Staff profile


Dr Shola Osinaike

Senior Lecturer

School: Christ Church Business School

Campus: Canterbury Main Campus

Tel: 01227 921758

Profile summary

Shola Osinaike is a Senior Lecturer in Tourism, Hospitality and Event Management at Canterbury Christ Church University (CCCU). She was awarded a PhD for a study titled " Demystifying Performance Measurement in Small and Medium-sized Independent Hotel Accommodation: A Phenomenological Approach" at the University of Plymouth. She had previously gained MA in Hospitality Management from the University of Wolverhampton and holds a BSc (Hons) in Accounting from the University of Ilorin, Nigeria. She is a Fellow of the Higher Education Academy.

Before joining CCCU, she worked as visiting lecturer at the University of Wolverhampton for four years. She has experience as operations and finance manager of fast food and restaurants for over 15 years. Her experiences in the hospitality industry enhance the contextualisation of her teaching and research. She continues to engage with hospitality academics and practitioners. She is a Member of the Institute of Hospitality (MIH), British Academy of Management (BAM) and the named representative with the Council for Hospitality Management Education (CHME).

Research and knowledge exchange

Shola's teaching and research interests include strategic management, performance measurement, revenue management, and service quality. Previous research includes sustainability practices and revenue management in hotels. The research focused on pricing strategies, customer segmentation and demand forecasting.

Teaching and subject expertise


Accounting and Finance for Tourism, Leisure and Events

Introduction to Hospitality

Events Operational Design

Events Staging

Hospitality Resources Management

Managing Business Performance

Strategic Financial Management

Post Graduate

Managing Resources

Events Design and Production

External activities


Institute of Hospitality

British Academy of Management

External examiner:

Coventry University College, Financial services Undergraduate programme (2015-2017).

University of Derby, International Hospitality Management (2021-2025)

Publications and research outputs

Conference Presentations

Osinaike, A. A and Walmsley, A. (2017) Connecting Critical Success Factors (CSF) and Business Excellence- an exploration of Hospitality and Tourism SMEs. 4th World Research Summit for Tourism and Hospitality December 8-11, UCF Rosen College of Hospitality Management, Orlando, Florida, USA.  

Osinaike, A. A. (2018) An Exploratory study on Revenue Management Practice in Nigeria Small and Medium Hotels. GLOBE Conference (Global Conference on Business and Economics) June 4-8, University of South Florida, Sarasota-Manatee, Florida, US.

Osinaike, A. A. (2019) Revenue Management and Pricing Strategies in Nigeria Small and Medium-sized Hotels (SMH). 28th Council for Hospitality Educational (CHME) Annual conference, 21st-24th May, University of Greenwich, UK.


Journal Publications and Book Chapter

Lorna Thomas, Adesola Osinaike and Tara Brown (2022) 

Book Chapter: Social distancing in the homes of queuing: Reopening Theme Parks. Emerald Handbook of Destination Recovery in Tourism and Hospitality. Edited by Priyakrushna Mohanty; Anukrati Sharma; James Kennell and Azizul Hassan

Osinaike, A. (2021) An Exploratory Study of Revenue Management Practice in Nigeria's Small and Medium-sized Hotels. International Journal of Management Practice, Vol. 14, No 2, pp. 174 – 197. 

Oriade, A., Osinaike, A., Aduhene, K. and Wang Y. (2020) Sustainability awareness, management practices and organisational culture in hotels: Evidence from developing countries. International Journal of Hospitality Management

Muhs, C.Osinaike, A. and Thomas, L. (2020), "Rave and hardstyle festival attendance motivations: a case study of Defqon.1 weekend festival", International Journal of Event and Festival Management, Vol. 11 No. 2, pp. 161-180.

Oriade, A. Gelder, S. Osinaike, A & Robinson, P. (2016) Business Operations Management, in Robinson, P., Fallon, P., Cameron, H. & Crotts, J.  (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI


Industry Case Studies Report

Oriade, A., Osinaike, A., Booker, N. & Sabah, S. (2014) Holiday Confidence Index. Spring. First Rate


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Last edited: 05/12/2017 07:57:00