016). Motivations of The Russian and German Tourists Visiting Pilgrimage Site of Saint Nicholas Church. Tourism Management Perspectives, 18, 10-13 https://doi.org/10.1016/j.tmp.2015.12.022
Albayrak, T., Caber, M., & Bideci, M. (2014). The Products and Services That Senior Tourists Give Importance at the Hotel Enterprises: A Comparison of German, British and Dutch Tourists. Anatolia, 25(1), 62-74
Bideci, C. & Bideci, M. (2021). Seeking the Unusual but Sustainable: Scuba Diving Experience, Routledge Handbook of the Tourist Experience, (Ed. Richard Sharpley) Routledge.
Bideci, M. (2020). The Dark is Still Dark? In Dark Tourism and Pilgrimage. (Eds.). Daniel Olsen and Maximiliano Korstanje. CABI.
Tekin, O., Bideci M., & Avcikurt, C. (2017). Tourist Guidance Research, Predictions and Practices, Chapter Name: Use of New Technologies in Tourist Guidance Profession Detay Publication.