Shola Osinaike is a Senior Lecturer in Tourism, Hospitality and Event Management at Canterbury Christ Church University (CCCU). She was awarded a PhD for a study titled " Demystifying Performance Measurement in Small and Medium-sized Independent Hotel Accommodation: A Phenomenological Approach" at the University of Plymouth. She had previously gained MA in Hospitality Management from the University of Wolverhampton and holds a BSc (Hons) in Accounting from the University of Ilorin, Nigeria. She is a Fellow of the Higher Education Academy.
Before joining CCCU, she worked as visiting lecturer at the University of Wolverhampton for four years. She has experience as operations and finance manager of fast food and restaurants for over 15 years. Her experiences in the hospitality industry enhance the contextualisation of her teaching and research. She continues to engage with hospitality academics and practitioners. She is a Member of the Institute of Hospitality (MIH), British Academy of Management (BAM) and the named representative with the Council for Hospitality Management Education (CHME).
Research and knowledge exchange
Shola's teaching and research interests include strategic management, performance measurement, revenue management, and service quality. Previous research includes sustainability practices and revenue management in hotels. The research focused on pricing strategies, customer segmentation and demand forecasting.
Teaching and subject expertise
Accounting and Finance for Tourism, Leisure and Events
Introduction to Hospitality
Events Operational Design
Hospitality Resources Management
Managing Business Performance
Strategic Financial Management
Events Design and Production
Institute of Hospitality
British Academy of Management
Coventry University College, Financial services Undergraduate programme (2015-2017).
University of Derby, International Hospitality Management (2021-2025)
Publications and research outputs
Osinaike, A. A and Walmsley, A. (2017) Connecting Critical Success Factors (CSF) and Business Excellence- an exploration of Hospitality and Tourism SMEs. 4th World Research Summit for Tourism and Hospitality December 8-11, UCF Rosen College of Hospitality Management, Orlando, Florida, USA.
Osinaike, A. A. (2018) An Exploratory study on Revenue Management Practice in Nigeria Small and Medium Hotels. GLOBE Conference (Global Conference on Business and Economics) June 4-8, University of South Florida, Sarasota-Manatee, Florida, US.
Osinaike, A. A. (2019) Revenue Management and Pricing Strategies in Nigeria Small and Medium-sized Hotels (SMH). 28th Council for Hospitality Educational (CHME) Annual conference, 21st-24th May, University of Greenwich, UK.
Journal Publications and Book Chapter
Lorna Thomas, Adesola Osinaike and Tara Brown (2022)
Book Chapter: Social distancing in the homes of queuing: Reopening Theme Parks. Emerald Handbook of Destination Recovery in Tourism and Hospitality. Edited by Priyakrushna Mohanty; Anukrati Sharma; James Kennell and Azizul Hassan
Osinaike, A. (2021) An Exploratory Study of Revenue Management Practice in Nigeria's Small and Medium-sized Hotels. International Journal of Management Practice, Vol. 14, No 2, pp. 174 – 197.
Oriade, A., Osinaike, A., Aduhene, K. and Wang Y. (2020) Sustainability awareness, management practices and organisational culture in hotels: Evidence from developing countries. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2020.102699
Muhs, C., Osinaike, A. and Thomas, L. (2020), "Rave and hardstyle festival attendance motivations: a case study of Defqon.1 weekend festival", International Journal of Event and Festival Management, Vol. 11 No. 2, pp. 161-180. https://doi.org/10.1108/IJEFM-07-2019-0036
Oriade, A. Gelder, S. Osinaike, A & Robinson, P. (2016) Business Operations Management, in Robinson, P., Fallon, P., Cameron, H. & Crotts, J. (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI
Industry Case Studies Report
Oriade, A., Osinaike, A., Booker, N. & Sabah, S. (2014) Holiday Confidence Index. Spring. First Rate