Dr Mujde Bideci

Mujde is a Reader in Marketing and leads on consumer studies, XR technologies and eye tracking experiments at school. She currently provides support for scholarly outputs, big data analysis and research and enterprise grants and serve as nominative representative of BLP in REKM committee and a steering committee member in Women Research Network. She also serves as an Academic Link Tutor for Nanyang Institute of Management.

She has led workshops on methodological approaches in postgraduate level and organise market research webinars for wider university. Mujde currently delivers eye tracking and VR (Virtual Reality) trainings for both undergraduate and postgraduate degrees as well as staff at BLP. She has published in consumer behaviour and experience, tourism marketing and on neurodivergent individuals in cultural heritage sites and in top tier journals such as Tourism Management (Q1/4*). Mujde serves in several marketing and consumer journals in editorial roles. She served as REF Unit Steering Committee Member UoA17.

Mujde was awarded her PhD in 2018 and has worked as research assistant for eight years in Turkey since 2010, before joining UIR in Morocco in 2019 as an assistant professor. In 2021, Mujde joined the CCCU as a Senior Lecturer in Marketing. Dr Bideci currently supervises MSc and PhD students and accept new students in consumer behaviour, tourism marketing and neural network studies with a specific interest in neural marketing, big data analysis and machine learning.

Dr Bideci has led on Consumer Behaviour and Experience, Market Research, Introduction to Marketing, Marketing Communications, Intercultural Marketing Communications, Marketing Planning and Management, Marketing Experience and Visitor Economy. She also designed and contributed to Research skills and writing in business and Preparing health data for SPSS (Clinical Psychology students) and have designed Consumer Behaviour, Consumer Experience, Intercultural Marketing Communication, and Emerging Creative Technologies (PGT challenge module) in the new Academic Framework.

Mujde actively supervises across undergraduate, postgraduate and PhD programmes and provides supervision, mentorship and training for students and staff.

Dr Mujde Bideci has published in consumer behaviour research, tourism marketing, cultural heritage, and advance network methods.

Research Projects

Principal Investigator - Bideci (2018) The Pilgrimage Experience of Consumers: A Scale Development in Virgin Mary House, Higher Education Council, Turkey

Co-applicant Bideci M, Albayrak T (2014 - Successful) - Sport Rock Climbing and Motivations of Participants, Akdeniz University, The Scientific Research Projects Coordination Unit, Project number: 2013.01.0131.00

Co-applicant Bideci M, Albayrak T (2013 - Successful) Measurement of the Daily Tour Service Quality: Identification of its Influence on Customer Satisfaction and Behavioural Intention (An Execution on the Russian Participants), Akdeniz University, The Scientific Research Projects Coordination Unit, Project number: 2013.01.0131.002

Co-applicant Bideci M, Albayrak T (2011 - Successful) - Expectations of the Third Age Group of Foreign Visitors from the Accommodation Facilities Sample of Germany, the United Kingdom, and the Netherlands, Akdeniz University, The Scientific Research Projects Coordination Unit, Project number:2011.01.0131.001

Researcher at ERASMUS IP Project; (Erasmus Intensive Programme - Successful) “Comparison of Tourism Development Determinants in the European Union and Candidate Countries in the Process of Globalisation on the Example of a Concrete Form of Tourism” II.year: Summer Tourism July 3-16, 2011/Antalya-Turkey. Partners of project: Karl-Franzens University in Graz, Austria, University of Presov, Slovakia, Akdeniz University, Antalya, Turkey

Researcher at ERASMUS IP Project; (Erasmus Intensive Programme - Successful) “Comparison of Tourism Development Determinants in the European Union and Candidate Countries in the Process of Globalisation on the Example of a Concrete Form of Tourism” III.year: Winter Tourism July 1-14, 2012/Graz-Austria. Partners of project: Karl-Franzens University, Graz, Austria, University of Presov, Slovakia, Akdeniz University in Antalya, Turkey

Dr Bideci is an External Examiner at University West of London. She also serves as a panel member for UKRI ESRC Review Panel Member and Fellow of Advance HE. Mujde also serves as a member of Tourist Guiding Association (TUREB), led by Ministry of Culture and Tourism in Turkey. She has also invited as panellist to Aspirational Digital, a keynote speaker to XRSite Youtube and blog, and a chair for ICOT2024 to run XR and Metaverse Applications in Transforming Tourism, Events, and Cultural Heritage Experiences.

Mujde has been invited to several events as VR facilitator such as British Academy of Management in 2025, CCU KE Breakfast Event.