Co-creating experiences in tourism, hospitality and events

This activity will allow the students to learn about the importance of experience co-creation in tourism, hospitality and events industries and to demonstrate how to apply the co-creation principles in a practical context.

Students will be able to work in groups and design a co‑created experience concept for a specific customer profile which they will present at the end of the session.

The session will give the students the opportunity to (ILOs):

- Define the concepts of ‘experience’ and ‘experience co-creation’

- Apply the experience co‑creation principles within tourism, hospitality and events settings

- Collaborate in groups to design and present a co-created experience concept

The session will include the following elements:

- A short lecture on experience co-creation (10 min)

- A group activity (20-25 min)

- Group presentations, approx. 5 min per group (15-20 min)

- Summary & feedback (5 min)