I am Section Director of Marketing and Advertising and I teach PR and Employability Skills.
As Section Director I look after all the courses in Advertising and Marketing making sure the curriculum is up to date and engaging for students.
I have always had an interest in marketing and communication and their importance for personal, professional and academic success.
Throughout my career I have taught a range of marketing courses but taken and developed the area of Public Relations and social media to support wider marketing activity in the organisation.
I have worked with a number of media contacts companies, developing research on the relationship between PR and journalists and the impact of influencers in this market.
I am interested in both the role of PR and social media and how this has changed or developed across a number of countries in world.
UK Influencers Report (2020) for Vuelio, 28pp
UK bloggers survey (2019) for Vuelio, KE report (24pp)
7th Annual International Study of Social Journalism, 2017 (with Gorkana and Cision); The use, views, behaviours and attitudes of journalists towards social media and the PR-journalist relationship. Analysis for Canada, UK, Sweden, Germany, Finland, France and International.
6th Annual International Study of Social Journalism, 2016 (with Gorkana and Cision ); The use, views, behaviours and attitudes of journalists towards social media and the PR-journalist relationship. Analysis for Canada, UK, Sweden, Germany, Finland, France and International.
UK bloggers survey 2017 with Vuelio, KE report (22pp)
5th Annual International Study of Social Journalism, 2016 (with Gorkana and Cision ); The use, views, behaviours and attitudes of journalists towards social media and the PR-journalist relationship. Analysis for Canada, UK, Sweden, Germany, Finland, France and International.
UK bloggers survey 2016 with Vuelio, KE report (18pp)
PR professionals’ use of social media and their relationship with journalists (2015) with Cision UK DOI: 10.13140/RG.2.1.2659.6009
Social Journalism Study 2016 with Gorkana, a quantitative international study on social media use and the relationship between PR and journalism.
July 2014 - July 2016 Knolwedge Exchange Partnership Social Media and Marketing project with Cammegh
June 2015 UK bloggers and PR study with Vuelio, KE report
July 2014 Social Journalism Study with Cision DE, a quantitative international study social media use and the relationship between PR and journalism.
June 2013 The role of Social Media for SME's in the South East' breakfast meeting with Zoodikers PR for REDC with SME's in Mid-Kent
September 2012 with Cision.de and Forrester Research; a Global Social Journalism Study from 11 countries 2012 with Gulyas, A
June 2011 with Cision UK, European survey of Journalists use of social media
I have been a Senior Consultant with Advance HE and now work as an Associate for them.
I also work with a number of different organisations to develop live client briefs for students studying PR.
Academy of Marketing (2018) conference paper with Fearon, C, ‘Evaluating an interactive PR and marketing simulation: A communities of practice approach, University of Stirling.
Academy of Marketing (2016) working paper 'A qualitative study of B2B sales in SME's' with J.Jacobs
Academy of Marketing (2014) Working paper, 'A social media segmentation of journalists, their use of social media and relationship with PR practitioners' Bournemouth University
Academy of Marketing (2013) conference paper 'An international study of social media and its role within journalism and the journalist - PR practitioner relationship' Track Award Winner
Academy of Marketing (2012) Conference paper 'The role of social media in the journalist and PR practitioner relationship', Southampton University
July (2003) Academy of Marketing Association Annual Conference, Aston University, ‘Emotional Impact of Charity Communication – Perspectives of Door to Door Campaigns’ with J Haskell
July (2002) Academy of Marketing Association Annual Conference, Nottingham University Business School ‘Buyer-supplier relationships in the pub/leisure sector’
July (1998) Academy of Marketing Association Annual Conference, ‘Perceptions of unaddressed Direct Mail’ with Stuart, M and Ratcliffe, J, Manchester Metropolitan University
July (1997) Academy of Marketing Association, Annual Conference ‘Learning to Say Thank You’ with Sargeant, A, Glasgow Caledonian University
July (1995), Academy of Marketing Association, Annual Conference ‘Comparison of department store buyers skills’ with Ratcliffe, J, Bradford University