Staff profile


Dr Zanda Serdane

Senior Lecturer

School: Christ Church Business School

Campus: Canterbury Main Campus

Tel: 01227 923420

Profile summary

Dr Zanda Serdane is a Senior Lecturer in tourism, hospitality, and events at Canterbury Christ Church University.

As a Graduate Teaching Assistant she earned her PhD in 2017 from the University of Salford. Her PhD research dealt with slow travel and tourism, and the application of slow philosophy in destination marketing and management.  

Prior to her appointment at CCCU in 2016, she designed and delivered tourism and marketing related modules at undergraduate and postgraduate level in the UK and Latvia. 

Her research interests include destination marketing and management, travel experiences, and tourism policy implementation. She is also interested in teaching methods across cultures and cross-cultural learning comparisons.

Research and knowledge exchange

Academic Link Tutor for Global Banking School, UK.

Zanda has supervised BSc and MSc dissertations in both the UK and Latvia.

Teaching and subject expertise

Module leader for:

Level 4: Marketing Principles and Practice for Tourism, Events, Sports and Hospitality

Currently teaches on the following modules:

Level 6: Visitor Attraction and Venue Management; Individual Study

Level 7: Individual Dissertation


She has previously thought on: 

Level 4: Introduction to Events

Level 6: International Events; Tourism, Leisure and Events Marketing

Level 7: Contemporary marketing for Tourism and Events


Fellow of the Higher Education Academy.

External activities

Zanda has been a visiting lecturer at Turiba University, Latvia in 2019.

Since 2010 she has been a member of external examination panels for BSc and MSc dissertations at Turiba University. 

Publications and research outputs


Serdane, Z., Maccarrone-Eaglen, A. and Sharifi, S. (2020) Conceptualising slow tourism: a perspective from Latvia, Tourism Recreation Research. doi: 10.1080/02508281.2020.1726614

Serdane, Z. (2019) Slow Philosophy in Tourism Development in Latvia: The Supply Side Perspective. Tourism Planning & Development. doi: 10.1080/21568316.2019.1650103

Serdane, Z. (2010). Tourism entrepreneurship opportunities in protected areas: Case of Ķemeri national park. // In: Proceedings of the 3rd International Scientific Conference of Vidzeme University of Applied Sciences and Nature Conservation Agency North Vidzeme Biosphere Reserve of 19-20 August, 2010, Valmiera, Latvia. 2010. Pp. 157-164. 


Conference presentations

Slow philosophy in destination marketing: The case of ‘Latvia. Best enjoyed slowly’ tourism brand. The Heritage and Slow Tourism LAB, virtual meeting, February 2021

Application of Slow Philosophy in Destination Marketing: The Case of Latvia. 9th Advances in Hospitality and Tourism Marketing and Management (AHTMM) conference, University of Portsmouth, Portsmouth, UK, July 2019

Slow tourism in slow countries: the case of Latvia. Association of Latvian Students and Researchers in the UK Conference, London, UK, May 2018 

Slow philosophy in sustainable tourism development in Latvia: the tourism industry perspective. Travel and Tourism Research Association Europe Conference, Ljubljana, Slovenia, April 2018

Slow travellers in slow countries: the case of Latvia. 2014 International Adventure Conference, Adventure Tourism Research Association, Sogndal, Norway, November 2014 

Tourism entrepreneurship opportunities in protected areas: Case of Ķemeri national park. International scientific conference “Solutions on Harmonising Sustainability and Nature protection with Socio-Economic Stability”, Vidzeme University of Applied Sciences, Valmiera, Latvia, July 2010 


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Last edited: 05/12/2017 07:57:00