Miss Tracy Smith

Having completed my Higher education journey at CCCU, I hold both a BSc (Hons) in Digital Media and an MSc in Marketing.

I am a Senior Lecturer in Marketing and have been Course Director for the Advertising and Marketing Courses at CCCU since 2022. I hold Fellowship of the Higher Education Academy (FHEA). Alongside this, I am an Academic Link Tutor for our ESL partner, for the Business Management and Marketing courses, and I am Lead Tutor for the IDM accreditation offering.

My interests and work is focused on graduate employability and student experience.

Currently I am module leader and lecturer for three modules, Employability Skills (level 5), Public Relations, Planning and Strategy (level 6), and Brand Management and Communications (level 6).

In addition to my current lecturing commitments, my previous teaching portfolio includes a range of areas, including retail strategy, advertising strategy, advertising media and planning, and business ethics.

My areas of interest in research include: student engagement and experience, qualitative data and thematic analysis, employability skills and associated other areas of graduate development. I also retain an interest in retail oriented research.

• I hold FHEA status (Fellowship of the Higher Education Academy).
• Currently undertaking a coaching apprenticeship with Knowledge Brief.
• An experienced marketer and have co-founded a home-based creative agency.
• Accredited Hydra facilitator.
• Experienced conference presenter, internally and with external institutions.
• Academic Link Tutor for ESL (Elizabeth School of London)