My current research speciality is magical tourism and new animism. For example, I have how the mainstreaming of fantasy culture results in ‘magi-heritage’ visitor experiences in English historic cities such as York, Oxford, Durham and Canterbury. My work on film, literary (transmedia) and examines both how visitors negotiate affective, storied fairy tale landscapes and how the tourism and creative industries develop myths, folklore and new forms of enchantment. For example, fairy festivals as storyscapes. I am particularly interested in the extra-textual permeation of fantasy literary and film (transmedia) works, including the novels and adaptations of authors such as Philip Pullman, Susan Cooper, Alan Garner, Tolkien and CS Lewis.
The commonality in my research is that it tends to takes place in heritage sites, including historic cities, natural environments and World Heritage Sites.
I’ve used Goldberg’s mindful writing practice to induce a deeper state of attunement to atmospheres and interconnections in the researcher. In addition, I have extended the seminal theories of hot and staged authenticity and expanded Fjellman’s (1992) categories of reality from ‘fake-fake, real-real, real-fake and fake-real’ to incorporate the magically-real, hyper-real, unreal and irreal.
Lastly, for the past twenty years, my research practice has included staging light installations. A recent collaboration involves projecting text about the perceptions of St Augustine’s Abbey (part of Canterbury’s World Heritage Site) back on to the ruins, unfolding the multiple layers of the heritage gaze.
BOOKS
- Lovell, J and Bull C. (2017) Authentic and Inauthentic Places in Tourism: From Heritage Sites to Theme Parks. Abingdon: Routledge. – Please note, this is my monograph.
- Lovell, J. and Hitchmough, S. (2019) Authenticity in North America: Tourism, Culture and the Popular Imagination. Abingdon: Routledge.
- Lovell, J. and Sharma, S. (forthcoming, 2024) Magical Tourism and Enchanting Geographies: Storytelling, heritage, fantasy, and folklore. Abingdon: Routledge.
RECENT JOURNAL ARTICLES
- Lovell, J. and Hitchmough, S. (2020) ‘Simulated authenticity: storytelling and mythic space on the hyper-frontier in Buffalo Bill’s Wild West and Westworld’, Tourist Studies 20 20(4), pp.409-428.
- Lovell, J. and Thurgill, J. (2021) ‘Extending hot authentication: Imagining fantasy space’, Annals of Tourism Research, (87), 103138, pp.1-17.
- Lovell, J. and Griffin, H. (2022) ‘Unfamiliar light: the production of enchantment’, Annals of Tourism Research, (92) 103328, pp.1-17.
- Lovell, J. (2022) ‘Opening spatial hinges with mindful writing practice: negotiating Philip Pullman’s secret commonwealth’, Cultural Geographies, pp.1-20. https://doi.org/10.1080/14616688.2023.2290662
- Lovell, J. (2023) ‘Media tourism as atmospheric practice’, Annals of Tourism Research. https://doi.org/10.1016/j.annals.2023.103579
- Lovell, J. and Sharma, N. (2023). ‘Fairy tourism: negotiating the production of fantasy geographies and magical storyscapes’, Tourism Geographies, pp.1-18. https://doi.org/10.1080/14616688.2023.2290662
RECENT BOOK CHAPTERS
- Lovell, J. and Howard, G., (2021) ‘Fairy tale tourism: the architectural projection mapping of magically real and irreal festival lightscapes’, in Smith, A. and Eldridge, A. (eds.) Tourism and the Night: Rethinking Nocturnal Destinations. Abingdon: Routledge, pp. 99-113.
- Lovell, J., (2021) ‘Evolving authenticity into the magical realm of fantasy-based third-order simulacra’, In Sharpley, R. (ed.) Routledge Handbook of the Tourist Experience. Abingdon: Routledge, pp. 77-88.
- Lovell, J. and Hitchmough, S. (2021) ‘Hyper-staged authenticity on the technological frontier in Westworld’s post-human theme park’, in: Yeoman, I. and McMahon-Beattie, U., (eds.) Science Fiction, Disruption and Tourism. Bristol: Channel View, pp.187-199.
- Lovell, J. and Fox, K., (2023) ‘Always the desert: creating affective landscapes in Breaking Bad,’ in Champion, E., Lee, C., Stadler, J. and Peaslee, R.M. (eds.) Screen Tourism and Affective Landscapes: The Real, the Virtual, and the Cinematic. Abingdon: Routledge, pp. 121-135.