In this in-depth four-hour taster day with an academic and/or ambassadors, students will develop their understanding of how companies undertake market research and gather information about their current and potential consumers. Through a range of interactive opportunities students will actively develop their understanding of how individuals make choices and critically consider the implications of this for consumer behaviour.

Curriculum Links:

• Media Studies (A-Level/ Level 3) - Media industries.
• Marketing (Level 3) – consumer behaviour & psychology.
• CIAG – Understanding the relevance of their qualifications at Level 2 and 3 to future career paths
• CIAG – encounters with higher education and development of their understanding of future study options

Gatsby Benchmarks:

Masterclass: 1, 3, 4, 7

Taster Day: 1, 2, 3, 4, 7

Make it a Taster Day: Includes a campus tour and HE information talk.