Areas of expertise
Destination marketing; services marketing and management; tourism marketing.
Profile summary
Zanda Serdane is a lecturer in tourism marketing at Canterbury Christ Church University. Prior to her appointment at CCCU, she has designed and delivered tourism and marketing related modules at undergraduate and postgraduate level in the UK and Latvia. Her research interests include destination marketing and management, travel experiences, and tourism policy implementation. Her recent PhD research deals with slow travel and tourism, and the application of slow philosophy in destination marketing.
Prior to her academic career, Zanda has worked in the hospitality industry for seven years managing a family-run holiday centre. The practical experience of running a business provides useful links between theory and practice.