Dr Shola Osinaike

I am a Principal Lecturer in Tourism, Hospitality and Event Management at Canterbury Christ Church University (CCCU) with over 14 years of working in two Universities in the UK. I have a Senior Fellowship of the Higher Education Academy (SFHEA). I hold a PhD in Business with Hospitality Management from the University of Plymouth, MA in Hospitality Management from the University of Wolverhampton and a BSc (Hons) in Accounting from the University of Ilorin, Nigeria.

Before joining CCCU, I worked as visiting lecturer at the University of Wolverhampton for four years. I have experience as an operation and finance manager of fast-food restaurants for over 15 years. My experiences in the hospitality industry enhance the contextualisation of my teaching and research.

I continue to engage with hospitality academics and practitioners. I am a Member of the Institute of Hospitality (MIH), British Academy of Management (BAM) and the named representative with the Council for Hospitality Management Education (CHME).

I would be interested to hear from students considering pursuing PhD studies in hospitality management. service management, strategic management, performance measurements and sustainability.

I have extensive experience managing and developing undergraduate and postgraduate courses in tourism hospitality and events management curricula. I have led and taught across a range of modules including:

Undergraduate

Accounting and Finance for Tourism, Hospitality and Events

Introduction to Hospitality

Events Operational Design

Events Staging

Hospitality Resources Management

Managing Business Performance

Strategic Financial Management

Postgraduate

Strategic Resources Management

Events Design and Production

My teaching and research interests include strategic management, hospitality performance measurement, revenue management, and service quality.

Previous research includes sustainability practices and revenue management in hotels. The research focused on pricing strategies, customer segmentation and demand forecasting.

Publications and research outputs Conference Presentations  

Osinaike, A. A and Walmsley, A. (2017) Connecting Critical Success Factors (CSF) and Business Excellence- an exploration of Hospitality and Tourism SMEs. 4th World Research Summit for Tourism and Hospitality December 8-11, UCF Rosen College of Hospitality Management, Orlando, Florida, USA.  

Osinaike, A. A. (2018) An Exploratory study on Revenue Management Practice in Nigeria Small and Medium Hotels. GLOBE Conference (Global Conference on Business and Economics) June 4-8, University of South Florida, Sarasota-Manatee, Florida, US.  

Osinaike, A. A. (2019) Revenue Management and Pricing Strategies in Nigeria Small and Medium-sized Hotels (SMH). 28th Council for Hospitality Educational (CHME) Annual conference, 21st-24th May, University of Greenwich, UK.    

Journal Publications and Book Chapter

Lorna Thomas, Adesola Osinaike and Tara Brown (2022)   Book Chapter: Social distancing in the homes of queuing: Reopening Theme Parks. Emerald Handbook of Destination Recovery in Tourism and Hospitality. Edited by Priyakrushna Mohanty; Anukrati Sharma; James Kennell and Azizul Hassan  

Osinaike, A. (2021) An Exploratory Study of Revenue Management Practice in Nigeria's Small and Medium-sized Hotels. International Journal of Management Practice, Vol. 14, No 2, pp. 174 – 197.  

Oriade, A., Osinaike, A., Aduhene, K. and Wang Y. (2020) Sustainability awareness, management practices and organisational culture in hotels: Evidence from developing countries. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2020.102699  

Muhs, C., Osinaike, A. and Thomas, L. (2020), "Rave and hardstyle festival attendance motivations: a case study of Defqon.1 weekend festival", International Journal of Event and Festival Management, Vol. 11 No. 2, pp. 161-180. https://doi.org/10.1108/IJEFM-07-2019-0036  

Oriade, A. Gelder, S. Osinaike, A & Robinson, P. (2016) Business Operations Management, in Robinson, P., Fallon, P., Cameron, H. & Crotts, J.  (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI    

Industry Case Studies Report  

Oriade, A., Osinaike, A., Booker, N. & Sabah, S. (2014) Holiday Confidence Index. Spring. First Rate

Ad hoc Reviewer

• International Journal of Management Practice

Memberships:

• Institute of Hospitality (MIH)
• British Academy of Management

External examiner:

• Coventry University College, Financial Services Undergraduate programme (2015-2017).
• BSc International Hospitality Management at the University of Derby (2021-2025)
• BSc Hospitality Management at the University of West London (2022-2026).