Mujde Bideci

I am a Senior Lecturer in Marketing at Christ Church Business School.

I joined CCCU in September 2021 and am a Senior Lecturer in Marketing and an Academic Link Tutor for LSC partner.

Before joining Christ Church Business School in 2021, I worked as an Assistant Professor and Program Manager of Digital Marketing at the International University of Rabat (Morocco) and worked as a Research Assistant at Akdeniz University (Turkey) for eight years.

I hold a PhD in revealing and designing consumer experiences in religious environments from Akdeniz University and completed a PhD module in Advanced Network Analysis at MidSweden University.

Following a student-centred teaching strategy, I provide an inclusive and collaborative classroom atmosphere and support my students' professional careers with extra-curricular activities.

My current teaching area covers Introduction to Marketing (Level 4), Consumer Behaviour, Experience and Insights (Level 5), Marketing Communications (Level 5), Intercultural Marketing Communications (Level 6), and Market Research (MBA).

I have also taught Service in Marketing, Database System and e-CRM, Operational Marketing and Research Methods in the postgraduate programme, and Marketing Mix, Marketing Analysis, and B2B Marketing at undergraduate programmes.

My work focuses on consumer behaviour and experience design, and research of this field to analyse, predict, and interpret in digitalisation contexts.

Research Projects

A study on social media-based corporate online marketing strategies and performance evaluation.. Researcher(s): Ms Zhen Qin. Supervisor(s): Dr Mujde Bideci, Dr Shola Osinaike, Dr Ping Zheng. [Postgraduate Research Project]
Evaluate the Predicament of Sustainable Digital Marketing Practices by Cultural Heritages: Influence on Local Heritage Development (LHD) in Mauritius. Researcher(s): Mr Raj Gunowa. Supervisor(s): Dr Lorna Thomas, Dr Mujde Bideci, Dr Daba Chowdhury. [Postgraduate Research Project]